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Did Corsican Corsairs Curse Coursera Courses? By Valeri Chukhlomin and Alena Rodick, SUNY CIT, Cortland2018

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A brief overview of Coursera MOOCs developed by SUNY Empire State College is presented from the MOOC production perspective. We review the courses using our own and Coursera learning analytics. Demonstrate how the feedback received from learners helped us envision and design a new course dealing with individual skills management.

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Did Corsican Corsairs Curse Coursera Courses? By Valeri Chukhlomin and Alena Rodick, SUNY CIT, Cortland2018

  1. 1. Val Chukhlomin Alena Rodick SUNY Empire State College Saratoga Springs, NY Contact: CourseraSpecializations@esc.edu Did Corsican Corsairs Curse Coursera Courses? Couldn’t they just use them to get new skills?
  2. 2. Plan: Introduction The evolution of Coursera ESC on Coursera Why and how we do it What is a Coursera course Coursera analytics Consumer-oriented approach Why the title Our approach Specialization Survey Individual Skills Management
  3. 3. Plan: Introduction The evolution of Coursera ESC on Coursera Why and how we do it What is a Coursera course Coursera analytics Consumer-oriented approach Why the title Specialization Coursera pedagogy Our discoveries Individual Skills Management
  4. 4. Coursera
  5. 5. 2 The Enterprise Model* 500 online courses  35 faculty coordinators  500 adjunct instructors  CIDs, student services. * Lowenthal, P. R., & White, J. W. (2009). In P. Rogers, G. Berg, J. Boettcher, C. Howard, L. Justice, & K. Schenk (Eds.), Encyclopedia of distance and online learning (2nd ed.). Information Science Reference. Image credits: Mycenaean Galley. Retrieved from: http://theminiaturespage.com/news/101095426  Small classes (5 - 25 students)  Writing intensive, student-centered, self-directed learning
  6. 6. 3 Why MOOCs?  Professional Development  Showcase  Grants  Educational research  Fun Image credits: Warrior Poet by TV Tropes. http://static.tvtropes.org/pmwiki/pub/images/warrior_poet.jpg
  7. 7. 4 How we get it done  Faculty or Instructional Design driven initiatives  SUNY Innovative Instructional Technology Grants (IITG)  Coursera RFP  Temporary, cross-boundary, high-performance teams Image credits: Peter Diamandis on BusinessInsider.com
  8. 8. Plan: Introduction The evolution of Coursera ESC on Coursera Why and how we do it What is a Coursera course Coursera analytics Consumer-oriented approach Why the title Specialization Coursera pedagogy Our discoveries Individual Skills Management
  9. 9. Coursera analytics
  10. 10. Coursera analytics
  11. 11. A new Coursera pedagogy for the YouTube generation Amy Giaculli presents Career Development Lab Coursera, Career Brand Management specialization • Research into learners’ preferences • Short (up to 6 min) videos, 160 words per minute • Professors (narrators) as actors and story-tellers • Pictures (PPT), music, animations • Closed captions and edited scripts • Forums linked to videos • In-video questions • On-demand • Student evaluation
  12. 12. 6 Discoveries  MOOCmaking is NOT a traditional online course development  All different: Process – Roles – Skills  Specialization as a TV mini-series  Executive Producer (Money, PR, marketing)  Screenwriter(s), scripts, editors  Video production, sound, animators  Line Producers (get things done)  Content experts, actors, narrators  Assistant EP (project manager)  Consumer research.Image credits: www.wpclipart.com ?
  13. 13. Plan: Introduction The evolution of Coursera ESC on Coursera Why and how we do it What is a Coursera course Coursera analytics Consumer-oriented approach Why the title Specialization Coursera pedagogy Our discoveries Individual Skills Management
  14. 14. Specialization: the origins
  15. 15. From the idea to a four course specialization: attending a Coursera workshop “In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments”. Image credits: JSlavy @ Shutterstock
  16. 16. The New Course
  17. 17. The tangible outcomes
  18. 18. https://www.coursera.org/learn/skills-management
  19. 19. Questions? Thank you for attending this session!
  20. 20. Coursera learners Source: iMOOC101 data provided by Coursera, May 2015 • Average enrollment: 40,000 • Never accessed: 50% • Drop-out exponentially • Completion: 3-5% • Average age: 25-45. (Based on courses delivered in 2012-14) Jordan, K. (2014). Initial trends in enrollment and completion of massive open online curses. The International Review of Research in Open and Distance Learning, 15, 133-160.
  21. 21. Source: iMOOC101 data provided by Coursera, May 2015 Learners sample videos like cookies at a party!
  22. 22. Problems to solve: • RFP, competition with top universities • Manufacturing advance: How to repay the loan? • Campus support, budgeting and administration • Team formation, work assignment, deadlines • Large scale video production. Developers and instructors (left to right): Dr. M. Forte, Dr. K. Rutigliano, A. Giaculli, Dr. V. Chukhlomin, Dr. T. Jokelova, Dr. J. Beckem. The team also included: Dr. D. Gliserman-Kopans, J. Greiner, and J. Hughes. Meet the team: Source: Specialization homepage on Coursera
  23. 23. Major milestones: • July-October 2015: Idea, RFP, contract, Coursera training • November 2015: Screenplay, team, budget, equipment • December 2015-January 2016: Course 1 developed and launched • February-March 2016: Course 2 developed and launched • March-April 2016: Course 3 developed and launched • April- May 2016: Course 4 developed and launched. https://www.coursera.org/specializations/career-brand-management Image credits: Brian A Jackson @ Shutterstock
  24. 24. Read more: Chukhlomin, V. (2016) How Non-U.S. Business Students Can Overcome Barriers and Succeed in American Virtual Environments: Lessons from Teaching a Coursera MOOC. Journal of Economics, Business and Management, Vol. 4, No. 12, December 2016. doi: 10.18178/joebm.2016.4.12.471 Anant Deshpande & Valeri Chukhlomin (2017): What Makes a Good MOOC: A Field Study of Factors Impacting Student Motivation to Learn, American Journal of Distance Education, No 4. https://doi.org/10.1080/08923647.2017.1377513

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