Weaving The Social Web

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Workshop for the Sales & Marketing Society of the Mid-South on August 5, 2009:
"Weaving the Social Web: How to Maximize Your Time Spent on Blogs, Facebook, Twitter, LinkedIn, and More"

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  • That is one of the things that you have to be aware of- you don't want to end up getting in a 'posting loop'!
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  • Hi James,
    Nice presentation. I'm curious. Does connecting Ping back to Twitter push the same information twice to Twitter? So if I blog post, it hits TwitterFeed which sends to Ping and Twitter at same time. Will Ping turn around and send to Twitter again? Thanks!
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Weaving The Social Web

  1. 1. The
Sales
&
Marke-ng
Society
welcomes

 you
to
our
workshop
series!
 For
more
informa-on
about
the
SMS,
see
the
info
 in
your
handout
or
see
one
of
the
presenters
a?er
 the
workshop.


We
would
love
to
have
you
join
us
 at
our
next
luncheon
on
August
19th!

  2. 2. A
workshop
from:

 The
Sales
&
Marke-ng
Society
 
of
the
Mid‐South
 Presented
by:

 James
HuKo,
Valeo
Design
&
Marke-ng
 Joe
Spake,
Web
2.0
Real
Estate
Agent

  3. 3. •  Grew
almost
25%
in
the
last
3
months
 •  5
billion
minutes
a
day
 •  Every
3
seconds,
4
people
sign
up

  4. 4. •  2008:

752%
growth*
 •  As
of
March
2009:

1382%
growth*
 *According
to
Nielsen
Online


  5. 5. •  2008:

184
million
new
blogs
 •  72%
of
web
users
globally
are
reading
them*
 •  A
new
blog
is
born
every
2
seconds
 *According
to
Universal
McCann

  6. 6. 1.  Addic-ve
 2.  Time
consuming

 3.  Unforgiving

  7. 7. •  Focus
on
the
individuals

 •  Be
sincere
 •  Its
not
all
about
you

 •  Don’t
try
to
control
it
 •  Everyone’s
a
peer

  8. 8. “Content
as
Marke-ng”
 2
choices:


 Produce
or
Share

  9. 9. •  Your
Blog
 •  TwiKer
 •  TwiKerfeed
 •  Ping.fm
 •  RSS
 •  Delicious
 •  Bookmarklets

  10. 10. •  Your
hub.

Start
conversa-ons
 •  Don’t
have
a
Blog?

Skip
to...


  11. 11. •  Your
pos-ng
catalyst
 •  TwiKer’s
value
+
the
value
of
TwiKer’s
tools

  12. 12. •  Takes
any
RSS
feed
and
automa-cally
posts
to
 TwiKer
 •  Step
1:

Your
blog
to
TwiKer
 •  Step
2:

Other
content
to
TwiKer
 •  Step
3:

Your
blog
and
other
Content
to…

  13. 13. •  Social
network
aggregator
 •  What’s
the
mean?


 –  Update
all
your
social
networks
at
once
 •  Take
a
single
post
or
RSS
feed
and
send
it
to
 any
or
all
your
social
networks
at
once


  14. 14. •  Really
Simple
Syndica-on
 •  Anywhere
you
see
this
icon,
a
feed
is
available

  15. 15. •  Bookmarking
with
commentary
 •  Provides
RSS
feed
for
your
bookmarks
 •  Great
for
topic
items:
Business
news,
 commentary,
etc.
 •  Easily
cut
and
paste
for
newsleKer
 •  Tag
(add
keywords)
to
stories

  16. 16. •  Easy
to
navigate
–
J
moves
forward,
K
moves

 back
 •  Bulk
“mark
as
read”
 •  Sharing
without
opening
target
post
 •  Like,
star,
tag,
email
and
share
from
post
 summary
 •  Browse
hundreds
of
ar-cles
in
minutes

  17. 17. Thanks
for
joining
us!

 For
more
informa-on
about
the
SMS,

 look
in
your
handout
or
see
one
of
the
 presenters
a?er
the
workshop.



 We
would
love
to
have
you
join
us
at
our
next
 luncheon
on
August
19th!


×