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The social (r)evolution introduced by Generation Y

Generation Y makes up 25% of the workforce today, and their numbers are growing rapidly. These new entrants into the workforce expect even more from their work experience than their Gen X and Baby Boomer counterparts, making it really important that businesses understand the unique characteristics of this group. What technologies do they consider essential? What’s the impact of their social behavior? Are they really that social as everyone says? What about the social media trends, do we need to embrace them in the enterprise?

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The social (r)evolution introduced by Generation Y

  1. 1. The Social (r)evolution introduced by Generation Y. Alexander Vanwynsberghe
  2. 2. HI THERE!nice to meet you Alexander Vanwynsberghe Houthulst Collaboration Architect @ Cronos / Ensoné Microsoft MVP @Vanwynsberghea www.alexandervanwynsberghe.be #InspireX
  3. 3. AGENDA. What’s Gen Y? The Nexus Of Forces The social (r)evolution Takeaways in my opinion the technology stuff
  4. 4. Generations A brief overview
  5. 5. Traditionalists BEFORE1946
  6. 6. Baby boomers 1946-1964
  7. 7. Generation X 1965-1980
  8. 8. Generation Y After1980
  9. 9. Generation Y Who are they we? well, at least what I think
  10. 10. 1980’s. We were born in the
  11. 11. TECHNOLOGY. Grew up in the age of
  12. 12. 56K’ish.
  13. 13. ONLINE for the half of our lives
  14. 14. MOBILE we grew up with
  15. 15. at our FINGERTIPS We need to have information
  16. 16. EXPLORE. having that information allows us to
  17. 17. LMGTFY We need to know THE
  18. 18. TEAMPLAYERS.
  19. 19. Talented Purposedriven Social Mobile Tech-savvy What we think
  20. 20. High expectations Don’t care about work Instant gratification Cryptic messages Job hoppers What the older generations think
  21. 21. We all have our STRENGTHS
  22. 22. BIG PICTURE always look at the
  23. 23. THE SOCIAL OF MY DIGITAL, PRIVATE LIFE
  24. 24. WHILE WE GREW UP the digital, social world was EXPLODING
  25. 25. LET’S GO BACK IN TIME
  26. 26. GEOCITIES 1996
  27. 27. I SEEK YOU 1997
  28. 28. GOOGLE 1998 superbike Like!
  29. 29. MYSELF I actually own one
  30. 30. MSN 2000
  31. 31. WIKIPEDIA 2001
  32. 32. 2002 LOOKNMEET
  33. 33. BLACKBOARD 2003
  34. 34. Like!
  35. 35. FACEBOOK 2007
  36. 36. FAST. Things evolved extremely
  37. 37. TWITTER, FOURSQUARE PINTEREST, TRIPADVISOR… Think about
  38. 38. MORE there‘s even
  39. 39. The next generation
  40. 40. The social (r)evolution? into the workplace
  41. 41. Today 25%
  42. 42. 2025 3 out of 4
  43. 43. GENERATIONS clash of the 1
  44. 44. GENERATIONS love of the 1
  45. 45. HIERARCHYclash 2
  46. 46. HIERARCHYto flat organization 2
  47. 47. WORKSPACErevolution3
  48. 48. WORKSPACErevolution3
  49. 49. “...a wealth of information creates a poverty of attention...” ~ Herbert A. Simon TECHNOLOGYrevolution 4
  50. 50. The nexus of Forces , Gen Ywith aka the technology evolution
  51. 51. CONNECTED generation
  52. 52. WORPLACE at the
  53. 53. ENTERPRISE SOCIAL work openly
  54. 54. Improve engagement Build productive teams Connected organization
  55. 55. USE CASES tip: define
  56. 56. Business: Product Development [Use Crowdsourcing], Business Process Integration, Social Layer - Communications: Partner Communication & Collaboration, News Sharing (Announcements), Internal Communications [Eliminate Mixed Messages], Executive Communications [Vision Sharing, Employee Alignment, Set Trends, Drive Company Culture] - Corporate Communications: Strategic Communications, Public Relations, Reputation Management - General Use and Executives: Capture (Informal) Information Streams [Engage with Employees], Knowledge Management [Identifying Expertise, Find Answer / Information], Partner Communications [Coordinate with Contacts], Project Management [Facilitate Teamwork, Track Execution, Communication Across Complex Projects], Event Management, Supporting and Managing Innovation [Idea Box, Inspire Innovation], Mergers and Acquisitions, Randomness is Reintroduced [Happy Accidents, Chance Encounters, Serendipitous Events], Connect Dispersed Employees [Stay Connected in the Field]
  57. 57. Human Resources: Talent Management [Facilitating Discussion, Recognizing Achievements, Uncover Hidden Talent], Onboarding New Employees [Ramp Up Faster, Quick Camaraderie], Performance Management [Recognize Achievements, Identify Influencers, Openly Praise Employees], Employee Engagement and Retention [Facilitate Sharing, Cultivate a Collaborative Culture], Learning and Development - Information Technology: Building a Virtual Servicedesk, Frequently Asked Questions [Maximize IT Resources], Maximizing Your SharePoint Investment, Communication Improvement, (Document) Collaboration [Create Content Faster, Collaborate on Content], Intranet Improvement, Training - Marketing: Campaign Management, Brand Management [Align Everyone], Viral Marketing Management [Engage Customers], Managing Public Relations - Sales: Maximizing Sales Effectiveness and Driving Revenue [Connect Coast to Coast], Competitive Intelligence, Align Sales and Marketing, Lead Generation, "Social" Customer Relationship Management
  58. 58. CONNECTED workplace
  59. 59. Manager Direct report Works with Shared with me Viewed by me Presented to me Liked by me OFFICE GRAPH connecting the dots
  60. 60. THE NEXUS OF FORCES OSLO
  61. 61. “..by 2017, 69% of data for both businesses and consumers will be video-based...” ~ Cisco
  62. 62. VIDEO PORTALOffice 365
  63. 63. Takeaways ‘ed by Gen Y)(to be
  64. 64. YAMMER go social, go
  65. 65. TECHNOLOGIES have no fear for new
  66. 66. SIDE EFFECTS Think about possible
  67. 67. ONBOARDING don’t forget the
  68. 68. I can send my manager a direct message on Yammer.. THIS.think about ..asking him to give his opinion on a document that I made together with a colleague from another division… (which I don’t even know, I found that guy using Oslo) ..that I’ve just uploaded to SharePoint Online… ..using my mobile phone while I’m working at Starbucks at 7.30PM.
  69. 69. The nexus of Forces it’s a reality
  70. 70. ENSONÉwe are Enterprise Social Networkers www.ensone.be Veldkant 33a 2550 Kontich
  71. 71. Contact us Alexander Vanwynsberghe Ensoné Veldkant 33a, 2550 Kontich alexander.vanwynsberghe@cronos.be @vanwynsberghea www.ensone.be www.alexandervanwynsberghe.be
  72. 72. https://www.flickr.com/photos/anieto2k/6345194585 https://www.flickr.com/photos/josemanuelerre/6079034181 http://www.worleygig.com/tag/stork http://www.flickr.com/photos/stephangeyer/3501272881 http://www.flickr.com/photos/44028103@N07/4526250264/ http://www.flickr.com/photos/tjt195/113596431/sizes/o/in/photostream/ http://leocbrito.deviantart.com/art/The-‐Planet-‐Earth-‐64522821 https://www.flickr.com/photos/angiemcmonigalphotography/12762255733 …

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Generation Y makes up 25% of the workforce today, and their numbers are growing rapidly. These new entrants into the workforce expect even more from their work experience than their Gen X and Baby Boomer counterparts, making it really important that businesses understand the unique characteristics of this group. What technologies do they consider essential? What’s the impact of their social behavior? Are they really that social as everyone says? What about the social media trends, do we need to embrace them in the enterprise?

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