12 Facebook Power Tips

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This is the slideshow from the July 1, 2009 workshop that the Sales & Marketing Society held at Emerge Memphis. Hosted by Joe Spake and James Hutto

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12 Facebook Power Tips

  1. 1. 12




















Tips
to
Give
You

 an
Edge

 on
the
Compe77on
 link
 But
first,
a
li>le
background
on

 Social
Media…
 ©
Spake
Communica7ons

  2. 2. Social
Media

 If
Facebook
were
a
country…
 It
would
be
the
5th
largest
in
the
world

  3. 3. The
Role
of
Marketers

  4. 4. The
Role
of
Marketers

  5. 5. From
the
Urban
Dic7onary

  6. 6. 5
Pillars
of
Social
Media
 1.  Declara7on
of
Iden7ty
 ©
2009
Spake
Communica7ons















 All
Rights
Reserved

  7. 7. 5
Pillars
of
Social
Media
 1.  Declara7on
of
Iden7ty
 2.  Iden7ty
through
Associa7on
 ©
2009
Spake
Communica7ons















 All
Rights
Reserved

  8. 8. 5
Pillars
of
Social
Media
 1.  Declara7on
of
Iden7ty
 2.  Iden7ty
through
Associa7on
 3.  User‐ini7ated
Conversa7on
 ©
2009
Spake
Communica7ons















 All
Rights
Reserved

  9. 9. 5
Pillars
of
Social
Media
 1.  Declara7on
of
Iden7ty
 2.  Iden7ty
through
Associa7on
 3.  User‐ini7ated
Conversa7on
 4.  Provider‐ini7ated
Conversa7on
 ©
2009
Spake
Communica7ons















 All
Rights
Reserved

  10. 10. 5
Pillars
of
Social
Media
 1.  Declara7on
of
Iden7ty
 2.  Iden7ty
through
Associa7on
 3.  User‐ini7ated
Conversa7on
 4.  Provider‐ini7ated
Conversa7on
 5.  In‐Person
Interac7on
 ©
2009
Spake
Communica7ons















 All
Rights
Reserved

  11. 11. Interes7ng
Facebook
Stats
 •  More
than
200
million
ac7ve
users
 •  Over
100
million
users
log
on
to
FB
at
least
once
a
day
 •  Fastest
growing
demo:

35
years
and
older
 •  More
than
4
billion
minutes
spent
on
FB
daily
 •  More
than
6
million
users
become
fans
of
Pages
daily

 •  More
than
850
million
photos
uploaded
monthly
 •  More
than
10
million
videos
uploaded

  12. 12. Tip
#1
–
Transparency,
But
to
a
Degree
 (Guarding
your
online
reputa7on)
 NO:
 • Red
Cup
Pictures
 • Profanity
 • Obscene
or
Inappropriate
Material
 • Aggressive,
Hyper‐Cri@cal,
Snarky
Comments
etc.,
 etc.,
etc.
 • Use
No@fica@ons
(in
seHngs)
Google
Alerts
 • BE
NICE!!!
 ©
Spake
Communica7ons

  13. 13. Tip
#2
‐
Put
Some
Thought
Into

 Your
Status
Updates
(Import?)
 Put
some
thought
 into
your
updates.
 Be
imagina7ve.

 Keep
“connec7ng”
 in
mind.
 Talk
about
the
 mundane
if
it
helps
 make
a
connec7on!
 Be
real
 ©
Spake
Communica7ons

  14. 14. Tip
#3
–
Target
your
Demographic
 • What
kind
of
clients
do
you
work
with?
 • What
kind
of
clients
do
you
want
to
work
with?
 • Who
are
your
real‐life
friends?
 • What
do
you
have
in
common?
 • How
are
you
connected?
 • What
are
you
really
all
about?
 Ask:

How
can
I
engage?
 ©
Spake
Communica7ons

  15. 15. Tip
#4
–
Add
Something
Interes7ng
and
 Unusual
Now
and
then
 ©
Spake
Communica7ons

  16. 16. Tip
#5
–
Birthday
Gree7ngs
 Click
your
friend’s
name
and
send
a
birthday
gree7ng,
 link,
pic,
video,
etc….
 ©
Spake
Communica7ons

  17. 17. Tip
#6
–
The
Power
of
Friends
Lists
 ©
Spake
Communica7ons

  18. 18. Tip
#6
–
The
Power
of
Friends
Lists
 ©
Spake
Communica7ons

  19. 19. Tip
#6
–
The
Power
of
Friends
Lists
 ©
Spake
Communica7ons

  20. 20. Tip
#7
–
Hide!!!!
 ©
Spake
Communica7ons

  21. 21. Tip
#7
–
Hide!!!!

  22. 22. Tip
#8
–
Don’t
Use
Your
Profile
to
Adver7se
 (unless
you
are
an
avowed
spammer)
 • Many
in
the
community
consider
overt
 adver7sing
offensive.
 • It
is
interrup7on
Marke7ng,
not
permission
 Marke7ng
 • It
will
get
you
hidden
or
deleted
by
friends
 Why
not
seek
a
buy‐in
from
your
customers
 and
poten7al
customers………..
 ©
Spake
Communica7ons

  23. 23. Tip
#9
–
Get
some
Fans
–
Start
a
Page
 ©
Spake
Communica7ons

  24. 24. Tip
#9
–
Get
some
Fans
–
Start
a
Page
 Why
not
seek
a
buy‐in
from
your
 customers
and
poten7al
customers?
 • Show
them
your
exper7se
 • Give
something
away
 • Share
industry
informa7on
 • Market
your
business
 • Adver7se
 ©
Spake
Communica7ons

  25. 25. Tip
#9
–
Get
some
Fans
–
Start
a
Page
 Benefits
 • Only
opt‐in
members
–
They
Like
You!
 • Don’t
have
to
be
friends
 • Easy
blast
messages
 • Promote,
adver7se,
inform,
get
more
fans.




 





Repeat.
 ©
Spake
Communica7ons

  26. 26. Tip
#10
–
Share
Photos
 FaceBook
is
the
largest
photo
 sharing
plakorm
in
the
world.
 • Post
Pictures
to
others’
walls
 • Post
pictures
to
groups
 • Post
to
your
own
wall.
 • Tag
photos
 • Upload

Mobile
Photos
 ©
Spake
Communica7ons

  27. 27. Tip
#10
–
Share
Photos
 It’s
not
called
FACEbook
for
nothing!
 ©
Spake
Communica7ons

  28. 28. Tip
#11
–
Events
 Keep
up
with
what’s
going
on………..
 ©
Spake
Communica7ons

  29. 29. Tip
#11
–
Events
 …………..or
Create
your
own
event
 ©
Spake
Communica7ons

  30. 30. Tip
#12
–
Promote
your
FaceBook
Presence
 Get
a
custom
URL
 Promote
in:
 
Email
Signature
 Business
Cards
 Website
 Everywhere
else
you
share
your
contact
informa;on
 NEW!!
Vanity
URLS
now
available
at


 h>p://facebook.com/username
 ©
Spake
Communica7ons

  31. 31. 12
FaceBook
Tips
to
Give
You
an
Edge

 on
the
Compe77on
 Joe
Spake
 901
274‐1847



Joespake@gmail.com
 FaceBook:
 h>p://facebook.com/joespake
 h>p://facebook.com/memphis
 realestate
 ©
Spake
Communica7ons


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