This document provides two questions for a case study on Cisco. The first question asks how building a brand in a business-to-business context differs from doing so in consumer markets. The second question asks if Cisco's plan to reach out to consumers is viable, requiring the response to justify the answer with a source no older than five years. Responses must be approximately 400 words each using APA format.

1. 1. How is building a brand in a business-to-business context
different from doing so in the consumer market?
2. Is Cisco’s plan to reach out to consumers a viable one? Why
or why not?
Case study on Cisco. Support your answers with a minimum of
one additional source per question that is no more than five
years old. Your answer to each question should be
approximately 400 words using APA format.
Additional Requirements
Min Words: 400
Max Words: 500
Min Pages: 1
Level of Detail: Only answer needed
Other Requirements: Case study on Cisco. Support your answers
with a minimum of one additional source per question that is no
more than five years old. Your answer to each question should
be approximately 400 words using APA format.