If we explore color perception through playful experimentation
then we can begin to realize how it may affect our physiology,
psychology and overall existence so that we gain new perspectives
about ourselves and our surroundings.
Colorium Laboratorium is a mobile gallery for color and light
It is a platform for artists, designers, scientists and students to share
their ideas and interpretations about color and light.
Participants are challenged to evaluate how color and light affect how
they interact with the world.
1. Do you conduct customer surveys or research groups to ﬁnd out what colors are most
popular and why?
2. How do you train employees to talk about color mixing? Do they get training on how light
affects pigment? If so, how do you train them?
3. To what extent does color and psychology deﬁne what colors you choose to create/
market? For example, with the economy doing poorly are you developing color palettes that
might be more uplifting, calming, neutral, etc.....?
4. Do you ever do seminars or classes with students or the public about color mixing? If not,
would you like to?(I ask this because I am interested in asking guests to do presentations/
seminars in my colorium laboratorium)
5. Do you develop different colors to be sold in different areas within the united states? If so,
what areas get what colors and why?
6. In developing new hues, do you always start with the same basic ingredients or do you start
with a color that is already created ? Do you start with a theme or concept?
7. Do you test new colors under different lighting before marketing it? IF so, what types of
light do you test under?
8. Is there a certain color wheel/color system (Itten, Munsell, Goethe, etc....) that you use as a
foundation for color mixing or does BM have one of there own?
9. Is there an effort to replicate color in nature, fabric, or food? If so, do you ever borrow the
chemical breakdown of anything to ﬁnd out what is creating that color?