Twi$er
101


Consumers
are
not
listening
any
more…





  interruptive
marketing
has
seen
its
day

everyone
       

#1

#2

We l c o m e 
 t o 
 t h e 
 P a r t y 

   Everyone
likes
a
party,
right?

•  27.3
million
tweets
per
day

•  10
Billion
Tweets/year

•  Twitter
is
expected
to
be
the
Hirst
web

   service
to
amass...
•  Microblog


•  Established
in
2006
as
a
side
project
at
a

   podcasting
company
in
CA

1.  Accounts
are
free


2.  People
are
talking

    Customers,
Competitors,
Potential
Prospects,

    Stakeholders,
the
Wo...
a
word
of
warning   

•    Customer
Service


•    Reputation
Management

•    Product
Promotion
&
Sales

•    Event
Promotion


•    Crisis
Man...
•  Twitter
can
be
monitored
in
real‐time

•  Instantly
reach
out
to
someone
who
needs
help


•  Build
loyalty
with
your
cu...
Comcast

multiple
users
on
Twitter

that
allows
them
to
take

customer
service
request

24/7

If
you
don’t
tell
your
story,
someone
else
will


  •  Participate

  •  Respond

  •  Promote

  •  Be
Human

Domino’s
Pizza

utilized
Twitter
for

reputation

management
after

damaging
YouTube

video

Chevrolet

connect
with

customers,
Hight

misconceptions,
and

convince
people
to

give
their
vehicle
a

test
drive

•  Announce
Events
&
Push
Out
Up­To­Date

   Info.
(registration,
speakers,
topics)

•  Tweet
Your
Events
Live!

  –  Tell...
•  Airlines

•  Food

•  Consumer

•  Business

•  Social
media
allows

    •  Monitor

    •  Respond

    •  Real
time

TechSmith:Camtasia

Listens
for
any

mentions
of
their

product,
and
asks
for

feedback
&
suggestions

•  Get
a
unique
background

•  Use
a
real
picture
of
yourself

  –  Timeless,
classic

  –  Don’t
change
it

•  Write
a
co...
•  People
who
follow
you
to
see
the
updates

   (tweets)
that
you
post
are
your
followers

•  You
follow
other
people
to
s...
•  Who
to
follow?

  –  Bloggers
you
read

  –  Leaders
in
your
Hield

  –  Competitors

  –  Customers

  –  By
title


•...
•  Post


•  Listen

•  Engage


•  Track

@

DM

#

RT


Others:
FF,
TY,
…

•  Ask
Questions

•  Post
news
(links),
facts,
events,

   comments,
etc

•  Share
experiences
and
opinions

•    Relevance


•    Timing

•    Have
a
strategy
with
what/when
you
post

•    Linking
&
Credibility

•    Etiquette


•...
How
would
you
present
yourself
to

me
if
we
met
at
a
Christmas
party?


TOMORROW!


 Twi$er
102:

      L
–Listen

      E‐
Engage

       T‐
Track

         RSS

Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
Twitter 101
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Twitter 101

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Twitter 101 is the first in a week-long series of crash courses that we developed to help businesses get up to speed... FAST.

Social media is changing quick, so if you don't jump in soon and understand if there is opportunity for your organization- you may miss out!

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Twitter 101

  1. 1. Twi$er
101


  2. 2. Consumers
are
not
listening
any
more…
 interruptive
marketing
has
seen
its
day

  3. 3. everyone 

  4. 4. #1

  5. 5. #2

  6. 6. We l c o m e 
 t o 
 t h e 
 P a r t y 
 Everyone
likes
a
party,
right?

  7. 7. •  27.3
million
tweets
per
day
 •  10
Billion
Tweets/year
 •  Twitter
is
expected
to
be
the
Hirst
web
 service
to
amass
1
Billion
users
‐
by
2013
 •  As
of
March
2009,
grown
1382%
 •  Caveat:
more
than
50%
of
new
users
who
 sign
up
will
be
off
the
service
in
2
months

  8. 8. •  Microblog
 •  Established
in
2006
as
a
side
project
at
a
 podcasting
company
in
CA

  9. 9. 1.  Accounts
are
free
 2.  People
are
talking
 Customers,
Competitors,
Potential
Prospects,
 Stakeholders,
the
World

 3.  Why
not?

Twitter
is
like…

  10. 10. a
word
of
warning 

  11. 11. •  Customer
Service

 •  Reputation
Management
 •  Product
Promotion
&
Sales
 •  Event
Promotion

 •  Crisis
Management
 •  Research

  12. 12. •  Twitter
can
be
monitored
in
real‐time
 •  Instantly
reach
out
to
someone
who
needs
help

 •  Build
loyalty
with
your
customers
by
listening
 where
and
when
they
are
talking

  13. 13. Comcast
 multiple
users
on
Twitter
 that
allows
them
to
take
 customer
service
request
 24/7

  14. 14. If
you
don’t
tell
your
story,
someone
else
will
 •  Participate
 •  Respond
 •  Promote
 •  Be
Human

  15. 15. Domino’s
Pizza
 utilized
Twitter
for
 reputation
 management
after
 damaging
YouTube
 video

  16. 16. Chevrolet
 connect
with
 customers,
Hight
 misconceptions,
and
 convince
people
to
 give
their
vehicle
a
 test
drive

  17. 17. •  Announce
Events
&
Push
Out
Up­To­Date
 Info.
(registration,
speakers,
topics)
 •  Tweet
Your
Events
Live!
 –  Tell
followers
to
follow
tweets
before
&
during
event
 –  Utilize
a
hashtag:
#
 –  Share
tips
and
quotes
as
you
hear
them

 •  START
&
HOST
the
conversation

  18. 18. •  Airlines
 •  Food
 •  Consumer
 •  Business
 •  Social
media
allows
 •  Monitor
 •  Respond
 •  Real
time

  19. 19. TechSmith:Camtasia
 Listens
for
any
 mentions
of
their
 product,
and
asks
for
 feedback
&
suggestions

  20. 20. •  Get
a
unique
background
 •  Use
a
real
picture
of
yourself
 –  Timeless,
classic
 –  Don’t
change
it
 •  Write
a
compelling
bio
 –  160
characters
or
less
 •  Serious
vs.
Fun,
Business
vs.
Personal


  21. 21. •  People
who
follow
you
to
see
the
updates
 (tweets)
that
you
post
are
your
followers
 •  You
follow
other
people
to
see
their
posts.

 These
are
the
people
that
you’re
following
 

So…
 
 

 
 
How
do
I
get
followers?

  22. 22. •  Who
to
follow?
 –  Bloggers
you
read
 –  Leaders
in
your
Hield
 –  Competitors
 –  Customers
 –  By
title
 •  Where
to
them?
 –  Directories:
Twollow,
WeFollow,
Twellow
 –  Services
like
MrTweet,
TweepSearch

  23. 23. •  Post

 •  Listen
 •  Engage

 •  Track

  24. 24. @
 DM
 #
 RT
 Others:
FF,
TY,
…

  25. 25. •  Ask
Questions
 •  Post
news
(links),
facts,
events,
 comments,
etc
 •  Share
experiences
and
opinions

  26. 26. •  Relevance

 •  Timing
 •  Have
a
strategy
with
what/when
you
post
 •  Linking
&
Credibility
 •  Etiquette

 •  People
are
skimming!

Use
Keywords,
write
 a
compelling
headline

  27. 27. How
would
you
present
yourself
to
 me
if
we
met
at
a
Christmas
party?


  28. 28. TOMORROW!
 Twi$er
102:
  L
–Listen
  E‐
Engage
  T‐
Track
  RSS


×