Exchange

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Exchange

  1. 1. Exchange How Sony BMG reach their audience.Sony BMG have different methods of selling their products to audiences. Aselection of places in which they are sold is – Sainsburys Zavvi online Play.com Itunes Asda Morrisons Hmv EbayWe did a case study on Justin Timberlake to explain Exchange. 2 Albums 3 DVD’s 3 concert tours3 TV Products by Justin Merchandiseprograms Timberlake 12 movies Calendar Magazine dealsA major label like Sony, often sign artists for 6-8 records rather than for somany years.10-15% of the bought CD’s, suggested listed price, goes to the artist.Everything else goes to the company, Sony. Although this seems a lot ofmoney going to Sony, they pay for the distribution and the creating of music.
  2. 2. A collaboration between the two artists, for example Ciara and JustinTimberlake, each artist gets a different cut due to there individual contracts.Sony takes a cut from both artists.Sony ensure that they reach their target audience through exchange, byensuring that they distribute their products to the right markets. To attract thecorrect and appropriate age groups.GigsThey sell tickets for gigs online at sites like ticket master. When they do this, thesite you buy it from will get cut from what you pay for it.When at the gigs they give you a chance to buy merchandise.

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