REVERSED
CREATIVITY
CREATIVE
BRAINSTORM,
WARMING
UP
EXERCISE
Bas6aan
van
de
Werk
June
20th
2012

THE
PURPOSE
OF
THIS
EXERCISE
This
is
a
warming
up
exercise
intented
to
be
used
with
any
type
of
crea6ve
brainstorm.
› To
warm
up
par6cipants
and
get
their
brains
into
a
crea6ve
mindset.
› To
have
them
feel
comfortable
genera6ng
new
(and
some6mes
crazy)
ideas.
› To
teach
them
share
those
ideas
freely
with
eachother.

HOW
TO
USE
THIS
EXERCISE?
› At
the
start
of
your
crea6ve
brainstorm
hand
out
a
different
sheet
with
a
fic6onal
brand
name
on
it
to
each
par6cipant
› Have
each
par6cipant
write
down
as
many
types
of
brands
(products
or
businesses)
they
think
the
name
may
stand
for.
› Encourage
par6cipants
to
be
imagina6ve
and
descrip6ve.
(I.E.
a
shoe
shop
in
Italy,
a
Danish
mother
selling
home
made
cup
cakes
et
cetera.)
› Have
par6cipants
work
hard:
have
them
aim
for
quan6ty
(a
list
of
more
than
15
types
of
brands
and
business
is
not
uncommon).
This
should
take
about
five
minutes.
› Have
each
par6cipant
share
his
or
her
best
ideas
with
the
others.

“ALEN
É
CRYSANTI”

“BREKS”

“BRAVNBORG”

“TIJUANA
TORNADO”

“TRIPLE
TREAT”

“BLUE
BALLOON”

“AFTENTID”

“ROMESSE”

“VERUNA
CLASSIC”

“ULTRACURVE”

“PANZA
KATEME”

“T-­‐TIME”

“TOBA
NAULI”

“SCHUYNE
SCHUYTEN”

“RAZORMARK”

“BLUETONE”

“REGEN”

“VERTIGO”

“STETSON
&
NAVARRA”

“ZING!”

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TO
KNOW
MORE?
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