The e-commerce models


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Presentation of the current e-commerce models that exist for BtoB, BtoC and CtoC

Published in: Business, Technology
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  • Nice and concise. Well illustrated. Like it but is content still valid more than one year on?
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The e-commerce models

  1. 1. The e-commerce models Vanina Delobelle, PhD April 2008
  2. 2. BtoB
  3. 3. Dell The brand e-portal The company sells computers to other companies via the internet. The interaction can also be done via the phone.
  4. 4. Alibaba The wholesale portal Wholesale retailers get in touch with business buyers and bargain over the internet the products. They can also enter in contact via the phone.
  5. 5. BtoC
  6. 6. Amazon The retailer The portal proposes different articles from different brands offering the consumer a large choice of products.
  7. 7. Carrefour The online hypermarket The hypermarket proposes its products on line.
  8. 8. Cashstore The rewards retailer The portals gives rewards to the consumer each time he purchases on the site. The consumer will then be able to spend his rewards for further purchases on the website.
  9. 9. Saveur Bière and Popcornopolis The hyper niches and Hyper specialised retailer portals. Very specific segment and very particular products.
  10. 10. iTunes and Harvard Business Review The Content Providers and User pays to get the entertainment content provided by the site.
  11. 11. Carol The E-commerce of services The user can buy online medical prescriptions and get advice.
  12. 12. Lilli Bulle The Blogommerce The shop is using a blog platform.
  13. 13. Stardoll The Virtual Commerce The user credits money on his online bank account, can purchase virtual goods and can also bargain.
  14. 14. CtoC
  15. 15. eBay The e-auctions site The user sells to the user by auctions.
  16. 16. The social shopping Highlights on a specific case of CtoC
  17. 17. <ul><li>Social Network + E-commerce ! </li></ul><ul><li>Use of the user social network to sale product online </li></ul><ul><li>Social shopping is the next generation of e-commerce </li></ul><ul><li>The viral effect is broader in this model </li></ul>Social Shopping
  18. 18. LaFraise The production based upon votes The user votes for the design he prefers. The most popular design will then be created and the user can purchase the final product.
  19. 19. Shopwiki The social search The search is made based on customers recommendations on products. Once you found the product, you have a list of recommended e-shops where you can find this product.
  20. 20. ThisNext The recommendation site The user recommends products. For each recommended product, a list of e-shops where this product can be purchased.
  21. 21. Zlio The rewarding recommendation site The users can select products partering with Zlio. They create their own shop with these products and get % of the sales each time somebody buys a product through the user’s customized e-shop.
  22. 22. Shopit and Cartfly The widget commerce and The user creates his own e-shop with own products he has to sell. Then he can adverstise about his e-shop thanks to widgets.
  23. 23. For more conversations…