Bottled Water India Sample


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Bottled Water India Sample

  1. 1. Bottled Water - India December 2008
  2. 2. Executive Summary Rapidly growing market Estimated worth USD XX in 2007 & USD YY mn in 2012 Market Packaged Drinking Water: a% of total market Natural Mineral Water: b% of total market LE Drivers: Sound economics, government failure to provide safe drinking water, and archaic laws Drivers & encouraging groundwater exploitation Challenges P Challenges: Inefficient transportation infrastructure, difficulties in brand differentiation, and possible threat from public campaigns/litigation M Trends SA Recent Brand Building activity Continued focus on institutional sales Flavoured water expected to be launched soon New entrants from other industries, especially retail and hospitality Possible export of Himalayan natural mineral water Packaged Drinking Water segment – Fiercely competitive and includes a sizeable unorganized sector Competition – A,B,C are market leaders Natural Mineral Water Segment – Little competition and dominated by company Z BOTTLED WATER – INDIA.PPT 2
  3. 3. •Market Overview •Drivers & Challenges •Trends •Competition •Key Developments BOTTLED WATER – INDIA.PPT 3
  4. 4. The Indian bottled water industry is growing dynamically and is forecast to accelerate until 2012 Overview Size and Segments •One of the fastest growing, competitive Market Size and Growth USD m industries in India 1,000 Z •Industry estimated to be worth USD XX mn in 800 b% 2007, growing at y% p.a. since 2003 LE 600 a% Y •Growth is forecast to accelerate to x% p.a. 400 X from 2007 to reach USD YY mn by 2012 P 200 0 M •Market comprises of two segments: 2002 2007 2012 A Packaged drinking water: Water from any source, S which is treated for consumption Major Segments Natural Mineral water: Drawn from a natural underground source Mineral Water a% •Consumption varies across regions and is primarily linked to the level of prosperity B region is the largest market with a% However, southern city of A is estimated to b% account for b% of the market alone Packaged Water •Production is concentrated in South India where ~a% of all bottling plants are located Source: BOTTLED WATER – INDIA.PPT 4
  5. 5. Drivers & Challenges Challenges Inefficient transport infrastructure Low-entry barriers and threat from Drivers low-quality products Water shortage or lack of safe drinking Brand and category differentiation water in most places Increasing consumer awareness on Possible threat from public campaigns health issues and litigation Archaic government laws supporting groundwater exploitation Sound economics and high profitability BOTTLED WATER – INDIA.PPT 5
  6. 6. Key Trends Brand building begins only recently Institutions continue Natural mineral to be an important water going abroad channel Trends Expected launch of Wide packaging flavoured water formats New entrants from other sectors BOTTLED WATER – INDIA.PPT 6
  7. 7. X,Y and Z lead in packaged drinking water while Z dominates the natural mineral water segment Packaged Drinking Water Market share – organized sector •Fiercely competitive due to attractive Company X economics and huge size a% •Organized sector comprises X,Y,Z and Company V f% c% Company Y numerous regional brands localized brands as well PLE •Includes a large number of regional or Company U e% d% Company Z Natural Mineral Water SAM •Few participants - only xx licensees Market share Company X a% •Dominated by company Z •Other domestic brands include U,V,W •The niche premium import segment includes A,B,C b% Company Z A large unorganized sector also exists providing fierce competition to larger players A large unorganized sector also exists providing fierce competition to larger players Source: BOTTLED WATER – INDIA.PPT 7
  8. 8. Thank you for the attention The Medical Diagnostics report is a part of Netscribes’ Healthcare Industry Series. For more detailed information or customized research requirements please contact: Natasha Mehta, CFA Subhash Chennuri Phone: +65 9651 6382 Phone: +91 98190 59664 E-Mail: E-Mail: About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and no part may be reproduced without prior written permission. BOTTLED WATER – INDIA.PPT 8