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Thomas Vander Wal
16 November 2016
KM World - Washington, DC
Using Lenses to Right Fit Social & Collaboration
Who is Thomas?
Designing, developing, and / or
managing social platforms since
1996
Model of Attraction (2002)
Come to Me Web (2004)
Folk...
Too often collaboration & social
start with a tool or service first
Today that is taking it
backwards or upside down
Find which side is up, your needs, what
the tool does, and how it may be used
In short, it is learning to see
And learn the shape of things
Breaking Down Internal
Social / Collaboration
Common connected working space
Knowledge sharing
Working out loud
Knowledge and Work Flows
Email: Where knowledge
goes to die
Knowledge
R. I. P.
Closed Nodes
• Top down
• Approval-centric
• Slow to spread
• Slow to change
• Knowledge buried
• Training focussed
• Emai...
Open Nodes
• Emergent
• Sharing-centric
• Nimble and adaptive
• Constantly changing
• Knowledge searchable

and linked
• H...
In the long run, what went into
making the decision has more
value than the decision.
Understanding Social

Through Lenses
Social Progressions
Spark
Campfire
Bonfire
Torch
Organizations with 1 social platform have
a high probability of having 2 or more
One size fits all works for…
No One
Differing Perspectives
Personal
Collective
Team / Group / Community / Network
Cooperative
Collaborative
Collective Cooperative
Team / Group / Community / Network
Collaborative
Social Working Array
Communication Layer
Social Scaling
• Humans are mostly social by nature. But, often not social at scale.
• Most people are most comfortable in...
31
Right Fitting Digital Work Activities to Appropriate Scale
Network
Community
Group
Team / Small
Group
Collective
 Coope...
Team Needs
Tasks
Team

Fit
Process & 

Planning
Progress
Status
Calendar
Comms
Shared

Resources
Decisions
Walled Gardens vs. Open Sharing
Closed groups as default
Lack of comfort with open
sharing
Comfortable spaces with
permeable walls
Donald Appleyard’s “Livable Streets”
It is essential to get the
foundation right
Solid Skills on the Team
Community
Manager
Social
Interaction
Designer
Social
Scientists
Knowledge
Manager
UX / User
Resea...
There will be problems?
Services Go Away
Redundancy Failover
Constant 

change is

the norm
Plan For…
Security
Privacy /
Permissions
Scaling
Many Pieces in One System
Integration /
Interoperation
Umbrella

Service
Need
Community /
Collaboration
Manager
Tool Selection and Review
6 Month Tool
Reviews
Stability &
Long Term
Assessments
Vendor
Assessments
High Level Map for 

Tool Selection and Review
Thank you!
URL: www.vanderwal.net
Blog: www.personalinfocloud.com
E-mail: thomas@vanderwal.net
Skype: tjvanderwal
Twitter: @infocloud
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Using Lenses to Right Fit Social & Collaboration

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Using Lenses to Right Fit Social & Collaboration

  1. 1. Thomas Vander Wal 16 November 2016 KM World - Washington, DC Using Lenses to Right Fit Social & Collaboration
  2. 2. Who is Thomas?
  3. 3. Designing, developing, and / or managing social platforms since 1996 Model of Attraction (2002) Come to Me Web (2004) Folksonomy (2004) 60+ Social Lenses (2008) Connected Company (2010)
  4. 4. Too often collaboration & social start with a tool or service first
  5. 5. Today that is taking it backwards or upside down
  6. 6. Find which side is up, your needs, what the tool does, and how it may be used
  7. 7. In short, it is learning to see
  8. 8. And learn the shape of things
  9. 9. Breaking Down Internal Social / Collaboration
  10. 10. Common connected working space Knowledge sharing Working out loud
  11. 11. Knowledge and Work Flows
  12. 12. Email: Where knowledge goes to die Knowledge R. I. P.
  13. 13. Closed Nodes • Top down • Approval-centric • Slow to spread • Slow to change • Knowledge buried • Training focussed • Email • Document repository • White papers • Policy documents
  14. 14. Open Nodes • Emergent • Sharing-centric • Nimble and adaptive • Constantly changing • Knowledge searchable
 and linked • Helping focussed • Open digital conversation • Collaborative and collective
 living documents • All history and transitions 
 viewable and available • Conversations around objects
 link to object with objects 
 often in clear sight
  15. 15. In the long run, what went into making the decision has more value than the decision.
  16. 16. Understanding Social
 Through Lenses
  17. 17. Social Progressions
  18. 18. Spark
  19. 19. Campfire
  20. 20. Bonfire
  21. 21. Torch
  22. 22. Organizations with 1 social platform have a high probability of having 2 or more
  23. 23. One size fits all works for… No One
  24. 24. Differing Perspectives
  25. 25. Personal
  26. 26. Collective
  27. 27. Team / Group / Community / Network Cooperative
  28. 28. Collaborative
  29. 29. Collective Cooperative Team / Group / Community / Network Collaborative Social Working Array Communication Layer
  30. 30. Social Scaling • Humans are mostly social by nature. But, often not social at scale. • Most people are most comfortable interacting with a small group of others they know and comfort decreases as group size grows • Humans naturally build groups and clusters to ease interacting with large groups • Understand what social types fit best at what scale
  31. 31. 31 Right Fitting Digital Work Activities to Appropriate Scale Network Community Group Team / Small Group Collective
 Cooperative: Team Cooperative: Group Cooperative: Community Cooperative: Network Collaborative
 IncreaseScale Types of Digital Work Activities
  32. 32. Team Needs Tasks Team
 Fit Process & 
 Planning Progress Status Calendar Comms Shared
 Resources Decisions
  33. 33. Walled Gardens vs. Open Sharing
  34. 34. Closed groups as default
  35. 35. Lack of comfort with open sharing
  36. 36. Comfortable spaces with permeable walls
  37. 37. Donald Appleyard’s “Livable Streets”
  38. 38. It is essential to get the foundation right
  39. 39. Solid Skills on the Team Community Manager Social Interaction Designer Social Scientists Knowledge Manager UX / User Research IT Dev / Integrator Change Manager
  40. 40. There will be problems?
  41. 41. Services Go Away Redundancy Failover Constant 
 change is
 the norm
  42. 42. Plan For… Security Privacy / Permissions Scaling
  43. 43. Many Pieces in One System Integration / Interoperation Umbrella
 Service Need Community / Collaboration Manager
  44. 44. Tool Selection and Review 6 Month Tool Reviews Stability & Long Term Assessments Vendor Assessments
  45. 45. High Level Map for 
 Tool Selection and Review
  46. 46. Thank you!
  47. 47. URL: www.vanderwal.net Blog: www.personalinfocloud.com E-mail: thomas@vanderwal.net Skype: tjvanderwal Twitter: @infocloud

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