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It Starts With The
Source
Source English Terminology in a
Multi-Channel, Global World

Val Swisher, CEO
Content Rules
@con...
Who are we?

Content Rules
An amazing collection of people who help great
clients plan their content strategy, create
fabu...
Topics

How Terminology Affects:
• Structured Authoring
• Translation
• Global Mobile

© 2013. Content Rules, Inc. All rig...
The Evolution of Content Creation

© 2013. Content Rules, Inc. All rights reserved.
XML

Consistent
Terminology
Essential for Structured Authoring
Essential for Content Reuse

© 2013. Content Rules, Inc. Al...
XML

Meet
Mrs. Levin

© 2013. Content Rules, Inc. All rights reserved.
Man’s Best Friend

XML

Dog

Puppy

Canine

Poodle
© 2013. Content Rules, Inc. All rights reserved.
XML

XML, Reuse, and Terminology
“You Cannot Realize the Gains of Structured
Authoring Efficiency if You are Not Efficient...
Terminology and Translation

© 2013. Content Rules, Inc. All rights reserved.
Translation

Translation Trifecta

© 2013. Content Rules, Inc. All rights reserved.
Translation

Cheaper
• Fewer words
• Reused words
• Reused sentences

© 2013. Content Rules, Inc. All rights reserved.
Translation

Better
• Translation quality improves
• Meanings match
• MT becomes a possibility

© 2013. Content Rules, Inc...
Translation

Faster
• Less time to translate
• Fewer in-country reviews
• Faster to market

© 2013. Content Rules, Inc. Al...
Terminology and Global Mobile

© 2013. Content Rules, Inc. All rights reserved.
Mobile

Delivering Global Mobile
•
•
•
•

Responsive design
Global mobile apps
Text selection key
Terminology most importa...
Mobile

Expanding Text

© 2013. Content Rules, Inc. All rights reserved.
Mobile

Many Responsive Designs

© 2013. Content Rules, Inc. All rights reserved.
Summary

Terminology is Important
• Consistency in structured authoring
• Faster, cheaper, better translation
• Enable glo...
Questions?

© 2013. Content Rules, Inc. All rights reserved.
Val Swisher, CEO
write. vals@contentrules.com
read. www.contentrules.com/blog
search.www.contentrules.com
tweet. @contentr...
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It Starts with the Source - Source English Terminology in a Multi-Channel, Global World

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All multi-lingual, multi-channel content starts with words and pictures. If you are planning on using structured content, particularly in a translated environment, selecting your source English words has never been more important. In this session, we will explore the impact of source English on multi-channel publishing in a global delivery system. We will look at:

Why structured authoring means we need to pay even more attention to our words
How terminology affects translation in terms of cost, quality, and time to market
The relationship between source English, translation, and multi-channel publishing

Published in: Technology, Business
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It Starts with the Source - Source English Terminology in a Multi-Channel, Global World

  1. 1. It Starts With The Source Source English Terminology in a Multi-Channel, Global World Val Swisher, CEO Content Rules @contentrulesinc
  2. 2. Who are we? Content Rules An amazing collection of people who help great clients plan their content strategy, create fabulous content and get it ready for global consumption. © 2013. Content Rules, Inc. All rights reserved.
  3. 3. Topics How Terminology Affects: • Structured Authoring • Translation • Global Mobile © 2013. Content Rules, Inc. All rights reserved.
  4. 4. The Evolution of Content Creation © 2013. Content Rules, Inc. All rights reserved.
  5. 5. XML Consistent Terminology Essential for Structured Authoring Essential for Content Reuse © 2013. Content Rules, Inc. All rights reserved.
  6. 6. XML Meet Mrs. Levin © 2013. Content Rules, Inc. All rights reserved.
  7. 7. Man’s Best Friend XML Dog Puppy Canine Poodle © 2013. Content Rules, Inc. All rights reserved.
  8. 8. XML XML, Reuse, and Terminology “You Cannot Realize the Gains of Structured Authoring Efficiency if You are Not Efficient with Words” - me. © 2013. Content Rules, Inc. All rights reserved.
  9. 9. Terminology and Translation © 2013. Content Rules, Inc. All rights reserved.
  10. 10. Translation Translation Trifecta © 2013. Content Rules, Inc. All rights reserved.
  11. 11. Translation Cheaper • Fewer words • Reused words • Reused sentences © 2013. Content Rules, Inc. All rights reserved.
  12. 12. Translation Better • Translation quality improves • Meanings match • MT becomes a possibility © 2013. Content Rules, Inc. All rights reserved.
  13. 13. Translation Faster • Less time to translate • Fewer in-country reviews • Faster to market © 2013. Content Rules, Inc. All rights reserved.
  14. 14. Terminology and Global Mobile © 2013. Content Rules, Inc. All rights reserved.
  15. 15. Mobile Delivering Global Mobile • • • • Responsive design Global mobile apps Text selection key Terminology most important © 2013. Content Rules, Inc. All rights reserved.
  16. 16. Mobile Expanding Text © 2013. Content Rules, Inc. All rights reserved.
  17. 17. Mobile Many Responsive Designs © 2013. Content Rules, Inc. All rights reserved.
  18. 18. Summary Terminology is Important • Consistency in structured authoring • Faster, cheaper, better translation • Enable global mobile responsive design © 2013. Content Rules, Inc. All rights reserved.
  19. 19. Questions? © 2013. Content Rules, Inc. All rights reserved.
  20. 20. Val Swisher, CEO write. vals@contentrules.com read. www.contentrules.com/blog search.www.contentrules.com tweet. @contentrulesinc

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