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Y-MVP Planning for Scale 
September 2, 2014
What is the Y-MVP 
Teen Fitness Challenge? 
Y-MVP is an innovative eight-week training program that uses game-like activit...
What is the Y-MVP 
Teen Fitness Challenge? 
Teens earn achievement badges by participating in a 90- minute in class “quest...
Y-MVP Key Program Components: 
Badge Pathway
Y-MVP Key Program Components: Badge Pathway 
QUEST Badge MISSION Badge ACHIEVEMENT Badge
Y-MVP Key Program Components: ‘Gamified’ Lessons
Y-MVP Key Program Components: Incentives 
•Incentives 
–Y-MVP T-Shirts 
–Water Bottles 
–FitDecks 
–Resistance bands 
–YMV...
Y-MVP Key Program Components: App Backend
Y-MVP Key Program Components: Professional Development
Y-MVP Key Program Components: Recruitment
IMPLEMENTATION: PHASE I 
–April – June, 2013: Pilot and evaluation 
•Two branches 
•One 8-week session 
–January – June, 2...
IMPLEMENTATION: PHASE II 
–September – December, 2014: Planning for scale 
•Evaluation feedback 
•Curriculum/Badge Pathway...
Quick Y-MVP “Tour”
Small group class: Quest of the Day
Logging-in
Choose a Playlist…
… Or choose an Activity
Log out
Go workout!
Log back in and record activities
Get recognized and rewarded!
Share accomplishments
Thank You!
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Ymvp hive planning for scale 090214

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Hive Digital Media Funded project, Y-MVP presentation on September 2014 Hive NYC community call.

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Ymvp hive planning for scale 090214

  1. 1. Y-MVP Planning for Scale September 2, 2014
  2. 2. What is the Y-MVP Teen Fitness Challenge? Y-MVP is an innovative eight-week training program that uses game-like activities to help teens (middle school and high school) become and stay physically active. The program includes an app to track workout progress, and a digital badge system that moves teens along a clear path to achieving goals and increasing levels of Moderate to Vigorous Physical activity.
  3. 3. What is the Y-MVP Teen Fitness Challenge? Teens earn achievement badges by participating in a 90- minute in class “quest” with a coach once a week for eight weeks, and completing weekly 60-minute “missions” in between classes during teen fitness hours. Teens can level up to a free Y-MVP teen membership by earning a minimum of 50% of the 8 achievement badges. The Y-MVP app is accessed via iPad kiosks in the branch. Teens log into the app using a username and a password. The Y-MVP coach will help teens create their accounts.
  4. 4. Y-MVP Key Program Components: Badge Pathway
  5. 5. Y-MVP Key Program Components: Badge Pathway QUEST Badge MISSION Badge ACHIEVEMENT Badge
  6. 6. Y-MVP Key Program Components: ‘Gamified’ Lessons
  7. 7. Y-MVP Key Program Components: Incentives •Incentives –Y-MVP T-Shirts –Water Bottles –FitDecks –Resistance bands –YMVP Medals
  8. 8. Y-MVP Key Program Components: App Backend
  9. 9. Y-MVP Key Program Components: Professional Development
  10. 10. Y-MVP Key Program Components: Recruitment
  11. 11. IMPLEMENTATION: PHASE I –April – June, 2013: Pilot and evaluation •Two branches •One 8-week session –January – June, 2014: Program launch •Six branches •Two 8-week sessions: 4-5 classes per branch –September – October, 2014: Evaluation feedback •Final formative evaluation report •Final phase of impact evaluation (“post-post” survey implementation) APP DEVELOPMENT TESTING PILOT & INITIAL EVALUATION REPORT DEVELOPMENT CURRICULUM & TRAINING APP REFINEMENT IMPLEMENTATION ROLLOUT PHASE I IMPLEMENTATION ROLLOUT PHASE 2: SCALE
  12. 12. IMPLEMENTATION: PHASE II –September – December, 2014: Planning for scale •Evaluation feedback •Curriculum/Badge Pathway/Incentives •App user experience •Backend reporting •Coach professional development training design •Tween/Teen recruitment strategies –2015: Final NYC Rollout All 22 NYC YMCA branches •Adoption of Y-MVP beyond NYC…? APP DEVELOPMENT TESTING PILOT & INITIAL EVALUATION REPORT DEVELOPMENT CURRICULUM & TRAINING APP REFINEMENT IMPLEMENTATION ROLLOUT PHASE I IMPLEMENTATION ROLLOUT PHASE 2: SCALE
  13. 13. Quick Y-MVP “Tour”
  14. 14. Small group class: Quest of the Day
  15. 15. Logging-in
  16. 16. Choose a Playlist…
  17. 17. … Or choose an Activity
  18. 18. Log out
  19. 19. Go workout!
  20. 20. Log back in and record activities
  21. 21. Get recognized and rewarded!
  22. 22. Share accomplishments
  23. 23. Thank You!

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