Agile Edge presentation in London March 2nd. Mark Lewis presents 'The creative process, concept Development and Agile methods'. Outlines how creative work integrates Agile methods for better results and draw upon similarities and the benefits for creative work.

1. AGILE CREATIVITY
AGILE EDGE SEMINAR – LONDON, MARCH 2ND 2010

2. Mark Lewis
Digital strategy &
concept development
twitter.com/mmark

3. THE DAYS OF
’PLAN YOUR WORK
AND WORK YOUR
PLAN’ ARE GONE.

4. ARE YOU DOING
THE RIGHT THINGS
OR DOING
THE THINGS
RIGHT?

5. ”MARKETS WIN OVER COMMAND & CONTROL, NOT
BECAUSE OF THEIR EFFICIENCY AT RESSOURCE
ALLOCATION IN EQUILIBRIUM, BUT BECAUSE OF
THEIR EFFECTIVENESS AT INNOVATION IN
DISEQUILIBRIUM.”

6. Industrial management
Value from similarity
Seek valuable consistency
Strive for predictability
Avoid surprises

7. Innovative management
Value from difference
Seek valuable inconsistency
Avoid predictability
Surprise and delight

8. REPLICATE OR
RECONCEIVE

9. EMBRACE
UNCERTAINTY

10. AGILE CONCEPT
DEVELOPMENT

11. Strategy
Analysis Ideation
Concept Sorting
definition
Design +
Production

12. 1. ANALYSIS

13. CHANCE FAVOURS
THE PREPARED
MIND

14. STRATEGIC

15. MARKET RELATED

16. USERS

17. TRENDS &
DRIVERS

18. COMMUNICATION

19. TECHNOLOGY

20. Analysis Ideation

21. GOALS
CHALLENGES
USERS
TRENDS &
DRIVERS
OPENINGS

23. 2. IDEATION

24. VARIATION AND
SELECTIVE
RETENTION

25. IDEA
DEVELOPMENT

26. 3. SORTING IT OUT

28. EVALUATION
MATRIX

30. QUALITATIVE
MEASUREMENT

31. Strategic fit C24
Dashboard
C5
Virtual
Spreads
C6
C20 C22 Ratings
Manutan’s Help Heaven C18
Little Helper My area
C13 C3
C8 Product level 3D Browsing
C11 Product interaction C2
Wizard comparison Facilitated
builder UGC
Differentiation
C9
USP: Happy
to help C16
USP: Quick
C12 delivery
Designer’s
Remix C10
USP: Product
range

32. Strategic fit C24
Dashboard
C5
Virtual
Spreads C18
C2 C3 My area
Facilitated 3D Browsing
C6
Ratings UGC
C22
C20
C13
Product level
interaction C11
C8
Complexity
C12
C9
C16
C10

33. IDEA EVALUATION

34. 4. DEFINING THE
CONCEPT

35. CONCEPT DEFINED

39. Agile creativity
Individuals and interactions
Emergence
Iterative structure
Customer collaboration
Responding to change
Getting things wrong a lot

40. THANK YOU