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Thomas Vander Wal, Independant Consultant
8 November 2017
KM World - Washington, DC
Using Lenses to Right Fit Social & Col...
Who is Thomas?
Designing, developing, and / or
managing social platforms since
1996
Model of Attraction (2002)
Come to Me Web (2004)
Folk...
Too often in organizations collaboration
& social start with a tool or service first
That is taking it backwards or
upside down
How they may be used
Find which side is up
See your needs
What tools may do
In short, it is learning to see
Learning the shape of things
Learning to see small important factors clearly
through the fog of complexity
What Do We Need to See?
Social Scale
Workflows / Social Flows
Basic Social Needs
Breaking Down Internal
Social / Collaboration
Common connected working space
Knowledge sharing
Working out loud
Knowledge Flows & Workflows
Email: Where knowledge
goes to die
Knowledge
R. I. P.
It takes a shift from…
It takes a shift from…
Closed Nodes
• Top down
• Approval-centric
• Slow to spread
• Slow to change
• Knowledge buried
• Training focussed
• Emai...
It takes a shift from…
To…
Open Nodes
• Emergent
• Sharing-centric
• Nimble and adaptive
• Constantly changing
• Knowledge searchable

and linked
• H...
In the long run, what went into
making the decision has more
value than the decision
Open social flows allow for
understanding and learning
across time
Understanding Social

Through Lenses
Social Progressions
Spark
Campfire
Bonfire
Torch
Organizations with 1 social platform have
a high probability of having 2 or more
One size fits all works for…
No One
Differing Perspectives
Personal
Collective
Team / Group / Community / Network
Cooperative
Lowest Engagement
Level
Highest Engagement
Level
Macro Social
Micro Social
Network
Community
Group
Small Group
Team
1 to1
...
Collaborative
Collective Cooperative
Team / Group / Community / Network
Collaborative
Social Working Array
Communication Layer
Social Scaling
• Humans are mostly social by nature. But, often not social at scale.
• Most people are most comfortable in...
38
Right Fitting Digital Work Activities to Appropriate Scale
Network
Community
Group
Team / Small
Group
Collective
 Coope...
Team
Subject Matter Group 1 Subject Matter Group 2
Community in Organization
Question Answer Question
Answer
Where work ha...
It is essential to get the
foundation right
Through greater understanding
you have greater ability to make
successful decisions
Thank you!
URL: www.vanderwal.net
Blog: www.personalinfocloud.com
E-mail: thomas@vanderwal.net
Twitter: @infocloud
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Using Lenses to Right Fit Social & Collaboration

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Using the lenses as a diagnostic tool to understand what works and fits and where there are gaps and needs helps bring clarity to business and social transformation. This is particularly helpful for improving use and knowledge flows through the organization’s understanding of the right fit of tool(s) and services. Using the lenses to see the relevant dimensions and how they intersect not only helps organizations understand the needs for today, but works as a valuable method for framing an adaptive road map for the coming years. Having clarity to see the smaller actual pieces enables sensing their changes in order to adjust and adapt with more clarity of understanding.

This is a shorter version of the 2016 talk, but with a couple additions.

Published in: Business
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Using Lenses to Right Fit Social & Collaboration

  1. 1. Thomas Vander Wal, Independant Consultant 8 November 2017 KM World - Washington, DC Using Lenses to Right Fit Social & Collaboration
  2. 2. Who is Thomas?
  3. 3. Designing, developing, and / or managing social platforms since 1996 Model of Attraction (2002) Come to Me Web (2004) Folksonomy (2004) 70+ Social Lenses (2008) Connected Company (2010)
  4. 4. Too often in organizations collaboration & social start with a tool or service first
  5. 5. That is taking it backwards or upside down
  6. 6. How they may be used Find which side is up See your needs What tools may do
  7. 7. In short, it is learning to see
  8. 8. Learning the shape of things
  9. 9. Learning to see small important factors clearly through the fog of complexity
  10. 10. What Do We Need to See?
  11. 11. Social Scale Workflows / Social Flows Basic Social Needs
  12. 12. Breaking Down Internal Social / Collaboration
  13. 13. Common connected working space Knowledge sharing Working out loud
  14. 14. Knowledge Flows & Workflows
  15. 15. Email: Where knowledge goes to die Knowledge R. I. P.
  16. 16. It takes a shift from… It takes a shift from…
  17. 17. Closed Nodes • Top down • Approval-centric • Slow to spread • Slow to change • Knowledge buried • Training focussed • Email • Document repository - White papers - Policy documents
  18. 18. It takes a shift from… To…
  19. 19. Open Nodes • Emergent • Sharing-centric • Nimble and adaptive • Constantly changing • Knowledge searchable
 and linked • Helping focussed • Open digital conversation • Collaborative and collective
 living documents • All history and transitions 
 viewable and available • Conversations around objects
 link to object, and with objects 
 often in clear sight
  20. 20. In the long run, what went into making the decision has more value than the decision
  21. 21. Open social flows allow for understanding and learning across time
  22. 22. Understanding Social
 Through Lenses
  23. 23. Social Progressions
  24. 24. Spark
  25. 25. Campfire
  26. 26. Bonfire
  27. 27. Torch
  28. 28. Organizations with 1 social platform have a high probability of having 2 or more
  29. 29. One size fits all works for… No One
  30. 30. Differing Perspectives
  31. 31. Personal
  32. 32. Collective
  33. 33. Team / Group / Community / Network Cooperative
  34. 34. Lowest Engagement Level Highest Engagement Level Macro Social Micro Social Network Community Group Small Group Team 1 to1 Cooperative Scaling
  35. 35. Collaborative
  36. 36. Collective Cooperative Team / Group / Community / Network Collaborative Social Working Array Communication Layer
  37. 37. Social Scaling • Humans are mostly social by nature. But, often not social at scale. • Most people are most comfortable interacting with a small group of others they know, comfort decreases as group size grows • Humans naturally build groups and clusters to ease interacting with large groups • Understand what social types fit best at what scale
  38. 38. 38 Right Fitting Digital Work Activities to Appropriate Scale Network Community Group Team / Small Group Collective
 Cooperative: Team Cooperative: Group Cooperative: Community Cooperative: Network Collaborative
 IncreaseScale Types of Digital Work Activities
  39. 39. Team Subject Matter Group 1 Subject Matter Group 2 Community in Organization Question Answer Question Answer Where work happens Relevant Info Shared
  40. 40. It is essential to get the foundation right
  41. 41. Through greater understanding you have greater ability to make successful decisions
  42. 42. Thank you!
  43. 43. URL: www.vanderwal.net Blog: www.personalinfocloud.com E-mail: thomas@vanderwal.net Twitter: @infocloud

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