The Creative Process And Agile Mark Lewis Agile Edge March 2010

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Agile Edge presentation in London March 2nd. Mark Lewis presents 'The creative process, concept Development and Agile methods'.

Outlines how creative work integrates Agile methods for better results and draw upon similarities and the benefits for creative work.

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The Creative Process And Agile Mark Lewis Agile Edge March 2010

  1. AGILE CREATIVITY AGILE EDGE SEMINAR – LONDON, MARCH 2ND 2010
  2. Mark Lewis Digital strategy & concept development twitter.com/mmark
  3. THE DAYS OF ’PLAN YOUR WORK AND WORK YOUR PLAN’ ARE GONE.
  4. ARE YOU DOING THE RIGHT THINGS OR DOING THE THINGS RIGHT?
  5. ”MARKETS WIN OVER COMMAND & CONTROL, NOT BECAUSE OF THEIR EFFICIENCY AT RESSOURCE ALLOCATION IN EQUILIBRIUM, BUT BECAUSE OF THEIR EFFECTIVENESS AT INNOVATION IN DISEQUILIBRIUM.”
  6. Industrial management Value from similarity Seek valuable consistency Strive for predictability Avoid surprises
  7. Innovative management Value from difference Seek valuable inconsistency Avoid predictability Surprise and delight
  8. REPLICATE OR RECONCEIVE
  9. EMBRACE UNCERTAINTY
  10. AGILE CONCEPT DEVELOPMENT
  11. Strategy Analysis Ideation Concept Sorting definition Design + Production
  12. 1. ANALYSIS
  13. CHANCE FAVOURS THE PREPARED MIND
  14. STRATEGIC
  15. MARKET RELATED
  16. USERS
  17. TRENDS & DRIVERS
  18. COMMUNICATION
  19. TECHNOLOGY
  20. Analysis Ideation
  21. GOALS CHALLENGES USERS TRENDS & DRIVERS OPENINGS
  22. 2. IDEATION
  23. VARIATION AND SELECTIVE RETENTION
  24. IDEA DEVELOPMENT
  25. 3. SORTING IT OUT
  26. EVALUATION MATRIX
  27. QUALITATIVE MEASUREMENT
  28. Strategic fit C24 Dashboard C5 Virtual Spreads C6 C20 C22 Ratings Manutan’s Help Heaven C18 Little Helper My area C13 C3 C8 Product level 3D Browsing C11 Product interaction C2 Wizard comparison Facilitated builder UGC Differentiation C9 USP: Happy to help C16 USP: Quick C12 delivery Designer’s Remix C10 USP: Product range
  29. Strategic fit C24 Dashboard C5 Virtual Spreads C18 C2 C3 My area Facilitated 3D Browsing C6 Ratings UGC C22 C20 C13 Product level interaction C11 C8 Complexity C12 C9 C16 C10
  30. IDEA EVALUATION
  31. 4. DEFINING THE CONCEPT
  32. CONCEPT DEFINED
  33. Agile creativity Individuals and interactions Emergence Iterative structure Customer collaboration Responding to change Getting things wrong a lot
  34. THANK YOU

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