Social Media Spring Cleaning: Your Checklist for a Spotless Social Presence

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Spring is in the air! You know what that means – time to clean out the cobwebs and dust off those proverbial social media shelves. As we become more involved in social media it’s easy to get caught up in the everyday happenings online. When we forget to take care of the basic house-cleaning tasks, our social media houses quickly become disorganized and cluttered with “stuff” or irrelevant information. Don’t let the messy clutter distract your followers from your message and the marketing goals that you’re working so hard to accomplish.

Here’s a quick look at the topics we’ll cover during the webinar:

* Overall Social Media Spot-Check
* 10-Step Facebook Makeover
* Clean out the Cobwebs on Twitter
* Polish Your LinkedIn Profile
* Tidy up Your YouTube Channel
* Put Some Roots Down on Pinterest

You’ll walk away from the webinar energized and ready to tackle even the messiest social media profiles. We’ll also send you on your way with a handout of the cleaning checklist, so that you can have the satisfaction of checking off each task as you complete it!

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Social Media Spring Cleaning: Your Checklist for a Spotless Social Presence

  1. 1. Social Media The MarketingSavant Group Spring Cleaning www.marketingsavant.com 888.989.7771 dana@marketingsavant.com Get Your Social Media House in Order This Spring! www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  2. 2. Your Participation, Feedback and Questions are Welcome! • This webinar is for people and companies with an existing social media presence seeking a few tips to keep it clean, efficient and effective or to take things up a notch. • Please use the GotoWebinar control panel to chat or ask questions. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  3. 3. Can I Get the Slides? YES! http://www.marketingsavant.com/resources/ Are you recording the webinar? YES! http://www.marketingsavant.com/resources/ www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  4. 4. Post-Webinar Resources www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  5. 5. Spring Cleaning Kickoff • What You Will Learn – Overview • Review the state of your brand • Review Your editorial Calendar • Check your image – 10-Step Facebook Makeover – Clean Out the Cobwebs on Twitter – Polish Your LinkedIn Profile – Tidy Up Your YouTube Channel – Put Some Roots Down on Pinterest – Focus Your Blogging Efforts – Understand Your Social Media Audience www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  6. 6. Assess the Current State of Your Brand • Are there any changes in Go through the checklist your product or service and figure out what changes offering? have occurred within your • Have there been any company over the past year. major personnel changes? These changes all have an • Has your marketing impact on your marketing message changed? message and your social • Has your target market media profiles. shifted? – Demographics Update your social profiles – Consumer preferences to reflect these changes – Changes in product/service offering www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  7. 7. Review Your Editorial Calendar • Start by creating a content calendar if you don’t yet have one • If You do have one, look at: – How frequently are you publishing blog posts? – How often do you tweet? – How often do you update your Facebook status? – Are you getting good feedback on the content you post? – Is the content you’re posting still relevant to your brand? www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  8. 8. What’s Your Content Journey? www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  9. 9. SOI2 – Sphere of Interest & Influence 9 • Identify your target State & National audiences and subgroups Parks • What are their interests, ‘on-the-desk’ issues and concerns? Health Enthusiast • Who and what Family Travel influences them? Bike Bike Clubs Safety Bike Shop • Think in terms of what associated groups are Fitness & Training Bike Racing important to your audience that connect to (touch) your product or service Healthy Eating Organic Gardening www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  10. 10. Assess Your Content Cadence BLOGGING • For maximum growth: post multiple times FACEBOOKto drive the most traffic (3-5 times per day POSTS or more is considered best for power • Maximum 1-2 posts per day bloggers). • Once every 2 days willat least once per • For steady growth: post get the most "likes" day. • Posting ongrowth: publish at least every For slower Saturday between 12-7 TWEETING is ideal per week. 3 days or 2-3 times PM EST • Between 1-4 Tweets per hour • Most LINKEDINTweets between 12-6 PM EST • Update your status when a new blog post is published • Dont push Tweets out to LinkedIn unless its something really important • Only share the really great stuff that will enhance your thought leadership • Ask and Answer Questions - spend an hour a week doing this www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  11. 11. What’s Your Content Workflow? www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  12. 12. Check Your Image • Make sure you have a profile picture in place for each social network • If you use your logo: – Is it still relevant? – Is it professional? – Is it your current logo? • If you use your headshot: – Is it current? – Is it professional? www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  13. 13. Facebook Makeover 1. Choose an eye-catching cover photo 2. Add videos 3. Fill in your Milestones 4. Highlight important status updates 5. Make sure your admins are up to date 6. Go through your list of “liked” pages 7. Learn the ins and outs of Facebook Insights 8. Analyze your ad campaigns 9. If you don’t have an ad campaign, start one 10. Integrate, integrate, integrate www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  14. 14. Cover Image Rules Cover images must be at least 399 pixels wide and may not contain: • Price or purchase information, such as "40% off" or "Download it at our website" • Contact information, such as web address, email, mailing address or other information intended for your Pages About section • References to user interface elements, such as Like or Share, or any other Facebook site features • Calls to action, such as "Get it now" or "Tell your friends" To get the best quality image and fastest load times for your Page, upload an sRGB JPG file thats 851 pixels wide, 315 pixels tall and less than 100 kilobytes. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  15. 15. Get Up to Speed with Timeline • Choose a Sharp Cover Photo • Fill in your Milestones – When did you open your doors? – Change locations? – Expand your business? – Win an award? • Highlight Important Status Updates – Pin posts to the top of your Timeline – Highlight posts so that they take up the entire width of your timeline www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  16. 16. Update Landing Page Dimensions http://www.dreamgrow.com/facebook-cheat-sheet-sizes-and-dimensions/ www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  17. 17. Facebook Makeover • Update Your Admins • Who do You Like? – Go through your list of – Go through your list of Administrators and “Liked” pages remove those who no – Unlike pages that are no longer contribute to your longer relevant to your Facebook page and add brand anyone who should be – Research new pages to helping Like • Find brands that would create a nice synergy with your brand www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  18. 18. Get Analytical • Sharpen up with • Fine Tune Your Ad Insights Campaign – What is the – Experiment with new Demographic makeup of images your fans? – Tweak your target – What type of content is demographics generating interaction? • If you haven’t tried – What type of content is Facebook Ads yet, the getting ignored? changing season is the – What is your total reach? perfect time to start! www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  19. 19. Integrate, Integrate, Integrate • Integrate with other social networks • Embed the Facebook “Like Us” button into your email signature and website • Post signs throughout your business letting customers know that you’re on Facebook • Add the Facebook icon to your business card www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  20. 20. Clean Out the Cobwebs on Twitter • Log onto Twitter to see what’s changed – New Interface for a more professional look – Better search parameters • “#Discover” feature – Easier to Interact with followers • “@Connect” feature www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  21. 21. Freshen Up Your Twitter Profile • Update Your Bio • Who do you Follow – Write an interesting and – Un-follow people who accurate description of clog up your Twitter feed your business with irrelevant – Use a professional information looking avatar using – Un-follow people who either your brand’s logo never tweet or your headshot – Find new people to – Include a link to your follow and interact with website/blog using Twitter’s “Who to Follow” tool www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  22. 22. Polish Your LinkedIn Profile • Update your Overview with current professional experience • Write a compelling and accurate professional summary • Include relevant professional experience, past and present • Add specialties and skills • Add a link to your website or blog • Specify the type of connections you are looking to make • Freshen up your keywords www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  23. 23. Who do You Know? • Solicit Recommendations • Sync with your email and – Colleagues connect with any relevant – Supervisors contacts – Managers • Make introductions to – Clients broaden your connections and help your peers connect with – The more the better! new people • Write Recommendations for Others • Search by past and present work and school affiliations to find people to add to your network www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  24. 24. Become an Expert on LinkedIn • Go to LinkedIn Answers and answer questions accurately and thoroughly to earn “Expert Status” • Participate by asking your own questions • Share information by updating your status regularly – Sync with Twitter so that tweets are automatically shared with your LinkedIn connections • Join relevant groups • Leave groups that are irrelevant to you • Contribute to group discussions • Show people what you’re working on www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  25. 25. Tidy Up Your YouTube Channel • Familiarize Yourself with the new layout • Organize your videos into folders so they are easier to find • SEO your Channel – Write descriptions for your videos using keywords – Give your videos meaningful titles • Remove irrelevant videos • Add new content regularly • Promote your channel on Facebook, Twitter and your Website www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  26. 26. Put Some Roots Down on Pinterest • It’s time to join the Pinterest movement if you haven’t already • Pinterest is the No. 3 social network in the US 1. Facebook: 7 billion 2. Twitter: 182 million 3. Pinterest: 104 million 4. LinkedIn: 86 million 5. 5. Tagged: 72 million 6. Google+: 61 million www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  27. 27. Organize Your Boards • Make sure your boards are populated with pins • Add boards to reflect your brand’s image • Update boards with new product offerings • Remove boards that are irrelevant or distracting • Price your items – Add a price to the description – Price tag will automatically add your items to Pinterest Gifts www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  28. 28. Follow and Be Followed • Find other relevant brands to follow and interact with • Pay attention to who’s re-pinning your pins – Follow these important fans and reciprocate – Pay attention to their preferences and taste for informal market research • Gain followers by holding contests and giving away prizes www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  29. 29. Take Your Social Media Mobile www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  30. 30. Clean Up Your Blog Clutter • Clean up and update plugins • Tidy up your categories and tags – Bulk category cleaner • Asses the SEO on each of your pages • Update or archive old content – Organize your blog archives • Re-evaluate blog home page content – Sidebars – Blogroll – Ads & offers • Clean up dead links www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  31. 31. Give Your Blog Some TLC • Evaluate your blog’s voice, The Six Pillars of Blogging 1. Publishable — Anyone can blog. It’s purpose and content cheap and every posting goes global. direction 2. Findable — Every search engine recognizes blogs, putting them right at • Are you participating in the the top with other search results. blogosphere or just pushing 3. Social — Blogs enable consumers to content? share stories, messages, and information with one another. It’s • Pay attention to your inherently social. 4. Viral — New topics and information inbound keywords and spread viral with extraordinary speed. write blog post titles with 5. Syndicatable —RSS makes blog content those keywords instantly portable. 6. Linkable — Links weave together unlimited networks of blogs together. One blogger has access to millions of others almost instantly. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  32. 32. Vary Your Post Types • Instructional - Instructional posts tell • Lists - One of the easiest ways to write a post people how to do something. is to make a list. Posts with content like ‘The • Informational - This is one of the more Top Ten ways to….’, ‘7 Reasons why….’ ‘ 5 common blog post types where you Favorite ….’, are not only easy to write but are simply give information on a topic. It could usually very popular with readers and with be a definition post or a longer getting links from other bloggers. explanation of some aspect of the niche • Interviews - Sometimes when you’ve run out that you’re writing on. of insightful things to say it might be a good • Reviews - Another highly searched for idea to let someone else do the talking in an term on the web is ‘review.’ Reviews come interview (or a guest post). in all shapes and sizes and on virtually • Case Studies - Another popular type of post is every product or service you can think of. the case study where you profile a client, a • Contrasting two options - Write a post peer, an organization or person that you contrasting two products, services or admire either through direct contact or an approaches that outlines the positives and interview. negatives of each choice. • Research – Due some serious due diligence • Rant - get passionate, stir yourself up, say on your industry, create a benchmarking what’s on your mind and tell it like it is.. report, or compile data that your readers would find value in. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  33. 33. Understand Your Social Audience www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  34. 34. Launch Your Social Media Survey • Where are your customers and prospects at in social media? • How do they use it? • How would they like you to use it? • Evaluate YOUR reality vs. THEIR reality www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  35. 35. Build Audience Personas www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  36. 36. What Does a Persona Look Like? Here’s a sample persona checklist. The precise details you’ll want to include depend on your organization’s marketing. Are you aiming to increase use of a new resource, motivating volunteers for your programing or build the number of customers choosing you over competitors? No matter your goals, here’s what you’ll want to include in your personas: • A one to two page narrative profile, for each persona. • A few fictional details about the persona’s life—an interest or a habit—that makes each person unique and memorable. When you start here, the hypothetical constructs spring to life. • Brief outline of a daily work day or day at home (depends on who you are trying to reach), including specific details, likes and dislikes. • Name, age, photo and personal information. • Work environments if you’re trying to reach professionals, rather than individuals, including length of time in the job, professional development habits (if marketing services such as training for social workers on public benefits), information- seeking habits and favorite resources, personal and professional goals, colleagues with whom the persona works most closely, etc. • Personal and professional goals. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  37. 37. Start Thinking About Social Media on the Consumer Decision JourneyMarketers can tailor their use of social media for each stage of the consumer decision journey. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  38. 38. Let’s Review! • What Did You Learn? – Overview • Review the state of your brand • Review Your editorial Calendar • Check your image – 10-Step Facebook Makeover – Clean Out the Cobwebs on Twitter – Polish Your LinkedIn Profile – Tidy Up Your YouTube Channel – Put Some Roots Down on Pinterest – Focus Your Blogging Efforts – Understand Your Social Media Audience www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  39. 39. Post-Webinar Resources www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  40. 40. Smile if you liked it! The MarketingSavant Group www.marketingsavant.com 888.989.7771 dana@marketingsavant.com Thanks You for Attending! www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  41. 41. Thanks for Attending! SEE YOU AT THE NEXT WEBINAR! www.marketingsavant.comThe MarketingSavant Group 888.989.7771

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