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022 Thailand Logistics

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022 Thailand Logistics

  1. 1. Fresh Logistics: New Opportunities with an integral approach Toine Timmermans Wageningen UR Quality in Chains toine.timmermans@wur.nl Enhancing Export Competitiveness of Asian Fruits 2006 page 1 Agenda • The agriculture supply chain • Dominant Trends in agriculture • Trends in agriculture logistics • Fresh logistics: An impulse for Supply Chain – redesign • Case descriptions • Conclusions Enhancing Export Competitiveness of Asian Fruits 2006 page 2
  2. 2. Extending fresh borders Modality shift: From airplane to reefer container Enhancing Export Competitiveness of Asian Fruits 2006 page 3 The Agriculture Supply Chain Primary Trade / Processing Retailing / Production Storage distribution Enhancing Export Competitiveness of Asian Fruits 2006 page 4
  3. 3. Dominant Trends in Agriculture Supply Chains • Dominant power of big retailing companies • Supply Chain Consolidation • Outsourcing • Increased focus on traceability • Wider sourcing of supplies: more and more globally – Lower prices (low cost countries) – Diversification of the product range beyond what can be produced locally – Year round product availability – Advances in IT have increased the visibility of long supply chain and therefore easier to manage Enhancing Export Competitiveness of Asian Fruits 2006 page 5 Trends in Agriculture Logistics • Global supply networks – Spatial concentration of production: economies of scale. – Inventory centralization – Longer distance movements: trunk/line – haul and local delivery operation. – Client order decoupling point: “To get closer to market” Inkoop Onderdelen Assemblage Distributie Verkoop fabricage KOOP Maken voor lokale en viteit voorraad e acti KOOP eerd g gebas Maken voor centrale voorraad lannin Op p KOOP Assembleren op order KOOP Maken op order iten KOOP a ctivite Inkoop en maken op order erichte Klantg Enhancing Export Competitiveness of Asian Fruits 2006 page 6
  4. 4. Trends in Agriculture Logistics “Efficiency” “Responsiveness” • Demand pull from POS data • Demand push: forecast • Quick Response / ECR • Floating stock • Break bulk / pre-pick and cross – dock via • Modularity RDC’s • Value added services • Flexible production schemes • Variety of transport modes • Predominantly road transport Enhancing Export Competitiveness of Asian Fruits 2006 page 7 Product Quality Fresh Logistics: Trade-off analysis Costs Service Enhancing Export Competitiveness of Asian Fruits 2006 page 8
  5. 5. Trends in Agriculture Logistics • Technological innovation Enhancing Export Competitiveness of Asian Fruits 2006 page 9 Trends in Agriculture Logistics • Intermodality / modal shift – Wider sourcing of supplies: sea/air – road transport – Supply chain costs: intense competition commodities – Increased transaction - volume due to consolidation – Limitations road transport: congestion, pricing, regulation, ….. Enhancing Export Competitiveness of Asian Fruits 2006 page 10
  6. 6. Fresh Logistics: An impulse for Supply Chain redesign + = Initial Quality Conditions Shelf life “Logistics Opportunities” Supply Chain Configuration and Added Value concepts (e.g. ready to eat products) Enhancing Export Competitiveness of Asian Fruits 2006 page 11 Fresh Logistics: An impulse for Supply Chain redesign • Simulation and scenario – analysis: Aladin Agents: • Food factory or grower: biological variation • Transportation unit: type of transport + settings? • Storing / distribution unit: climate control settings? • Food product: specific product + quality decay model • Demand controller “Impact of different supply chain configurations / use of different transport modes on: shelf life, service, cost”: Potential Solutions Enhancing Export Competitiveness of Asian Fruits 2006 page 12
  7. 7. Fresh Logistics: An impulse for Supply Chain redesign • Testing Enhancing Export Competitiveness of Asian Fruits 2006 page 13 Fresh Logistics: An impulse for Supply Chain redesign • Pilot scale testing Enhancing Export Competitiveness of Asian Fruits 2006 page 14
  8. 8. Fresh Logistics: An impulse for Supply Chain redesign Enhancing Export Competitiveness of Asian Fruits 2006 page 15 Case: From air cargo to deep sea shipping Replace air by sea transport: • Product: initial quality, cv’s • Climate conditions • Packaging • Logistics: – lead time – organisation • Integral solution Enhancing Export Competitiveness of Asian Fruits 2006 page 16
  9. 9. Case: From air cargo to deep sea shipping Enhancing Export Competitiveness of Asian Fruits 2006 page 17 Case: Optimal fresh cut pineapple chain Ghana – Rotterdam Scenario 1 Boat transport chain Sea harbour Ghana Rotterdam Local production Importer Barendrecht (storage) (portioning and order picking) Enhancing Export Competitiveness of Asian Fruits 2006 page 18
  10. 10. Case: Optimal fresh cut pineapple chain Ghana – Rotterdam Scenario 2 Local processing – Air transport chain Airport Ghana Amsterdam Processing & portioning Local Production Barendrecht (storage & order picking) Enhancing Export Competitiveness of Asian Fruits 2006 page 19 Case: Optimal fresh cut pineapple chain Ghana – Rotterdam Scenario 3 Air transport chain Airport Ghana Amsterdam Processing (bulk) Local Production Barendrecht (portioning and order picking) Enhancing Export Competitiveness of Asian Fruits 2006 page 20
  11. 11. Case: Regional Consolidation movie Enhancing Export Competitiveness of Asian Fruits 2006 page 21 Agro parks: A systems innovation in the concept of urban agrofood production and processing • Spatial clustering of different agro-production chains • Spatial combination of agro-processing and non-agro functions (building, industrial estate or region) • Scale increase in production further enables industrial processing • Application of principles of industrial ecology, i.e. mutual use of waste and by-products • Reduction of transport and veterinary risks • CRUX: clustering provides context for sustainable innovations Enhancing Export Competitiveness of Asian Fruits 2006 page 22
  12. 12. Agropark development: From traditional production towards chain production Raw Processing Materials Enhancing Export Competitiveness of Asian Fruits 2006 page 23 Basic principle: Systems redesign while focussing on issues that matter in sustainable development. • Planet: From focus on production chain towards focus on flows of energy and matter. • People: From focus on the technical system towards focus on organisation and knowledge management. • Profit: Focus on integral production network for improved chain relations, cost reduction and quality management. Enhancing Export Competitiveness of Asian Fruits 2006 page 24
  13. 13. Agro Park: Examples WAZ-Holland Park, Changzhou, China Central residents Green environment and service district industrial district Eco-Agro sightseeing district (Agropark) Ecological recreation district 鬲湖 Gehu Lake • Park is part of suburban development plan for Changzhou City: • Replacement existing agricultural holdings elsewhere in the polder. • Recreation and sightseeing function for local residents. • Theme in the park Holland landscape and agriculture. Enhancing Export Competitiveness of Asian Fruits 2006 page 25 WAZ-Holland Park (China) Central processing of remainders and Composting Pot plants by products facility Mushrooms Vegetables in multi-story greenhouse Deer Chicken Bonsai Turtles Dairy • Spatial clustering of Chinese and Dutch Holdings. • Intensive exchange of remainders and byproducts in central processing unit. • Combination with market place and sightseeing park • Planned start: 2007 Enhancing Export Competitiveness of Asian Fruits 2006 page 26
  14. 14. Combination of agropark, market place and sightseeing park in WAZ-Holland Park Market place: •Education •Showcase •Hotels & restaurants •Sales Sightseeing Park •Recreation •Education •Demonstration •Restaurants Enhancing Export Competitiveness of Asian Fruits 2006 page 27 Conclusions • Agrifood chains & networks are getting more dynamic, insecure and complex • Robust logistic redesign needs a multidisciplinary and integral approach • Modeling, visualization & simulation tools can connect different disciplines • Type of cases: from pragmatic, business driven to visionary and ambitious Enhancing Export Competitiveness of Asian Fruits 2006 page 28
  15. 15. Thanks for your attention Agrotechnology & Food Sciences Group Wageningen University & Research centre Enhancing Export Competitiveness of Asian Fruits 2006 page 29

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