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Mba cm me-introduction

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Mba cm me-introduction

  1. 1. 1 Introduction: Micro Economics for Managers Dipankar De Mumbai, July 2007 Narsee Monjee Institute of Management Studies NMIMS University
  2. 2. 2 Evaluation Pattern • Group Project 30% • Submission of Brief Outline of the Project (End of session 5) • Interim presentation (End of session 11) • Report Submission & presentation (End of session 19) • Assignments 10% • Class Test 10% • End-term Exam 50%
  3. 3. 3 Group Project • Prepare Industry Report applying the concepts & tools of microeconomics. Your report should broadly cover the following points: • Choose an industry, and then a firm in operation therein • Describe the market structure of the firm • Analyze competitive position, its strategies and challenges facing the firm • Attempt to forecast demand for its product or services applying methods learned • References to be added at the end of the report • Report should be strictly less than 2000 words. Use 1.5 line-spacing with font size 11.
  4. 4. 4 Select Industries 1. Electronic Media industry 2. Real Estate industry 3. Retail Banking industry 4. Auto Components industry 5. ITeS-BPO-KPO industry 6. Gems & Jewelery industry
  5. 5. 5 Suggested Reading List Suggested reading • At least One business daily (Economic Times, Business Standard, Business Line, Financial Express) References • Micro Economics, Pindyck & Rubinfeld • Managerial Economics, Damodaran S • Managerial Economics, Salvatore • Paul Samuelson & Nordhaus: Economics • Baumol, W J & Blinder, A: Economics: Principles & Policy • Henderson & Quandt
  6. 6. 5 Suggested Reading List Suggested reading • At least One business daily (Economic Times, Business Standard, Business Line, Financial Express) References • Micro Economics, Pindyck & Rubinfeld • Managerial Economics, Damodaran S • Managerial Economics, Salvatore • Paul Samuelson & Nordhaus: Economics • Baumol, W J & Blinder, A: Economics: Principles & Policy • Henderson & Quandt

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