Citrix Synergy 2014 - Syn110 Transform IT with Cloud


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Citrix Synergy 2014 - Syn110 Transform IT with Cloud

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Citrix Synergy 2014 - Syn110 Transform IT with Cloud

  1. 1. Transforming the IT Landscape with Cloud Computing Krishna Subramanian VP of Product Marketing Citrix Cloud Platforms Group @cloudKrishna
  2. 2. © 2014 Citrix. Confidential.2 Tweet about this session with hashtag #SYN110 and #citrixsynergy
  3. 3. © 2014 Citrix. Confidential.3 Citrix Products & Solutions discussed – Citrix CloudPlatform – Citrix CloudPortal Business Manager – Citrix XenDesktop – Citrix XenApp – Citrix XenDesktop Cloud Provisioning with CloudPlatform Key Takeaways – How enterprises are leveraging clouds for all their applications – How Citrix has helped enterprises and SPs – How to deliver IaaS, XaaS, DaaS using cloud architectures Session Summary
  4. 4. © 2014 Citrix. Confidential.4 How Clouds are Transforming Enterprise IT Build IaaS Clouds Deliver Desktop Clouds Deliver Self-Service Cloudify Workloads with Citrix 4
  5. 5. © 2014 Citrix. Confidential.5 “I want to use my iPad, tablet, smartphone!” Consumerization “Why don’t my old apps work?” Mobility “I want to benefit from the cloud.” Cloud Services “I want to save 5% on PC management!” Datacenter Efficiency IT Leader
  6. 6. © 2014 Citrix. Confidential.6 The New Dynamic IT ElasticEfficient Scalable Flexible Cloud Economics Seasonal Capacity Grow On-demand Address multiple tenant needs
  7. 7. © 2014 Citrix. Confidential.7 Cloud Technologies Enable this IT Paradigm Shift [Source: Gartner, 2013]
  8. 8. © 2014 Citrix. Confidential.8 Strategic Goals for the Cloud: Agility, Efficiency of all apps [Source: EMA, 2014]
  9. 9. © 2014 Citrix. Confidential.9 Networking Storage Compute Data Centers Networking StorageCompute Virtualization Cloud Orchestration Private IaaS Cloud To respond, our customers are building private infrastructure clouds to improve IT service delivery
  10. 10. Build IaaS Clouds with Citrix Maximize Application Coverage for Best Efficiency
  11. 11. © 2014 Citrix. Confidential.11 Expect reliability Back-up everything HA, Fault tolerance Admin control recovery Design for failure Ephemeral resources Multi-site redundancy Self-service recovery 80-90% of current apps <20% now, but most new apps Enterprise workloads (E.g. ERP, Virtual Desktops, Apps) Cloud-native workloads (E.g. Hadoop, Webscale, DaaS) Enterprise Dilemma with the Cloud
  12. 12. © 2014 Citrix. Confidential.12 Software Defined DataCenter Silo’ed Application Architectures Scale-Up Scale-Out Cloud
  13. 13. © 2014 Citrix. Confidential.13 Citrix CloudPlatform Application-Centric Cloud Scale-Up Scale-Out
  14. 14. © 2014 Citrix. Confidential.14 Citrix Cloud Platform Products Citrix Cloud Platform Products Cloud Business Management Citrix CloudPortal Business Manager Cloud Infrastructure Orchestration Citrix CloudPlatform Server Virtualization Citrix XenServer Enterprise Tier1 Apps Cloud-Native Dev/Test Datacenter Telco/NFVDesktops & Apps Virtualized Data Center Enterprise IT Cloud NFV/Telco Cloud Public Cloud
  15. 15. © 2014 Citrix. Confidential.15 Proven product: Proven at scale Flexible: Application-centric cloud uniquely delivers every workload Scalable: Amazon style operations and scale Open: Built on Apache CloudStack, AWS-like APIs New: Hyper-V support, XenDesktop optimizations
  16. 16. © 2014 Citrix. Confidential.16 250+Large Scale Production Clouds In Deployment Production sites with over 40,000+ Servers per Region Service Providers | Telcos Web 2.0 Enterprise | Education | Government
  17. 17. © 2014 Citrix. Confidential.17 Disney Interactive A solution suitable for Disney’s media/entertainment markets Needs/Issues • Achieve faster time-to-market • Reduce infrastructure TCO • Increase datacenter operational efficiencies • Empower developers to provision new technology - safely Solution • IaaS private cloud based on Citrix CloudPlatform, powered by Apache CloudStack - Deployment exceptionally easy - Flexibility to leverage existing datacenter investments Results • Lowered TCO • Improved agility • Reduced time to market significantly • The longer their private cloud ran, the lower OpEx became Company Summary • Entertains families and Disney enthusiasts everywhere • Provides interactive entertainment across all digital media platforms: • Mobile, social and console games • Online virtual worlds •” network of websites.
  18. 18. © 2014 Citrix. Confidential.18 “” “I really like Citrix CloudPlatform/CloudStack because it does not demand to be the be-all-end-all for all my infrastructure. If I choose not to use virtualized networking, I can. If I choose not to use whatever storage is built in, I can do that too. I can leverage all my existing investments and not get cornered into an evolving market that is very difficult to keep up with.” Peter Lopez System Architect
  19. 19. © 2014 Citrix. Confidential.19 “” “Citrix customer references had the shortest provisioning times out of any others in the evaluation (2 minutes versus 30 minutes).” Lauren Nelson Analyst, Forrester Research “All of the provided customer reference environments were heavily automated, large in size, and supporting both cloud- native and traditional enterprise applications.”
  20. 20. Desktop Cloud Provisioning with Citrix
  21. 21. © 2014 Citrix. Confidential.21 XenDesktop Cloud Provisioning w/ CloudPlatform Desktop Virtualization 7.5 Application Virtualization 7.5 Hypervisor Layer Desktop Virtualization Virtualized Desktops are Moving to Clouds Enabling the Journey from Desktop Virtualization to Desktop Cloud Desktop Virtualization 7.5 Application Virtualization 7.5 Off-PremiseOn-Premise
  22. 22. © 2014 Citrix. Confidential.22 What is Citrix XenDesktop Cloud Provisioning Desktop Virtualization 7.5 Application Virtualization 7.5 Off-PremiseOn-Premise Enable Cloud DaaS-based XenDesktop/XenApp Solution - Built on the latest releases of Citrix XenDesktop/XenApp (XD/XA) v7.5 and Citrix CloudPlatform (CCP) v4.2.1.4/v4.3 - XD/XA 7.5 workloads can be natively provisioned into CCP on or off premises Key Business Benefits - On-premise: Lower upfront CAPEX, easier scaling, more efficient and OPEX-based model - Off-premise: Elastic, no infrastructure to manage Cloud-Enabled, Simplified, Enhanced Desktop & Application Delivery
  23. 23. © 2014 Citrix. Confidential.23 Cloud Provisioning of Citrix XenDesktop & XenApp Availability Zone A Flexpod 1 Flexpod 2 Flexpod n Availability Zone B Flexpod 1 Flexpod 2 Flexpod n XenDesktop Controller Windows Server Windows Desktop Apps Desktops Apps Desktops Controller MachineMachine Machine Machine Machine Director EdgeSight Studio Studio CloudPlatform powered by Apache CloudStack
  24. 24. © 2014 Citrix. Confidential.24 Increased Predictability. Improved Manageability. Enhanced Functionality Visibility into actual utilization for informed scaling and operations Simplify scaling of infrastructure on as-needed basis – pay-as-you-grow Streamline operations by separating desktop and infrastructure administration Dev/Test desktops: custom desktops for developers Manage multiple desktop availability zones for enhanced disaster recovery and high availability Maximize utilization of resources across multiple XenDesktop and XenApp deployments Simplify template management across multiple XenDesktop and XenApp deployments Maximize efficiency by leveraging storage tiers Key Benefits of XenDesktop/XenApp Cloud Provisioning
  25. 25. © 2014 Citrix. Confidential.25 Advanced Use Cases Standard Use Cases Dedicate XD/XA deployments to specific group or use case XD/XA deployments across two availability zones for higher availability Multiple XD/XA deployments on single private cloud Customer-specific use cases & deployments Key Use Cases for XenDesktop Cloud Provisioning Multi-tenant mgmt across datacenters while preserving per-tenant dedicated resources HA leveraging multiple datacenters for pooled desktops Billing and chargeback across multiple XD farms Leverage less expensive local storage for pooled desktops and get scaled-out architecture Self-Service Desktops for dev/test use cases needing custom desktop configurations Separation of desktop and infrastructure admin tasks XenDesktop Cloud Provisioning with CloudPlatform
  26. 26. © 2014 Citrix. Confidential.26 Enterprise Lighthouse Program Citrix Ready IaaS Cloud For XenDesktop XD/XA Cloud Provisioning with CloudPlatform Enablement programs for Enterprise Desktop Clouds Joint XenDesktop/XenApp & CloudPlatform Solution Enterprise Program Enablement Program Service Provider Enablement Program
  27. 27. © 2014 Citrix. Confidential.27 Leveraging public cloud infrastructure to flex and grow XenApp and XenDesktop deployments May 6, 5:00pm Ballroom B May 8, 2:30pm Ballroom B Learn More: SYN226
  28. 28. © 2014 Citrix. Confidential.28 KIVBF Saving German taxpayers millions of Euros every year Needs/Issues • Deliver individualized IT solutions from a shared cloud • Simplify delivery, improve experience, lower costs • Avoid building dedicated IT silos for different customers Solution • Citrix CloudPlatform , CloudPortal Business Manager, XenDesktop, XenApp - Standardized, multi-tenant cloud with CloudPlatform - Admins deliver services to customers with CloudPortal Business Manager - Apps, desktops and infrastructure services delivered as role based cloud services Results • Secure, AWS-like application and datacenter resource provisioning • Able to tailor service levels by audience • Faster turnaround • IT and citizen self-service • Departmental chargeback/showback Company Summary • Service Provider for German state and local government agencies • Largest public datacenter in Germany • Publically funded to provide a range of services to the taxpayers in over 560 local authorities
  29. 29. © 2014 Citrix. Confidential.29 “” “At SAP we have a range of applications running in the cloud, from SAP’s world-class Business Suite to SAP HANA. As diverse as these solutions are, CloudPlatform has the unique ability to run them all, despite their different architectures.” Ralf Lindenlaub VP Cloud Solutions Services
  30. 30. Deliver Self-Service with Citrix
  31. 31. © 2014 Citrix. Confidential.31 Business Manager Business Management: Cloud Services Provisioning workflow, chargeback, billing Aggregation and Intermediation: Catalog of cloud services Self-Service: Self-service provisioning Roadmap for 2014: Enhanced user experience, multi-public cloud support, improved reporting
  32. 32. © 2014 Citrix. Confidential.32 Self-service and business management for cloud users and admins
  33. 33. © 2014 Citrix. Confidential.33 Royal Melbourne Institute of Technology Achieves agility in provisioning IT resources with Citrix cloud solutions Needs/Issues • Needed to modernize and simplify their core network and service offerings • Wanted a cloud solution to enable self-service and provide access control • Cloud needed to integrate with Cisco and NetApp Solution • Tested and deployed Citrix CloudPlatform and CloudPortal Business Manager • Built 3 types of clouds: Student, Infrastructure and Research private clouds Results • Ability to deliver unique capabilities for student experience • Seamless management of apps across Development to Test and Production • Rapid turn-around for Research clouds • Ability to create industry collaboration clouds University Summary • In top 10 Australian universities • In top 100 universities worldwide • 5 campuses across Australia and Vietnam • Over 74,000 students
  34. 34. © 2014 Citrix. Confidential.34 Zajil International Telecom Company First telecom in Middle East to provide cloud services to its customers Needs/Issues • Wanted to become a leading provider of cloud and managed service • Goal: Be 1st telecom in area to provide latest cloud & technology services Solution • Citrix CloudPlatform and CloudPortal Business Manager - Impressed with the simple turnkey nature of the platform - Choice of virtualization platform - Self-service portal - Potential speed of time to market Results • Able to go live in 4 weeks! • Already gaining market share • First to unify many services and cloud under one platform • Expanding their footprint to other countries • Have expanded product line to include Storage-as-a-Service Company Summary • One the Middle East’s leading data telecom and Internet solutions providers • Core services include networked IT services, local and international data com • 3 datacenters
  35. 35. Cloudifying Workloads with Citrix
  36. 36. © 2014 Citrix. Confidential.36 New! Manage Citrix workloads across clouds Capture setup & configuration in repeatable blueprint. Design Deploy Deploy app workload on hypervisor, private or public clouds. Manage Auto-scale, Monitor, Auto- heal based on app-specific metrics. Patch, upgrade. Benefits: Accelerate time-to-value – quickly stand-up POCs and deployments Increase flexibility – provisions to many clouds / infrastructures Seamless transition – from POC to pre-production to production Simplified operations – automation reduces manual IT inefficiencies
  37. 37. © 2014 Citrix. Confidential.37 Use proven and mature solutions that IT can easily deploy and manage Leverage existing investments and expertise Address short and long-term use case and workload requirements Give users and IT a choice of the underlying hardware, networking and virtualization layers Start with targeted use cases to deliver quick value Successful Cloud Projects
  38. 38. © 2014 Citrix. Confidential.38 Public Cloud-lite Transformation CloudDev/Test Cloud Deter unauthorized spend Enhanced Virtualization Improve current state Deliver faster time To market Transform IT into an efficient service …and tomorrow's for a long term cloud strategy Identify Cloud Usage Scenarios…
  39. 39. © 2014 Citrix. Confidential.39 Citrix Products & Solutions discussed – Citrix CloudPlatform – Citrix CloudPortal Business Manager – Citrix XenDesktop – Citrix XenApp – Citrix XenDesktop Cloud Provisioning with CloudPlatform Key Takeaways – How enterprises are leveraging clouds for all their applications – How Citrix has helped enterprises and SPs – How to deliver IaaS, XaaS, DaaS using cloud architectures Session Summary
  40. 40. © 2014 Citrix. Confidential.40 Please Attend Additional Cloud Platform Sessions Date Time Session Title Speaker(s) Location 5/6 2:00pm SYN233 Achieving business agility with cloud computing in data-intensive, media-rich, web-scale environments (Inmobi) Inmobi: Iliyas Shirol 304C 3:00pm SYN228 What’s New in Citrix CloudPlatform Manan Shah, Ken Lee 304C 3:00pm SYN123 Software Defined Data Center – leading myths, legends and facts… Sameer Dholakia, Nexenta: Tarkan Maner Wipro: Andrey Zhulenev 304A 5:00pm SYN110 Transforming the IT Landscape with Cloud Computing Krishna Subramanian 304A 5:00pm SYN226 Leveraging public cloud infrastructure to flex and grow XenApp and XenDesktop deployments Orestes Melgarejo, Joe Vaccaro, Kedar Poduri Ballroom B 5/7 1:30pm SYN114 Field Report: SAP’s Implementation of Private Clouds in Vertical Industries (SAP) Christian Ferber, Priya Ketkar, SAP: Markus Heib 304C 2:30pm SYN231 Top 10 Reasons Why Cloud Implementations Fail Kish Yerrapragada 304C 3:30pm SYN230 Building successful clouds based on Citrix Consulting methodology Priya Ketkar, Kish Yerrapragada 304C 4:30pm SYN232 Building a Standardized Cloud Architecture and Self-Service Portal with Ease (NetApp) NetApp: David La Motta 304C 5/8 9:30am SYN227 Architecting Your Private Cloud Infrastructure for Speed & Agility with CloudPlatform Solutions (SSI) Tom Davies, Marc Trouard-Riolle SSI: Rich Wein, Sean Dennin Ballroom A 10:30am SYN111 From the Field: Autodesk’s Journey Towards Private Cloud Computing with Citrix CloudPlatform (Autodesk) Shannon Williams, Autodesk: Jason Smathers Ballroom D 11:30am SYN229 What’s New in Citrix CloudPortal Business Manager Jie Feng, Kailas Jawadekar 304C 2:30pm SYN226 Leveraging public cloud infrastructure to flex and grow XenApp and XenDesktop deployments Orestes Melgarejo, Joe Vaccaro, Kedar Poduri Ballroom B 2:30pm SYN122 Moving Australian National Research into the Cloud (Univ. of Melbourne) UoM: Nick Golovachenko 304C 3:30pm SYN263 What's New in Citrix XenServer: Graphics Performance, Scalability and More! David Cottingham, Ken Lee 304A 4:30pm SYN235 Supporting Graphical Software in a Cloud Environment (Univ. of Sao Paolo) USP: Cyrano Rizzo 304A
  41. 41. © 2014 Citrix. Confidential.41 Before You Leave…. Conference surveys are available online at starting Thursday, May 8 at 9:00 a.m. • Provide your feedback by 6:00 p.m. that day to be entered to win one of many prizes Download presentations starting Monday, May 19 from the My Event Planning tool
  42. 42. Work better. Live better.