Mobile Marketing Platform Features


Published on Mobile Marketing Platform v.4.1 new features presentation.

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    can u pls. mail me the ppt and also complete details about the platform.


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Mobile Marketing Platform Features

  1. 1. SMSP v.4.1
  2. 2. Key features <ul><li>Complete business logic redesign: </li></ul><ul><ul><li>Higher performance </li></ul></ul><ul><ul><li>Increased stability </li></ul></ul>Pause and Resume your VAS Instances Reconfigure every and any VAS Instance parameter Run Ballots / Draws for the participants of your VAS Instances <ul><li>Web Application (Front End) Redesign </li></ul><ul><ul><li>VAS Creation Wizard </li></ul></ul>Automatic Billing capabilities Multicast SMS to participants groups
  3. 3. Business Logic Redesign <ul><li>Drastically limits CPU and memory resources used at runtime. </li></ul><ul><li>Leads to increase in performance, and stability of the system. </li></ul><ul><li>Supports 10 times more concurrent active VAS </li></ul><ul><li>Total SMS throughput increased by 2 orders of magnitude </li></ul>
  4. 4. Website (Front End) Redesign <ul><li>Both Functional and Aesthetic Improvements with a focus on Usability. </li></ul><ul><li>Migration to a Model-View-Control (MVC) framework, built on Servlets and JSP with Tag Libraries. </li></ul><ul><li>Intuitive UI with increased robustness. </li></ul><ul><li>Easier to write extension modules and introduce new functionality. </li></ul>
  5. 5. VAS Creation Wizards (1 / 2)‏ <ul><li>New improved wizards with fewer steps will guide you through the creation (and reconfigure) process of all your VAS instances </li></ul>Example 1: Opinion Wizard
  6. 6. VAS Creation Wizards (2 / 2)‏ Example 2: Quiz Wizard
  7. 7. Pause / Resume VAS Instances <ul><li>Paused VAS Instances still receive messages but defer processing until resumed: </li></ul><ul><li>Allows you to correct changes without “losing” messages </li></ul><ul><li>Enables you to delay sending out response messages for a later time. </li></ul><ul><li>Limit sending out SMS messages for only the duration of your event / show </li></ul>
  8. 8. Change VAS response messages, keywords and short numbers (i.e. channels), start or end dates, and any or all of the VAS parameters. Reconfigure VAS Instances no changes can be made to active VAS Instances. VAS has to be stopped, and a new one created, with the changes you wish to make you can quickly and easily alter your VAS parameters, without having to stop your VAS (i.e. losing messages & wasting time in the process).
  9. 9. Automatic Billing capabilities <ul><li>Billing module allows you to automatically extract 2 different types of billing reports for your clients / users: </li></ul><ul><ul><li>Report per VAS Instance traffic </li></ul></ul><ul><ul><li>Report per Short Code </li></ul></ul><ul><li>You simply select : </li></ul><ul><ul><li>a) Type of report, b) Dates ,c) Clients / User names </li></ul></ul>
  10. 10. Billing : Report per VAS Instance <ul><li>Depicts the number of SMS and money per VAS Instance </li></ul><ul><li>Output depends on user permissions </li></ul><ul><li>Filtered by user and period </li></ul><ul><li>Export to PDF, RTF and Excel </li></ul>
  11. 11. Billing : Report per Short Code <ul><li>Depicts the number of SMS and money per Short Code </li></ul><ul><li>Output depends on user permissions </li></ul><ul><li>Filtered by user and period </li></ul><ul><li>Export to PDF, RTF and Excel </li></ul>
  12. 12. Ballots / Draws (1/2) <ul><li>Using SMSP for a Competition or Contest? </li></ul><ul><li>Want to reward your participants with presents? </li></ul><ul><li>In SMSP 4.1 a simple but powerful mechanism allows you to automatically Draw Winners from your participants. </li></ul>
  13. 13. Ballots / Draws (2/2)‏ <ul><li>You have the following options: </li></ul><ul><ul><li>Number of winners </li></ul></ul><ul><ul><li>'Unique Participants' (Each participant gets a single entry into the draw)‏ </li></ul></ul><ul><ul><li>'Winners re-entered into the draw' (participants have equal chances of winning each time, regardless of whether they have already won.)‏ </li></ul></ul><ul><ul><li>Specify time periods for valid messages (e.g. 5pm-6pm from the 23 rd - 25 th November). </li></ul></ul><ul><ul><li>Manually exclude specific phone numbers from the draw. </li></ul></ul>
  14. 14. Multicast Service 1/5 <ul><li>SMSP 4.1 provides you with the ability to send on-demand SMS messages to the participants of your VAS. </li></ul><ul><li>..Not to be confused with the VAS reply! These are additional mass SMS messages you can send! </li></ul><ul><li>All multicast dispatches are recorded and you are provided with a complete history. </li></ul><ul><li>You can send both individual and group (mass) SMS. </li></ul>
  15. 15. Multicast Service 2/5 <ul><li>One-to-one messages: </li></ul><ul><ul><li>Send an SMS to a mobile phone number </li></ul></ul><ul><ul><li>Reply from within the VAS page to individual participants </li></ul></ul>
  16. 16. Multicast Service 3/5 <ul><li>One-to-many messages: </li></ul><ul><ul><li>Send a notification, alert, update, etc. to all your participants, </li></ul></ul><ul><ul><li>or groups you create and specify – e.g. by network operator </li></ul></ul>
  17. 17. Multicast Service 4/5 <ul><li>You can create groups of participants and send each group different messages. Groups can be created: </li></ul><ul><ul><li>from your VAS view page </li></ul></ul>
  18. 18. Multicast Service 5/5 <ul><li>Groups can be created: </li></ul><ul><ul><li>by adding numbers from a file </li></ul></ul><ul><ul><li>by adding numbers from another group you own </li></ul></ul><ul><ul><li>by manually inserting numbers </li></ul></ul>
  19. 19. Schema Selection <ul><li>SMSP v. 4.1 supports different schemas </li></ul><ul><ul><li>Schema is a data set containing all active, inactive vas and sms for a selected period. </li></ul></ul><ul><ul><li>Schemas are stored in a different place permitting the acceleration of day to day tasks </li></ul></ul><ul><ul><li>Schema selection feature is used to load old data sets and produce statistics and reports for previous years. </li></ul></ul>
  20. 20. SMSP v.4.1 Services management : Service management menu User, Role and Group management Manage the platform users, groups and roles Billing Management Billing management menu Multicast Multicast service management menu SMSP (Platform) Management SMSP (Platform) management menu