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Growth hacking 
for e-commerce websites
1. Media: platita, proprie sau castigata 
2. Instalarea de obiceiuri comportamentale 
3. Propagarea prin recomandari 
4. C...
1. Media: platita, proprie sau castigata
Won, earn and paid media
Case study: FB - Quiz: cat 
de bun sofer esti?
Rezultate: 200k fani in 5 zile si ROI de 16450%
Ai (prea mult) timp liber?
Vrei sa pleci in Grecia?
Esti femeie si e dimineata?
Vrei sa ai succes in e-commerce?
3. Propagarea prin recomandari
Program recomandari 
Bonobos 
Crestere de la 
1,6M USD revenue 
la 4M USD intr-un an. 
NPS Bonobos: 78 
NPS Apple: 77
It takes 2 to tango: 
Trafic & Conversii
Metodologia 
actuala
Metodologia 
Smart
Venituri mai mari cu 42,68% pe un segment de trafic - dupa ce au folosit personalizarea prin 
Marketizator pentru a recupe...
Ce poti face pentru a creste rata de conversie? 
1. Constructie de brand 
2. Atragere de trafic relevant - de preferat own...
Tools 
- Heatmaps - Mouseflow 
- AB testing tools - Marketizator, Adobe Test & Target 
- Web Personalization engines - Mar...
Good luck!
Multumesc! 
@valentinradu 
Valentin@marketizator.com 
0755.095.095
Growth hacking for ecommerce websites - GPEC 2014 - Valentin Radu
Growth hacking for ecommerce websites - GPEC 2014 - Valentin Radu
Growth hacking for ecommerce websites - GPEC 2014 - Valentin Radu
Growth hacking for ecommerce websites - GPEC 2014 - Valentin Radu
Growth hacking for ecommerce websites - GPEC 2014 - Valentin Radu
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Growth hacking for ecommerce websites - GPEC 2014 - Valentin Radu

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Growth Hacking for ecommerce websites - prezentarea facuta la Gpec 2014 de Valentin Radu

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Growth hacking for ecommerce websites - GPEC 2014 - Valentin Radu

  1. 1. Growth hacking for e-commerce websites
  2. 2. 1. Media: platita, proprie sau castigata 2. Instalarea de obiceiuri comportamentale 3. Propagarea prin recomandari 4. Cresterea ratei de conversie
  3. 3. 1. Media: platita, proprie sau castigata
  4. 4. Won, earn and paid media
  5. 5. Case study: FB - Quiz: cat de bun sofer esti?
  6. 6. Rezultate: 200k fani in 5 zile si ROI de 16450%
  7. 7. Ai (prea mult) timp liber?
  8. 8. Vrei sa pleci in Grecia?
  9. 9. Esti femeie si e dimineata?
  10. 10. Vrei sa ai succes in e-commerce?
  11. 11. 3. Propagarea prin recomandari
  12. 12. Program recomandari Bonobos Crestere de la 1,6M USD revenue la 4M USD intr-un an. NPS Bonobos: 78 NPS Apple: 77
  13. 13. It takes 2 to tango: Trafic & Conversii
  14. 14. Metodologia actuala
  15. 15. Metodologia Smart
  16. 16. Venituri mai mari cu 42,68% pe un segment de trafic - dupa ce au folosit personalizarea prin Marketizator pentru a recupera vizitatorii care intentionau sa iasa de pe site fara a cumpara.
  17. 17. Ce poti face pentru a creste rata de conversie? 1. Constructie de brand 2. Atragere de trafic relevant - de preferat own media 3. Analiza cantitativa - segmentare 4. Analiza calitativa - voice of customer, buyer persona 5. Segmentare 6. AB testing 7. Personalizare
  18. 18. Tools - Heatmaps - Mouseflow - AB testing tools - Marketizator, Adobe Test & Target - Web Personalization engines - Marketizator, Evergage - Usertesting - 5secondtest - Automated emails - Adestra, Dotmailer - Landing page builders - Unbounce, Landingi - Social reffering - Social Rebate, Curebit, Social Annex - Custom audience FB - Lead capturing - Marketizator - Networking LinkedIN premium, Traackr, Tweepi - Spying - SimilarWeb - Targeted traffic - Nanigans - Real Time Bidding, programmatic buying
  19. 19. Good luck!
  20. 20. Multumesc! @valentinradu Valentin@marketizator.com 0755.095.095

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