Second Life Team - Nonprofit Marketing

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Second Life Team - Nonprofit Marketing

  1. 1. Nonprofit  Marke-ng  in   Team  Sonmalci  
  2. 2. Second  Life  is  a  free  virtual  online   world.      People  are  represented  by   avatars.  Users  can  create  items,  buy   land,  and  set  up  a  business.   Nonprofit  organiza=ons  are  among     the  groups  that  have  expanded  to   Second  Life.  
  3. 3. Uses  &  Problems  Solved  on  Second  Life  
  4. 4. Uses  &  Problems  Solved  on  Second  Life  
  5. 5. Uses  &  Problems  Solved  on  Second  Life   •  Generate  awareness  of  a  need  or  problem  
  6. 6. Uses  &  Problems  Solved  on  Second  Life   •  Generate  awareness  of  a  need  or  problem   •  Promote  organiza=on  to  new  audience  
  7. 7. Uses  &  Problems  Solved  on  Second  Life   •  Generate  awareness  of  a  need  or  problem   •  Promote  organiza=on  to  new  audience   •  Raise  funds  
  8. 8. Uses  &  Problems  Solved  on  Second  Life   •  Generate  awareness  of  a  need  or  problem   •  Promote  organiza=on  to  new  audience   •  Raise  funds   •  Save  money  on  office  and  mee=ng  space  
  9. 9. Uses  &  Problems  Solved  on  Second  Life   •  Generate  awareness  of  a  need  or  problem   •  Promote  organiza=on  to  new  audience   •  Raise  funds   •  Save  money  on  office  and  mee=ng  space   •  Mobilize  volunteers  
  10. 10. Uses  &  Problems  Solved  on  Second  Life   •  Generate  awareness  of  a  need  or  problem   •  Promote  organiza=on  to  new  audience   •  Raise  funds   •  Save  money  on  office  and  mee=ng  space   •  Mobilize  volunteers   •  Build  communi=es  
  11. 11. Uses  &  Problems  Solved  on  Second  Life   •  Generate  awareness  of  a  need  or  problem   •  Promote  organiza=on  to  new  audience   •  Raise  funds   •  Save  money  on  office  and  mee=ng  space   •  Mobilize  volunteers   •  Build  communi=es   •  Promote  mutual  support  for  other   nonprofits  
  12. 12. Nonprofits  in  Second  Life     Generate  awareness  of  a  need  or  problem  
  13. 13. Nonprofits  in  Second  Life     Generate  awareness  of  a  need  or  problem  
  14. 14. Nonprofits  in  Second  Life     Promote  an  organiza=on  
  15. 15. Nonprofits  in  Second  Life     Promote  an  organiza=on   Reaching  new  audience  
  16. 16. Nonprofits  in  Second  Life     Raise  funds  
  17. 17. Nonprofits  in  Second  Life     Raise  funds  –  Dona=on  Boxes  
  18. 18. Nonprofits  in  Second  Life     Raise  funds  –  SL  Inventory  
  19. 19. Nonprofits  in  Second  Life     Raise  funds  –  PayPal  Link  
  20. 20. Nonprofits  in  Second  Life     Save  money  on  office  and  mee=ng  space   Nonprofit  Commons   and  Tech  Soup  offers   free  office  space  to   nonprofits   Plus:   •   No  travel  needed   •   No  mee=ng  spaces  to  reserve   •   No  long-­‐distance  calls   •   No  agendas  to  print   •   No  soQware  to  buy  
  21. 21. Nonprofits  in  Second  Life     Save  money  on  office  and  mee=ng  space   Staff  Training  Sessions   Examples:   •  Hospital  staff   •  First  responders  
  22. 22. Nonprofits  in  Second  Life     Mobilize  volunteers  
  23. 23. Nonprofits  in  Second  Life     Mobilize  volunteers   According  to  one  American   Cancer  Society  Greeter  on  SL,  one   of  most  popular  ques=ons  is:  
  24. 24. Nonprofits  in  Second  Life     Mobilize  volunteers   According  to  one  American   Cancer  Society  Greeter  on  SL,  one   of  most  popular  ques=ons  is:   How  can  I   volunteer  to  be   a  greeter?  
  25. 25. Nonprofits  in  Second  Life     Build  communi=es        There  will  be  20  other   pla0orms  and  virtual   worlds  launching  this   year.  But  Second  Life   has  the  killer  app,  which   is  community.                -­‐  Connie  Yowell,  MacArthur  FoundaGon,   keynote  address  at  2007  Second  Life   Community  ConvenGon  
  26. 26. Nonprofits  in  Second  Life     Build  communi=es   Peer  Support  Groups   Examples:   •  Cancer  survivors   •  Transgenders   •  Hospice  workers  
  27. 27. Nonprofits  in  Second  Life     Promote  mutual  support  with  other  nonprofits   “We  always  share  (best)  prac=ces  at  the  Friday  mee=ngs…  but   then  there  are  conferences,  mixed  reality  events,  networking   events…  The  Tuesday  and  Thursday  dances  are  informal   networking  opportuni=es…    dancing  and  networking.”   -­‐Anika  Pastorelli,  Execu=ve  Director  of  the  Giving  Circles  Network  
  28. 28. What  are  the  advantages  of  using  a   virtual  environment  like  SL?    
  29. 29. What  are  the  advantages  of  using  a   virtual  environment  like  SL?    
  30. 30. What  are  the  advantages  of  using  a   virtual  environment  like  SL?     •  Provides  virtual  experiences  for  explaining   cause  
  31. 31. What  are  the  advantages  of  using  a   virtual  environment  like  SL?     •  Provides  virtual  experiences  for  explaining   cause   •  Allows  anonymous  support  
  32. 32. What  are  the  advantages  of  using  a   virtual  environment  like  SL?     •  Provides  virtual  experiences  for  explaining   cause   •  Allows  anonymous  support   •  Allows  access  to  homebound  par=cipants  
  33. 33. What  are  the  advantages  of  using  a   virtual  environment  like  SL?     •  Provides  virtual  experiences  for  explaining   cause   •  Allows  anonymous  support   •  Allows  access  to  homebound  par=cipants   •  Provides  space  for  pos=ng  educa=onal   materials  
  34. 34. Advantages  of  Nonprofits   Using  Second  Life     Provide  virtual  experiences  for  explaining  cause  
  35. 35. Advantages  of  Nonprofits   Using  Second  Life     Allow  anonymous  support   Examples:  Cancer  pa=ents,  domes=c  violence  vic=ms,  drug  users,  transgender  groups   "I  think  that  the  rela=ve  anonymity  provided  by  SL  made  it  feel  safer   for  me  to  a_end  the  first  few  mee=ngs.    I  am  actually  quite  a  shy   person,  and  it  would  have  been  much  harder  for  me  to  walk  into  a   room  full  of  people  in  RL  for  the  first  =me  and  tell  my  story.”    -­‐Les  Karsin   "Anonymity,  via  an  avatar  that  has…  or  doesn't  have  to  have..  a   connec=on  to  your  real  name,  can  give  you  courage.    You  can  talk   about  ‘private’  ma_er  in  SL  where  you  might  feel  there  was  a  taboo   about  talking  about  in  ‘Real  life.’”      -­‐  Dwen  Dooley    
  36. 36. Advantages  of  Nonprofits   Using  Second  Life     Allow  anonymous  support   Examples:  Cancer  pa=ents,  domes=c  violence  vic=ms,  drug  users,  transgender  groups   “I  have  no  doubt  that  the  volunteers  at  the  TRC  [Transgender  Resource   Center]  have  prevented,  whether  knowingly  or  unknowingly,  a  number  of   suicide  aDempts.”     -­‐  Melady  Preece,  a  clinical  psychologist  at  the  University  of  Bri=sh  Columbia   in  Vancouver,  Canada  
  37. 37. Advantages  of  Nonprofits   Using  Second  Life     Allow  access  to  homebound  par=cipants   An  SL  American  Cancer  Society   reports  having  members  join   from  a  hospital  room  while   undergoing  chemotherapy  and   a  housebound  man  with  an   oxygen  tank  who  was   recovering  from  lung  surgery.  
  38. 38. Advantages  of  Nonprofits   Using  Second  Life     Provides  space  for  pos=ng  educa=onal  materials   Examples:  Videos,  links  to  web  sites,  reports  
  39. 39. What  are  the  disadvantages  of     using  Second  Life?     •  Digital  divide  excludes  those  without   computer  access  or  knowledge   •  Financial  limita=ons  for  SL  add-­‐ons   •  Maintaining  SL  presence/Alloca=ng  staff   =me   •  Linden  money  conversion/explana=on   •  Ques=ons  about  real  life  impact   •  Visitor  engagement/customer  service   concerns  
  40. 40. University  of  Texas  Landing  Point  for   Project  Jason  
  41. 41. University  of  Texas  Landing  Point  for   Project  Jason  
  42. 42. American  Cancer  Society  
  43. 43. American  Cancer  Society  
  44. 44. Nonprofit  Commons  Plush  
  45. 45. Nonprofit  Commons  Plush  
  46. 46. Kiva.org  
  47. 47. Kiva.org  
  48. 48. Earlier  Reports  on  Nonprofits  in  SL            Nonprofits  and  Second  Life:   Promo=ng  Causes  Inside   Second  Life  –  For  Real-­‐World   Impact                Prepared  by  Sandra  BeJger,  MSCRP,  MALAS   Best  Prac-ces  for  Non-­‐ profits  in  Second  Life  –  Fall   2007   Prepared  by  Rik  Panganiban  

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