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Math Of Social Software in Social Software Design for One

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This is the opening set of slides on the "Math of Social Software" which is part of the "Social Software Design for One" presentation as the keynote at DCampSouth 2 June 2007. This bit is to focus the social software design has 2 sets of math: 1) for the people using the service/tool/software; 2) the designers and developers. We must always keep our focus on the people interested in and using what we design and build.

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Math Of Social Software in Social Software Design for One

  1. 1. Social Software Design for One Thomas Vander Wal Presented to: DCampSouth 2 June 2007 :: Raleigh, North Carolina InfoCloud Solutions, Inc. - 2007
  2. 2. Who is Thomas?
  3. 3. Person Focus on the User
  4. 4. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ The Math of ÷ ∛ Social Software... ∑ + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  5. 5. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ ∛ Design with + not x, ÷ nor complex algorithms ∑ + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  6. 6. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ ÷ ∛ 1 Person ∑ + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  7. 7. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ ÷ ∛ 1 Service ∑ + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  8. 8. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ ÷ ∛ 1 “Friend” + ∑ + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  9. 9. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ ÷ Person now sees “2” ∛ + - Self & Friend ∑ + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  10. 10. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ + Designer & Developer ÷ ∛ see this as doubling ∑ use in the service + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  11. 11. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ + Designer & ÷ ∛ Developer see “3” ∑ + (2 people and the tool) ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  12. 12. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ ∛ Designer & Developer÷ usually see in multiples ∑ + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  13. 13. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ Person adds 1 more ÷ ∛ “friend” & finds + ∑ richness + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  14. 14. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ Designer & ÷ ∛ Developer see + service multiplying ∑ + ÷ and scaling - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  15. 15. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ Designer & Developer ÷ ∛ follow costs & revenues ∑ + through formulas ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  16. 16. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ Designer & Developer ÷ ∛ sees social network as ∑ spikes in service use + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  17. 17. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ People view social ∫ ÷ networks as single ∛ connections with ∑ + other people ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  18. 18. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ I met Zorba on the People express the beach in Greece as he was dancing and singing by himself ÷ ∛ richness with another + person by a story ∑ + about the person ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  19. 19. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ People value the ∫ ÷ ∛ relationship between others ∑ + & services ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  20. 20. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ People see a ∫ ÷ connection to their ∛ network through ∑ + the tool/service ÷ - ∓ ∛ -÷∑ + ∛ ∫ ∫∓ + ∛ ∓
  21. 21. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ A person’s network ÷ ∛is comprised of ∑ individuals (1s) + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  22. 22. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ People use the social tool if it ÷ ∛ works for managing & connecting ∑ the individuals in their life + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  23. 23. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ People see 1 + 1 ÷ ∛ & Designer & Developer ∑ see multiples + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  24. 24. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ Successful service ∫ ÷ ∛ designers & developers have their sight on the ∑ + person & personal needs ÷ - ∓ ∛ -÷∑ + ∛ ∫ ∫∓ + ∛ ∓
  25. 25. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ ÷ ∛ Are you focussed on 1 + 1? ∑ + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  26. 26. Contact E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal YIM: tjvanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2007

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