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April 20, 2012 UIUC Social Entrepreneurship Workshop

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April 20, 2012 UIUC Social Entrepreneurship Workshop

  1. 1. So, You Want to Be a Social Entrepreneur? Vanessa Rhinesmith April 20, 2012
  2. 2. So, you want to be a social entrepreneur?How are you going to do it?
  3. 3. So, you want to be a social entrepreneur?How are you going to do it?
  4. 4. You are going to raise capital… but how.
  5. 5. You are going to raise capital… but how.
  6. 6. You are going to communicate your idea… but how.
  7. 7. You are going to communicate your idea… but how.
  8. 8. You are going to buildawareness in the market… but how.
  9. 9. You are going to buildawareness in the market… but how.
  10. 10. Getting started |Let’s Talk Communication
  11. 11. [How do you talk about your idea or social venture?]
  12. 12. [Who: the Audience]
  13. 13. [What: the Message]
  14. 14. [How: the Means]
  15. 15. Getting started |Let’s Talk ‘Your Pitch’
  16. 16. Getting started |Let’s Talk Crowdfunding
  17. 17. :: Crowd funding describes the collective cooperation attention and trust by people who network and pool their money and other resources together to support efforts initiated by other people or organizations. :: - wikipedia A Compelling Story
  18. 18. Jumpstart Our Business Startups Act aka the JOBS Act … among other things, legalize crowdfunding in startups by non-accredited investors. In other words, noweven your mom can invest in your startup (via TechCrunch).
  19. 19. Crowdfunding+ Communication = A Compelling Story
  20. 20. Crowdfunding+ Communication = A Compelling Story
  21. 21. Fundraising Is Storytelling.
  22. 22. Getting started |Let’s Talk Marketing
  23. 23. Communication = message Marketing = amplification A Compelling Story
  24. 24. Marketing+ Your Crowdfunding Efforts A Compelling Story
  25. 25. Marketing+ Your Social Venture as a Whole A Compelling Story
  26. 26. You have a good idea…so. A Compelling Story
  27. 27. You have a good idea…so. A Compelling Story
  28. 28. What do all of these components(communication, crowdfunding, & marketing) have in common? A Compelling Story
  29. 29. Building Relationships & Human Connections A Compelling Story
  30. 30. What’s the best part of being a social entrepreneur? A Compelling Story
  31. 31. vanessa.rhinesmith@gmail.com http://about.me/vanessarhinesmith Twitter: @vrhinesmith LinkedIn:www.linkedin.com/in/vanessarhinesmith

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