Linked in prospecting, may 2014

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Presentation for Commercial Advisors in Memphis, TN on May 13, 2014.

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Linked in prospecting, may 2014

  1. 1. Prospecting with May 2014 Edition ! ! ! ! ! ! ! ! ! ! @JamesHutto with @ValeoMarketing
  2. 2. Table of ContentsA QUICK LOOK INTO THE PRESENTATION GOBACK OR CHOOSE A CHAPTER Intro Agenda Step 1: Be Awesome (with your profile) Step 3: Connect (rinse & repeat) Step 4: Be a pro Step 2: Learn how to look
  3. 3. 300M members May, 2014
  4. 4. 100M in the U.S. May, 2014
  5. 5. 2New Members Every Second May, 2014
  6. 6. We all need LEVERAGE
  7. 7. BeAwesome (with your profile) Step 1 Learnhow to look Step 2 + OUR AGENDA. Connect (rinse, repeat) Step 3 + Be a pro Step 4 +
  8. 8. BE AWESOME. (with your profile) Creating a great personal brand is no different than any other kind of marketing. ! It’s just telling a good story.
  9. 9. BE AWESOME. (with your profile) • Photo is key! • 1st person profile ! • Work History! • Education ! • Recommendations!
  10. 10. BE AWESOME. (with your profile)
  11. 11. BE AWESOME. (with your profile)
  12. 12. ONE GREAT BENEFIT.
  13. 13. Social Proof is crucial
  14. 14. Know what works even better? Give to get.
  15. 15. Get a Strong Company Presence (passes baton to marketing)
  16. 16. BeAwesome (with your profile) Step 1 Learnhow to look Step 2 + OUR AGENDA.
  17. 17. LEARN TO LOOK.
  18. 18. This is where knowing your targets! pays off
  19. 19. BeAwesome (with your profile) Step 1 Learnhow to look Step 2 + OUR AGENDA. Connect (rinse, repeat) Step 3 +
  20. 20. CONNECT.Use Groups to connect with prospects and partners • Join up to 50 • Connect with members • Message other members
  21. 21. CONNECT.Use Groups to connect with prospects and partners Here again: the challenge is to know your prospects. ! What groups are they in?
  22. 22. BeAwesome (with your profile) Step 1 Learnhow to look Step 2 + OUR AGENDA. Connect (rinse, repeat) Step 3 + Be a pro Step 4 +
  23. 23. BE A PRO.Use templates to copy/paste  Use Evernote to store templates that you can copy and paste from to save time! ! This let’s you iterate on them over time, and I have different messages for different audiences. ! ! Remember: LEVERAGE!
  24. 24. BE A PRO.Use LinkedIn to find an email addresses, then email directly 3 reasons why I sometimes prefer this: ! ! 1) LinkedIn requests are easy to ignore! ! 2) If you send too many invites, your account can get put on probation ! ! 3) LinkedIn messages can’t be tracked (unless you’re on Pro)
  25. 25. How’s it work? Here’s my secret sauce: GMAIL ! +RAPPORTIVE (plugin for Gmail)! +YESWARE! (plugin for Gmail)!! ! ! ! ! ! ! = Trackable Emails and the ability to find an email address for almost anyone
  26. 26. See exactly how it’s done here:! https://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/
  27. 27. GMAIL Plugins can give you some high- powered functionality:! ! Reminders that put an email back in your inbox if someone fails to respond. ! ! A tracking report that shows you every time they open your email.! ! Remember: LEVERAGE!
  28. 28. Forget about wondering if its time to follow up, or whether they’ve read your message. ! Know everything instead.
  29. 29. BE A PRO.Manage Your email preferences (for your own sanity) 
  30. 30. BE A PRO.Manage Your email preferences (for your own sanity) 
  31. 31. BE A PRO.Manage Your email preferences (for your own sanity) 
  32. 32. Table of ContentsA QUICK LOOK INTO THE PRESENTATION GOBACK OR CHOOSE A CHAPTER Intro Agenda Step 1: Be Awesome (with your profile) Step 3: Connect (rinse & repeat) Step 4: Be a pro Step 2: Learn how to look

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