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URL Shorteners, redirects and the latest dot brand launches


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A look at the latest developments in the world of dot brand domains. Enterprises who have chosen to register their brands at the top level of the domain name system. Examples, with particular focus on URL shorteners and redirects, include .google, .deloitte, .audi, .pioneer, .total

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URL Shorteners, redirects and the latest dot brand launches

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  2. 2. 2 Use Cases Dot brands are new domain name endings: now you have .microsoft, .sky and .bmw, where you once had .com, .net, .uk or .fr We're starting to see more and more of these dot brands come alive and these are a few recent examples that have caught our eye such as notable uses of URL shorteners and redirects
  3. 3. 3 Google launched in June 2017 It is a co-operative site by designers, writers, and developers at Google which aims to promote content and events that showcase Google’s innovative work Also launched in June 2017 – a micro site focused around Pride weekend in America
  4. 4. 4 Audi is a redirect to the Audi Facebook page is a redirect to the Audi Twitter page redirects to – which is Audi’s Urban Future Initiative site
  5. 5. 5 Bentley Bentley launched their first .bentley site in May 2017: Corporate site with information on the organisation, skills and training, the environment and volunteering
  6. 6. 6 MAN MAN are using a URL shortener on their social media is used as a branded redirect
  7. 7. 7 SCB launched in June 2017 It is a very simple one page site which allows customers to give feedback by clicking on the corresponding face One of the only dot brand sites to have a customer feedback function
  8. 8. 8 HSBC HSBC are using a URL shortener on their Twitter account (see image) HSBC are also using traditional redirects: redirects to which is a micro site dedicated to cycling health, fitness and tips
  9. 9. 9 SBI launched in June 2017 It is a micro site where India’s largest bank offers loans for houses
  10. 10. 10 Deloitte launched in June 2017 Website uses geo-targeting to redirect users to the relevant country specific site
  11. 11. 11 Pioneer Pioneer launched their first active .pioneer site in May 2017 is a corporate site which has information products, support, news, research and investor relations Users select their region and are redirected to the relevant country specific site
  12. 12. 12 Vanguard American investment management company Vanguard launched as their German site Interesting taxonomy as it uses the German country code ‘de’
  13. 13. 13 BNP Paribas BNP Paribas, already a very prominent dot brand, launched in May 2017 It is a highly interactive tennis site with news feeds, videos, live scores, rankings and more
  14. 14. 14 Lamborghini redirects to the relevant section on the site
  15. 15. 15 Dabur launched in June 2017 Simple single use site which contains all of Dabur social media feeds (YouTube, Twitter and Facebook) in one place
  16. 16. 16 SNCF SNCF launched their first .sncf site in May 2017 – which is a redirect to the .com site In May 2017 SNCF released a press release which outlined their intention to switch from .com to .sncf by the end of 2017
  17. 17. 17 Fage launched in June 2017 It is a corporate site with recipes, financial reports and investor news Also created in June 2017 – a micro site for designed for children
  18. 18. 18 DVAG DVAG launched in May 2017 - a financial app where you can track your assets and financial products Also launched in June 2017 which is redirect to the DVAG Facebook page
  19. 19. 19 All State redirects to the .com site The company are also using which redirects to relevant .com page
  20. 20. 20 Cuisinella French furniture company launched in June 2017 Very modern site which features a brochure and information about all products for sale
  21. 21. 21 Sky Sky are using a number of redirects: redirects to online store redirects to news site
  22. 22. 22 CRS is the first active website launched by CRS in May 2017 It is a modern and interactive corporate information site
  23. 23. 23 Total launched in May 2017 An information site which is focused on the Total ABK Academy
  24. 24. 24 Komatsu In May 2017 Komatsu migrated their main site over to Komatsu also launched mining.komatu in May 2017
  25. 25. 25 RMIT Launched first .rmit site in May 2017 with It is a student registration portal for the Hong Kong Art School
  26. 26. 26 CERN launced in June 2017 A news and information site from CERN’s Knowledge Transfer Group
  27. 27. 27 ERNI - launched in May 2017 Single use site around a the ‘The ERNI Innovation Challenge ‘ which is a competition for anyone who has an idea and can win free market testing with experts
  28. 28. 28 State Farm launched in June 2017 Single use site which allows users to connect with community members
  29. 29. 29 Contact Us Valideus Ltd 28-30 Little Russell Street LONDON WC1A 2HN UK T: +44 (0)20 7421 8274 F: +44 (0)87 0011 8187 E: Valideus USA, 1751 Pinnacle Drive Suite 600 McLean VA 22102 USA T: +1 202 549 5079 E: All information is sourced from Valideus and the Dot Brand Observatory which is the leading research and analysis resource on dot brands The Dot Brand Observatory is an essential resource for anyone involved in brand development and protection, looking for inspiration, benchmarks or insights For further information, live use case examples and detailed case studies please see