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See Spot Text: MGMT237 Guest Lecture

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See Spot Text: MGMT237 Guest Lecture

  1. 1. See Spot Text: <br />The Need for Critical Thinking in the Age of Digital Communication<br />
  2. 2. Learning Objectives<br />Develop an understanding of new technologies as digital means of communication<br />Understand how to think critically about messaging as it pertains to a specified audience<br />Understand the link between messaging, audience and digital communication <br />Develop an understanding of the pros and cons associated with new technologies as an entrepreneur and the critical role of technology in the creation of new ventures<br />Witness examples how entrepreneurs are leveraging new technologies to build a business, communicate, market, and distribute on an unprecedented scale <br />Learn to understand and utilize social media as a student and job seeker<br />
  3. 3. Audience, Message & Means<br />
  4. 4. Web 2.0<br />One-way publishing on the web<br />Single author communicating to a mass audience (you couldn’t talk back), like:<br /> Broadcast television<br /> Print newspapers<br /> Magazines<br />Web 2.0, or the social web, allows you to talk back and join conversations with others. <br /> It’s about mass participation! <br />
  5. 5. Exercise:<br />How do you communicate?<br />With/to whom?<br />Why do you choose the means you do?<br />Why is this relevant?<br /> Audience recognition<br /> Communication type<br /> Expectations<br /> Content differentiation<br />
  6. 6. [The Audience]<br />
  7. 7. Tips & Tricks:<br />Be patient. <br />Think about what makes you different. <br />What do others say about you? <br />What advantages do you have? <br />How can you emphasize these advantages and differences? <br />How will your target audience respond to a certain identity. <br />Remember your goals - make sure it fits! <br />
  8. 8. [The Message] <br />
  9. 9. [The Means]<br />
  10. 10. Why would you want to communicate via the web?  <br />Why do you need an online presence? <br />Who is your audience? <br />What experience do you want visitors to have? <br />What are your strengths going into this project? <br />How much time do you intend to dedicate to this project? <br />How much can you afford to spend on this project? <br />Options: Blog, podcast, video blog, photo blog, microblogging<br />
  11. 11. …as an Entrepreneur <br />
  12. 12. Eco Chic Entrepreneur: Carrie Seigel,<br />
  13. 13. …as a Student <br />
  14. 14. …as a Job Seeker <br />
  15. 15. Are you in control?<br />What does the web say about you?<br />Are you in control of your reputation?<br />Have you checked Google lately?<br />How to take control?<br />How to make the web work for you.<br />
  16. 16. What about the tools?<br />
  17. 17. Conclusion:<br />The challenge to YOU is to think critically<br />...about the audience, message and means<br />…about your online presence and reputation<br />...about how to leverage current technologies<br />...and, about future technologies to come<br />
  18. 18. Contact me:<br />
  19. 19. [Questions]<br />

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