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SES Social Media Presentation Vanina Delobelle


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Presentation about Social Media made at SES San José on August the 20th.

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SES Social Media Presentation Vanina Delobelle

  1. 1. Social Media Marketing: What is it and what is it good for ? V anina Delobelle, PhD Global Product Director, Monster
  2. 2. What are Social Media ? Soc ial networks Forums Microblogging Multimedia sharing Diggs Blogs and Livecasts Virtual Universes
  3. 3. A user centric approach Blogs Forums Diggs Multimedia sharring Social networks Microblogging
  4. 4. The use of Social Media <ul><li>Connect with people </li></ul><ul><li>Reach the people where they are in the way they are used to </li></ul><ul><li>Keep brand positioning </li></ul><ul><li>Keep brand awareness to relay offline marketing campaigns </li></ul><ul><li>Generate more traffic </li></ul><ul><li>Enlarge the targeted segment </li></ul><ul><li>Increase the User Experience </li></ul>… and also… Leverage current marketing results, Get better brand awareness, Get better brand management, Get better user stickiness, Get better quality products, Get more sales.
  5. 5. The requirements for Social Media <ul><li>Global means local </li></ul><ul><li>Because we deal with communities we need to be close to them </li></ul><ul><li>Resources </li></ul><ul><li>Community Managers need to get more focus </li></ul><ul><li>Consistency </li></ul><ul><li>The effort should start and last </li></ul><ul><li>Content </li></ul><ul><li>Content should get more focus </li></ul>
  6. 6. Towards a (global) user centric platform Blog (US) Twitter (US) 2007 2008 2009 … and many more Social Media to be integrated all accross the site Forums (EU, CAN) Twitter (CAN, UK) Others (UK) Forums (Turkey, Russia…) Others (EU)
  7. 7. Search engines’ golden triangles
  8. 8. Golden triangles are dominated by Social Media Social Media An easy and Efficient referencing Content more often updated, more links
  9. 9. Create user centric products People share, comment, communicate, rank…the product belongs to users. 1M page views after 4 months implementation
  10. 10. An example : Monster UK <ul><li>YouTube: 250 000 views </li></ul><ul><li>Facebook: 990 fans </li></ul><ul><li>Created one month ago </li></ul><ul><li>Bebo, Blogger, Delicious, Digg, Flickr, Friendfeed, hi5,, Linkedin, LiveJournal, Mashable, MySpace, Plaxo, Plurk, Pownce, Slideshare, Tumblr, Twitter, Xanga. </li></ul>Increased page views by 24% in 9 months on
  11. 11. V anina Delobelle, PhD Global Product Director, Monster [email_address] T: 978 823 2806