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Nanobiomed 2011 Sabatier Mangematin Public

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Presentation at the Nanobiomed conference, Bilbao, Spain, 2011

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Nanobiomed 2011 Sabatier Mangematin Public

  1. 1. Valérie Sabatier Vincent Mangematin Grenoble Ecole de Management www.nanoeconomics.eu Nanobiotechnologies : disrupting the logic of the drug industry
  2. 2. Questions <ul><li>Can nanobiotechnologies disrupt the dominant logic of the drug industry? </li></ul><ul><li>How do companies prepare the emergence of nanobiotechnologies? </li></ul>
  3. 3. The global value chain of the drug industry Market Fondamental and applied research Preclinical studies Phase I and II Phase III Academia Biotechs Biopharmaceutical companies
  4. 4. The logic of the product Drug discovery One drug One large market
  5. 5. <ul><li>Can this dominant logic really change because of nanobiotechnologies? </li></ul>
  6. 6. <ul><li>Continuity versus rupture </li></ul>
  7. 8. The scenario of continuity <ul><li>Nanobiotechnologies are following a classic path of progress </li></ul><ul><ul><li>Nanoscale </li></ul></ul><ul><ul><li>Same competencies </li></ul></ul><ul><ul><li>Same logic </li></ul></ul><ul><ul><li>Same business </li></ul></ul>
  8. 9. Continuity: same technologies but more efficiency <ul><li>“ Researchers from Rice University's Laboratory for Nanophotonics (LANP), the radiology department at Baylor College of Medicine (BCM) and the University of Texas MD Anderson Cancer Center are preparing to test a combined approach for diagnosing and treating pancreatic cancer with a specially engineered nanoparticle ”. </li></ul>
  9. 10. Continuity: the renewal of the toolbox Industry % Technology hardware & equipment 14,54 Pharmaceuticals & biotechnology 13,02 Chemicals 10,75 Electronic & electrical equipment 8,85 Automobiles & parts 6,7 Industrial engineering 5,18 Health care equipment & services 4,8 General industrials 4,17 Software & computer services 3,41 Others 28,58
  10. 12. Scenario of rupture <ul><li>Challenging the dominant logic, associating diagnostics and therapeutics, searching for non medical/medicinal solutions </li></ul><ul><li>Trying to have a different vision of health </li></ul><ul><li>Convergence of technologies </li></ul><ul><li>A world of information </li></ul>
  11. 13. Scenario of rupture <ul><li>Main applications </li></ul><ul><li>Diabetes management </li></ul><ul><li>Blood-pressure monitors </li></ul><ul><li>Telehealth/telemonitoring </li></ul><ul><li>Heart rate monitors (HRM) </li></ul><ul><li>Digital scales </li></ul><ul><li>Pulse oximeters </li></ul><ul><li>Digital thermometers </li></ul><ul><li>Pedometers </li></ul><ul><li>Alcohol meters </li></ul>
  12. 14. Scenario of rupture
  13. 15. Apple with the Iphone <ul><li>100 fabulous Iphone applications for your health and fitness </li></ul><ul><ul><li>A way to keep health information available on your iPhone. </li></ul></ul><ul><ul><li>Wellness : These iPhone applications will help promote your general wellness and health. </li></ul></ul>
  14. 16. The beginning
  15. 17. Emerging ways to do business <ul><li>Creating a new way to access clients, </li></ul><ul><li>Creating value for customers from general purpose technologies </li></ul><ul><li>Developing simultaneously new technologies and new business models. </li></ul>General Electric, Siemens, IBM, HP, Apple, Google, Bouygues, etc.
  16. 18. The logic of the service Drug discovery 4 P Medecine (rupture) Predictive Personalized Preventive Participatory New markets One drug One large market
  17. 19. How can the rupture happen? Technological innovations with new value propositions The entry of large diversifying companies from other industries A new value chain New types of networks
  18. 20. Conclusion <ul><li>Technological innovation is not everything. </li></ul><ul><li>Nanobiotechnologies can lead to the rupture of the dominant logic in some cases. </li></ul><ul><li>The scenario of the rupture also questions the regulation, and the global approach of healthcare. </li></ul>
  19. 21. Thank you for your attention <ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>More information at www.nanoeconomics.eu </li></ul></ul>

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