Facebook
just
caught
up,
with
200m
users

There
were
over
31
Billion
searches
on
Google
last
month

In
2006,
this
number
was
2.7
billion


The
number
of
internet
devices
in


       1984
was
1,000

The
number
of
internet
devices
in


      1992
was
1,000,000

The
number
of
internet
devices
in


    2008
was
1,000,000,000

• 1
person
buys
a
device
to
access
the
Internet

• 2
blogs
are
started


• 3
YouTube
videos
are
posted

• 4
people
sign
up...
•  1
out
of
8
couples
married
last
year
in
the
U.S.
met
online

•  A
recent
study
showed
that
49%
of
American
use
search

...
People are not listening like they used to…




    interrupOve
markeOng
has
seen
its
day

Facebook:




   –  85%
growth
in
2008

   –  68
million
unique
visitors
every
month

   –  Almost
1
billion
photos
upload...
LinkedIn:




   – 31
million
users,
11
million
unique/month

Flikr:



   – 3
billion
photos
uploaded

YouTube:


   – 10...
•  Brands

•  Customers

•  Employees

•  Stakeholders

•  PEOPLE

The Big Question:
Why
does
Social
Media
work?


The Big Question:
Why
does
Social
Media
work?


The Big Question:
Why
does
Social
Media
work?


•  You
don’t
feel
like
you’re
being
‘marketed
to’

•  People
trust
people,...
A
“microblogging”
social

network


Over
5
million
users


Updates
(or
“Tweets”)
are

140
character
messages


Based
on
th...
Going
to
see
@jameshuSo
speak
about
using
Social
media
for

business
at
Old
Venice
in
East
Memphis

Desktop
    Mobile
       Online

 tools
     Tools
       Services


     Keyword
      TwiSer

     Searches
   Director...
Over
31
million
users


ALL
business


Useful
for
prospecOng
&

profiling.

A
liSle

homework
goes
a
long

way

QuesOons
&
                  Recommend‐
                Groups

 Answers
                       aOons



      IntroducOon...
•  Use
your
network
to
connect
with
those
you

   want
to
do
business
with

•  Use
groups
to
find
those
people,
then
you
ca...
•  If
you’re
good
at
what
you
do,
then
you
should

   be
able
to
write
about
it

•  The
tools
are
free
and
easy
to
use

• ...
Comment
on
other
blogs



Show
your
experOse


Every
comment
you
leave

is
a
link
back
to
you

Post
any
PowerPoint

presentaOon


Showcase
your
experOse


From
SlideShare
you
can:


post
to
a
blog,
send
links

via
Twi...
200
million
Users


Not
just
kids;
age
55

women
are
the
fastest


growing
segment


Take
advantage
of:




Your
individua...
Social
Media
is
Nme‐consuming
so
maximize
your
efforts!



Get
the
most
out
of
any
thing
you
produce
by
circulaOng
it

thro...
Don’t
be
self‐serving.

You
get
out
what
you
put
in.


Don’t
come
on
too
strong‐
people
sense
that
‘salesy’
pitch

or
tone...
If
you
would
like
to
know
more,
just
fill
out

the
info
form!


           You
can
follow
me
on
TwiSer:
@jameshuSo

       ...
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
Young Advisors Team: Social Media And How To Use It For Business
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Young Advisors Team: Social Media And How To Use It For Business

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Presentation for the Young Advisors Team on Social and how to use it for business.

Published in: Technology, News & Politics

Young Advisors Team: Social Media And How To Use It For Business

  1. 1. Facebook
just
caught
up,
with
200m
users

  2. 2. There
were
over
31
Billion
searches
on
Google
last
month

  3. 3. In
2006,
this
number
was
2.7
billion


  4. 4. The
number
of
internet
devices
in

 1984
was
1,000

  5. 5. The
number
of
internet
devices
in

 1992
was
1,000,000

  6. 6. The
number
of
internet
devices
in

 2008
was
1,000,000,000

  7. 7. • 1
person
buys
a
device
to
access
the
Internet
 • 2
blogs
are
started

 • 3
YouTube
videos
are
posted
 • 4
people
sign
up
for
FaceBook
 • 500
words
are
added
to
Wikipedia

  8. 8. •  1
out
of
8
couples
married
last
year
in
the
U.S.
met
online
 •  A
recent
study
showed
that
49%
of
American
use
search
 engines
in
a
typical
day
 •  Internet
has
surpassed
all
other
media
except
television
as
 the
outlet
for
news


  9. 9. People are not listening like they used to… interrupOve
markeOng
has
seen
its
day

  10. 10. Facebook:



 –  85%
growth
in
2008
 –  68
million
unique
visitors
every
month
 –  Almost
1
billion
photos
uploaded
monthly
 Twi:er:


 –  752%
growth
in
2008
 –  5
million
unique
visitors
every
month
 Blogs:

 –  184
million
new
blogs
in
2008
 –  77%
of
web
users
read
them
 –  1
million
posts
wriSen
daily

  11. 11. LinkedIn:



 – 31
million
users,
11
million
unique/month
 Flikr:


 – 3
billion
photos
uploaded
 YouTube:

 – 100
million
videos
viewed
daily

 Wikipedia:

 – 59
million
monthly
users

  12. 12. •  Brands
 •  Customers
 •  Employees
 •  Stakeholders
 •  PEOPLE

  13. 13. The Big Question: Why
does
Social
Media
work?


  14. 14. The Big Question: Why
does
Social
Media
work?


  15. 15. The Big Question: Why
does
Social
Media
work?

 •  You
don’t
feel
like
you’re
being
‘marketed
to’
 •  People
trust
people,
not
brands
 •  Anonymity
=
Credibility
 •  PercepOon
is
everything

  16. 16. A
“microblogging”
social
 network
 Over
5
million
users
 Updates
(or
“Tweets”)
are
 140
character
messages
 Based
on
the
SMS
placorm

  17. 17. Going
to
see
@jameshuSo
speak
about
using
Social
media
for
 business
at
Old
Venice
in
East
Memphis

  18. 18. Desktop
 Mobile
 Online
 tools
 Tools
 Services
 Keyword
 TwiSer
 Searches
 Directories

  19. 19. Over
31
million
users
 ALL
business
 Useful
for
prospecOng
&
 profiling.

A
liSle
 homework
goes
a
long
 way

  20. 20. QuesOons
&
 Recommend‐ Groups
 Answers
 aOons
 IntroducOons
 Job
PosOngs

  21. 21. •  Use
your
network
to
connect
with
those
you
 want
to
do
business
with
 •  Use
groups
to
find
those
people,
then
you
can
 ‘invite’
them
since
you’re
in
the
same
group
 •  More
contacts
means
that
you
have
access
 through
YOUR
contacts
to
all
of
THEIR
people

  22. 22. •  If
you’re
good
at
what
you
do,
then
you
should
 be
able
to
write
about
it
 •  The
tools
are
free
and
easy
to
use
 •  Compliance
issues?

  23. 23. Comment
on
other
blogs

 Show
your
experOse
 Every
comment
you
leave
 is
a
link
back
to
you

  24. 24. Post
any
PowerPoint
 presentaOon
 Showcase
your
experOse
 From
SlideShare
you
can:

 post
to
a
blog,
send
links
 via
TwiSer,
display
on
 LinkedIn
profile,
get
 comments,
etc

  25. 25. 200
million
Users
 Not
just
kids;
age
55
 women
are
the
fastest

 growing
segment
 Take
advantage
of:



 Your
individual
profile
 Brand
profile
pages
 “Fan”
Pages
promote
business
or
a
cause
 Micro‐Targeted
AdverNsements

  26. 26. Social
Media
is
Nme‐consuming
so
maximize
your
efforts!

 Get
the
most
out
of
any
thing
you
produce
by
circulaOng
it
 through
all
your
social
media
channels
to
get
the
most
 aSenOon.



  27. 27. Don’t
be
self‐serving.

You
get
out
what
you
put
in.
 Don’t
come
on
too
strong‐
people
sense
that
‘salesy’
pitch
 or
tone,
even
in
a
140
characters!

This
will
do
more
harm
 than
good.
 The
tools
are
free,
the
only
investment

 is
your
Ome.

Try
it
out,
measure
the
 results
and
see
what
works
best
for
you

  28. 28. If
you
would
like
to
know
more,
just
fill
out
 the
info
form!
 You
can
follow
me
on
TwiSer:
@jameshuSo
 Check
out
the
blog:
www.ValeoBlog.com


×