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Semantic technologies to manage ideas

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This presentation shows the analysis carried out during Value-it project about the performance of Semantic technolgies Vs Taxonomies to manage ideas in Telefonica Ideas Bank

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Semantic technologies to manage ideas

  1. 1. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Value-IT (Project co-funded by the EU under the 7th Framework Programme) 1
  2. 2. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank New ideas live in employees mind 2
  3. 3. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Sometimes… 3
  4. 4. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank …they end up covered in dust 4
  5. 5. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Sometimes… 5
  6. 6. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank …they are too big 6
  7. 7. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank The solution is Sharing 7
  8. 8. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank To make them Grow 8
  9. 9. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Creating Banks of Ideas 9
  10. 10. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank 2007 Telefónica creates its own ideas bank 10
  11. 11. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Ideas were classified using a taxonomy 11
  12. 12. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank 12
  13. 13. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank 13
  14. 14. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank 14
  15. 15. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Two years later 15
  16. 16. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Lot of ideas 1304 participants 1942 1040 ideas out of 1350 comments employees 16
  17. 17. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank We were drowning in tags 17
  18. 18. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Semantic Technologies 18
  19. 19. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank 2009 Telefónica Ideas Bank included Semantic Technology 19
  20. 20. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Is it worth using Semantic Technologies? 20
  21. 21. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Two experiments were done 21
  22. 22. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank to measure efficiency 22
  23. 23. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank 23
  24. 24. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Average of Matches Average of True Matches 5,71 6,14 2,14 1 Taxonomy Semantic Technologies 24
  25. 25. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Semantic Technologies True Matches Taxonomy True Matches Semantic technologies and taxonomies are 19 2 8 complementary 25
  26. 26. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank 26
  27. 27. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Average of Matches Average of True Matches 6,28 2 2,85 1 Taxonomy Semantic Technologies 27
  28. 28. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Semantic Technologies Taxonomy True Matches True Matches 17 4 3 much better 28
  29. 29. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Semantic Technologies foster Open Innovation 29
  30. 30. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank So Semantic Technologies… 30
  31. 31. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Increase Efficiency 31
  32. 32. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank What means… 32
  33. 33. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Reduce time 33
  34. 34. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Reduce errors 34
  35. 35. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Save money 35
  36. 36. Value-it Use Case Semantic Technologies in Telefonica Ideas Bank Comprobado Proved 36
  37. 37. Follow us: Mail: jcarbo@tid.es Site: http://www.value-it.eu Blog: http://blog.value-it.isoco.net/ Twitter: @value_it 37
  38. 38. Credits: Slide 1: http://www.flickr.com/photos/17731548@N00/981372736/ Slide 4: http://www.flickr.com/photos/artolog/26274024/sizes/o/ Slide 6: http://www.flickr.com/photos/mdp/983370608/sizes/l/ Slide 7: http://www.flickr.com/photos/landii/4022193250/sizes/o/ Slide 8: http://www.flickr.com/photos/margolove/3068268035/sizes/o Slide 9 http://www.flickr.com/photos/darkstream/4173237837/sizes/l/ Slide 12, 13, 14 : http://www.flickr.com/photos/22842541@N00/395792175/ Slide 17: http://www.flickr.com/photos/kmakice/3153542065/sizes/l/ Slide 18: http://www.flickr.com/photos/17379585@N00/3861839153 Slide 21: http://www.flickr.com/photos/nicmcphee/2217375343/ Slide 22: http://www.flickr.com/photos/11448492@N07/2071204651/ Slide 29, 31, 35 : Copyright Photo Xpress Slide 33: http://www.flickr.com/photos/21046489@N06/3387189144/ Slide 36: http://www.flickr.com/photos/48703677@N00/183977312/ 38

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