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"Fast & Furious 6" - Social Media Analyse plus vergleich mit "der große Gatsby"

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Valuescope hat mit seinem Monitoring Tool WEB ANALYZER die Resonanz im Social Web für den Film "Fast & Furious 6" analysiert und den Besucherzahlen am ersten Kino-Wochenende sowie dem Film "Der große Gatsby" gegenübergestellt.

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"Fast & Furious 6" - Social Media Analyse plus vergleich mit "der große Gatsby"

  1. 1. Fast & Furious 6Wie kommt der Film im Social Web an?Social Media Monitoring – intuitiv, professionell, preisgünstig
  2. 2. Fast & Furios 6 – Kinostart5. Juni 2013 2Web Analyzer by Valuescope GmbHAm 23. Mai startete Fast & Furious 6 in den deutschen Kinos…An der Posting-Frequenz ist zu erkennen:Die Vorfreude war riesig – seither ist die Aufmerksamkeit zumindest im Web wiederzurückgegangenFilmstart
  3. 3. Fast & Furious 6 – Film-Kritik5. Juni 2013 3Web Analyzer by Valuescope GmbHDer Film kommt bei den Fans offensichtlich sehr gut an„Mal war Fast and Furious 6 ein geiler Film und macht bock aufRennen, schnelle Autos und hübsche mädels.. <3“„Der Film fast and furious 6 war richtig geil Leute eslohnt sich das zu gucken“„Der Fast and Furious 6 ist ein sehr schöner Film auch wennpaar Szenen zu übertrieben sind..“„Der neue Fast & Furious 6 ist unglaublich gut. Hat alle meine,schon sehr hohen, Erwartungen übertroffen.“„Fast & Furious 6 ist ärgste blödsinn -.-“„FAST&FURIOUS 6 der unmenschlichste Film auf Erden !!!“„Fast&Furious 6 ist der Hammer.“
  4. 4. Fast & Furious 6 – der Gesamteindruck zählt5. Juni 2013 4Web Analyzer by Valuescope GmbHTrailerVin DieselSound TrackgeilTorettoPaul WalkerHammerActionAutosHangover 3HobbsDwayne Johnson Justin LinIron ManLettyDom ShawAutokinoSchwerpunkte der Erwähnungen sind…… Schauspieler, Begeisterung, Vergleiche mit anderen Filmen – und den Filmadäquat im Autokino zu sehen.Der Inhalt steht offenbar nicht so sehr im Fokus der Aussagen.
  5. 5. Fast & Furious 6 – Überpräsenz FB und Twitter5. Juni 2013 5Web Analyzer by Valuescope GmbHDie meiste Aufmerksamkeit bekommt #Fast6 über die Fans in Facebookund Twitter (virales Marketing)Nachrichtenquellen sind hauptsächlich einschlägige Kino-Magazine wiemoviepilot.de oder kinofans.com
  6. 6. Fast & Furious 6 vs. Der große Gatsby5. Juni 2013 6Web Analyzer by Valuescope GmbH4534 Aussagen im Web(14.5.-28.5.2013)Der große GatsbyFast & Furious 6Kinostart: 16. Mai 2013Kinostart: 23. Mai 201310.530 Aussagen im Web(21.5.-04.6.2013)790.000 Besucher (23.5.-26.5.)Quelle: meedia.de258.000 Besucher (16.5.-19.5.)Quelle: www.focus.deOffensichtlich schlägt sich bei Filmen eine hohe Aufmerksamkeit im Social Web inden Besucherzahlen nieder
  7. 7. Analyse-Umfang Analyse von Aussagen über “Fast &Furious 6” und “Fast and Furious 6”auf Deutsch Quellen : Twitter, Facebook , Blogs,Foren, YouTube, Nachrichtenseiten Zeitraum: 21.05.2013 - 04.06.2013 Social Media Ergebnisse basierenauf den Daten des Monitoring ToolsWEB ANALYZER Automatisierte Analysen zu: Aufmerksamkeit imdeutschsprachigem Web Tonalität bzw. Sentiment Inhalt Quellen Multiplikatoren auf Twitter, Facebook
  8. 8. Valuescope GmbHZielstattstr. 42 www.value-scope.com81379 Münchenwww.web-analyzer.cominfo[at]value-scope.com8Web Analyzer by Valuescope GmbH 5. Juni 2013www.web-analyzer.comKontakt

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