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SA-AMA Higher Ed Sig 2nd Meeting


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SA-AMA Higher Ed Sig 2nd Meeting

  1. 1. Higher Education SIG 2 nd Planning Meeting Wednesday June 24, 2010 UTSA Institute for Economic Development
  2. 2. Today’s Agenda <ul><li>Recap of 1 st meeting </li></ul><ul><ul><li>Mission/Focus </li></ul></ul><ul><li>How do we fit in? </li></ul><ul><ul><li>National AMA </li></ul></ul><ul><ul><li>Other Orgs </li></ul></ul><ul><li>Hitting the Ground Running… </li></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>SIG Structure </li></ul></ul><ul><ul><li>2010-2011 tasks </li></ul></ul><ul><li>Discussion and Networking </li></ul>Thanks for being here! Yippeeeeee!
  3. 3. I. Recap On your mark, get set…RECAP!
  4. 4. Mission <ul><li>To provide San Antonio’s higher educational institutions with world class marketing expertise and access to resources to showcase San Antonio as a premier destination for higher education in the minds of all stakeholders, regardless of the course of study. </li></ul>
  5. 5. Focus <ul><ul><li>Professional Development – Provide educational and professional development programs for individuals responsible for the marketing of San Antonio’s institutions of higher education, bringing world-class experts and know how to the local market. </li></ul></ul><ul><ul><li>Students - Create a preference for San Antonio’s higher educational institutions among students of all ages, including graduating seniors and their families, retaining and attracting a greater percentage of high potential students vis-à-vis out-of-town schools. Help prospective students gain an understanding of real world career opportunities and a realistic evaluation of their suitability to ensure they select a local school and degree program that will equip them to succeed. </li></ul></ul><ul><ul><li>Public Schools – Provide secondary school educators and counselors with access to information and resources to encourage them to recommend local schools as a desirable destination for all students, and particularly high-potential students. </li></ul></ul><ul><ul><li>Faculty - Increase the attractiveness of San Antonio and its institutions to support the recruitment of leading educators, researchers and industry leaders. </li></ul></ul><ul><ul><li>Employers – Showcase the preparedness of San Antonio’s workforce to assist in the attraction of new businesses to San Antonio, while promoting local talent for a wide range of jobs over out-of-town candidates. </li></ul></ul><ul><ul><li>Press – Secure increased and ongoing favorable media and press coverage of San Antonio’s varied educational institutions and the city’s overall education environment as a sought-after destination for higher education. </li></ul></ul>
  6. 6. II. How do we fit in? Where am I?
  7. 7. National AMA <ul><li>Annual Symposium for the Marketing of Higher Education </li></ul><ul><ul><li>2010 San Diego </li></ul></ul><ul><ul><li>2009 Boston </li></ul></ul><ul><ul><li>2008 Chicago </li></ul></ul><ul><li>Dan Yoxall, OLLU </li></ul>
  8. 8. National “Higher Ed” SIG <ul><li>An “Internet-Based Discussion Community” </li></ul>
  9. 9. Other Organizations <ul><li>CASE </li></ul><ul><ul><li>The Council for Advancement and Support of Education (CASE) is an international association of educational institutions. </li></ul></ul><ul><li>Noel-Levitz </li></ul><ul><ul><li>Noel-Levitz is a higher education consultant for student success and enrollment. </li></ul></ul><ul><li>Stamats </li></ul><ul><ul><li>Stamats is a higher education marketing consultant for colleges and universities with their goals for recruiting students and raising funds. </li></ul></ul>
  10. 10. III. Hitting the Ground Running… Horaaaaaaaay!!!!!
  11. 11. Branding Brainstorm <ul><li>Name </li></ul><ul><ul><li>San Antonio Higher Education Marketers (SAHEM) </li></ul></ul><ul><ul><li>Higher Education Marketers of San Antonio (HEMSA) </li></ul></ul><ul><li>Tagline </li></ul><ul><ul><li>“ Developing San Antonio’s Higher Ed Marketing Professionals” </li></ul></ul><ul><ul><li>“ Nurturing Higher Ed Marketers” </li></ul></ul><ul><ul><li>“ Nurturing Leaders in Higher Ed Marketing” </li></ul></ul><ul><ul><li>“ Nurturing World-Class Higher Ed Marketers” </li></ul></ul><ul><li>Logo Ideas </li></ul>
  12. 12. SIG Structure <ul><li>SA-AMA VP of SIGs </li></ul><ul><ul><li>Oversees the SIG’s development and serves as a liaison to the SA-AMA Board of Directors. </li></ul></ul><ul><li>Co-Chairs </li></ul><ul><ul><li>Responsible for developing and leading the SIG and the SIG’s volunteers. </li></ul></ul><ul><li>Members </li></ul><ul><ul><li>Do we want to be a committee or council? </li></ul></ul>
  13. 13. 2010-2011 Tasks <ul><li>Initiate bimonthly “Executive Committee” meetings </li></ul><ul><ul><li>Create a board/committee/council </li></ul></ul><ul><li>Build a programming schedule </li></ul><ul><ul><li>At least 3 luncheons with a speaker or panel to discuss “hot topics” in the higher education marketing industry </li></ul></ul><ul><ul><li>Regular networking socials </li></ul></ul><ul><li>Create curriculum for “Higher Ed Marketing Mastery Series” </li></ul><ul><ul><li>8 sessions culminating in an official certificate of completion </li></ul></ul>
  14. 14. Volunteers Needed <ul><li>Executive Committee </li></ul><ul><ul><li>Programming </li></ul></ul><ul><ul><ul><li>Venue </li></ul></ul></ul><ul><ul><ul><li>Speakers </li></ul></ul></ul><ul><ul><li>Mastery Series </li></ul></ul><ul><ul><ul><li>Curriculum development </li></ul></ul></ul><ul><ul><li>Special Events/ PR + Media </li></ul></ul><ul><ul><ul><li>Press </li></ul></ul></ul><ul><ul><ul><li>Social events </li></ul></ul></ul><ul><ul><ul><li>Sponsorship </li></ul></ul></ul>
  15. 15. IV. Discussion and Networking I’m so happy, I’m doing cartwheels!
  16. 16. Thank You! <ul><li>Luke Ortega, Co-Chair </li></ul><ul><li>UTSA Institute for Economic Development </li></ul><ul><li> </li></ul><ul><li>Vanessa Torres, Co-Chair </li></ul><ul><li>St. Mary’s University </li></ul><ul><li>Enrollment Marketing Manager </li></ul><ul><li>[email_address] </li></ul>