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How to Engage with Your Community Online & Still Have Time for Lunch

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How to Engage with Your Community Online & Still Have Time for Lunch

  1. 1. How to Engage with Your Community Online & Still Have Time for Lunch Vanessa Rhinesmith Director of Outreach, StartSomeGood March 9, 2012
  2. 2. 1. Sharing our experiences2. Offering the experiences of others3. Learning from one another4. Addressing common challenges5. Developing solutions together
  3. 3. THE PROBLEM.
  4. 4. Too many tools, and not enough time
  5. 5. [insert :: conversation about how your organizations strategy must aligning with and drive your online outreach goals + selected tools.]
  6. 6. INDENTIFY CONSTRAINTS.
  7. 7. BE SELECTIVE.
  8. 8. PLAY NICE.
  9. 9. GO TEAM, GAME PLAN.
  10. 10. CASE STUDY ::STARTSOMEGOOD
  11. 11. 1. Too { } and not enough { }2. Letting go3. Identifying constraint4. Being selective5. Playing nice6. Developing a game plan
  12. 12. CASE STUDY :: URBANA-CHAMPAIGN BIG BROADBANDPROJECT (UC2B)
  13. 13. 1. Too { } and not enough { }2. Letting go3. Identifying constraint4. Being selective5. Playing nice6. Developing a game plan
  14. 14. CASE STUDY :: CAMBRIDGECOMMUNITY TELEVISION (CCTV)
  15. 15. 1. Too { } and not enough { }2. Letting go3. Identifying constraint4. Being selective5. Playing nice6. Developing a game plan
  16. 16. CASE STUDY :: WHEN GOODENGAGEMENT GOES BAD, X
  17. 17. :: SCENARIO ONE :: SXSW
  18. 18. 1. Too { } and not enough { }2. Letting go3. Identifying constraint4. Being selective5. Playing nice6. Developing a game plan
  19. 19. :: SCENARIO TWO :: YOU
  20. 20. :: INSERT YOUR SCENARIO ::
  21. 21. 1. Too { } and not enough { }2. Letting go3. Identifying constraint4. Being selective5. Playing nice6. Developing a game plan
  22. 22. TIME MANAGEMENT :: TIPS
  23. 23. • 15 – 30 min/day: respond and publish• 30 min – 1 hr/day: monitor, respond, and publish• 1 hr or more a day: lurk, monitor, respond, and publish
  24. 24. • 15 – 30 min/day: respond and publish• 30 min – 1 hr/day: monitor, respond, and publish• 1 hr or more a day: lurk, monitor, respond, and publish
  25. 25. • 15 – 30 min/day: respond and publish• 30 min – 1 hr/day: monitor, respond, and publish• 1 hr or more a day: lurk, monitor, respond, and publish
  26. 26. • 15 – 30 min/day: respond and publish• 30 min – 1 hr/day: monitor, respond, and publish• 1 hr or more a day: lurk, monitor, respond, and publish
  27. 27. WRAPPING UP :: SHARING
  28. 28. [Always MakeNew Mistakes.] *Esther Dyson
  29. 29. That creativity isn’t about thinkingoutside the box its about eliminating the box.
  30. 30. vanessa.rhinesmith@gmail.com vanessa@startsomegood.com Twitter: @vrhinesmith LinkedIn:www.linkedin.com/in/vanessarhinesmith

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