A customer is anyone who receives aproduct – either a good or a service –from an organizationIn mostsituations thecustomer willhave to pay toobtain theproduct,
Students are increasingly referred to as the ‘customers’ ofthe schools and colleges that they attend, but the majority ofstudents do not pay directly for the educational service theyreceive.FOREXAMPLE
Internal customers aremembers of staff oroutside suppliers whocontribute towards theservice provided toexternal customers. External customers, arethe people who actually buyor use an organization’sproducts and services.
CustomerCare &RetentionOne of the mostimportant customerservice skills is theability to understandand effectivelyrespond to thecustomer’s needs andconcerns
Key aspects of quality for the customer include:Good design – looks and style.Good functionality – it does the job well.Reliable – acceptable level of breakdowns or failure.Consistency.Durable – lasts as long as it shouldGood after sales service.Value for money.
Promise or agreement to do something in the future,especially:Act of assuming a obligation at a future date.Being bound emotionally/intellectually to a course ofaction or to another person/other persons.The trait of sincerity and focused purpose.Commitment