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7 tricks to increase the conversion rate for e-commerce websites

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7 tricks to increase conversion for e-commerce websites - the presentation Valentin Radu made at E-commerce Trends Warsaw on 23 september 2014

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7 tricks to increase the conversion rate for e-commerce websites

  1. 1. 7 tricks to increase the conversion rate for e-commerce websites Wednesday, September 24, 14
  2. 2. Valentin Radu Serial entrepreneur involved in tech and digital marketing for the past 12 years. Founded Marketizator, a SaaS with 100% focus on conversion optimization. Wednesday, September 24, 14
  3. 3. 22% (companies pleased with their current conversion rate) 98% (average percent of no-conversion visits) Wednesday, September 24, 14
  4. 4. 1. Get feedback across the conversion funnel 2. Respect Pareto 3. Get personal 4. Do micro-conversions 5. AB testing case-studies: how removing elements made a fashion webshop earn +250k eur 6. Cialdini's persuasion principles applied in e-commerce 7. Proper tools Wednesday, September 24, 14
  5. 5. 1. Get feedback across the funnel Wednesday, September 24, 14
  6. 6. What made you abandon the purchase? Source: econsultancy.com 2013 Wednesday, September 24, 14
  7. 7. What made you abandon the purchase? Wednesday, September 24, 14
  8. 8. 2. Respect Pareto Do 20/80 traffic segmentation Wednesday, September 24, 14
  9. 9. “Companies whose conversion improved are using 90% more ways to segment their visitors and customers than companies whose conversion rates have not improved or have stayed the same.” Source: Econsultancy Optimization Report Wednesday, September 24, 14
  10. 10. 3. Get personal Wednesday, September 24, 14
  11. 11. “60% of marketers note they struggle to personalize content in real time, yet 77% believe real-time personalization is crucial. Source: CMO.com Wednesday, September 24, 14
  12. 12. 4. Do micro-conversions Wednesday, September 24, 14
  13. 13. 4. Do micro-conversions Wednesday, September 24, 14
  14. 14. 5. AB Testing By adding the search filter for size in a pop-up increased conversion rate by 57.87%. The Revenue increased by 42.68% and the revenue/visitor by 28%. Wednesday, September 24, 14
  15. 15. 5. AB Testing - determine which layout, call2action or image is the most efficient - you can adjust your message according to your visitor’s position in the funnel, city, weather conditions at his location - get rid of disputes about how a page should look - very cost-effcient (Marketizator starts from 19$/month) - no programming skills required Wednesday, September 24, 14
  16. 16. 6. Cialdini's persuasion principles applied in e-commerce Wednesday, September 24, 14
  17. 17. 6. Cialdini's persuasion principles applied in e-commerce > Reciprocity > Commitment and Consistency > Social Proof > Authority > Liking > Scarcity Wednesday, September 24, 14
  18. 18. 6. Cialdini's persuasion principles applied in e-commerce Wednesday, September 24, 14
  19. 19. 6. Cialdini's persuasion principles applied in e-commerce Wednesday, September 24, 14
  20. 20. 7. Web Personalization Wednesday, September 24, 14
  21. 21. Web Personalization - on-exit Fashion store +18% conversion rate for new visitors Wednesday, September 24, 14
  22. 22. Web Personalization - welcome page - on-load Fashion store +18% conversion rate for new visitors Wednesday, September 24, 14
  23. 23. Web Personalization On-line insurance -14% checkout abandonment rate for returning visitors For women: For men: Wednesday, September 24, 14
  24. 24. Web Personalization - on-exit Home & garden +32% conversion rate for new visitors Wednesday, September 24, 14
  25. 25. Web Personalization - on-load Electro-IT testimonial -19% bounce-rate for first time visitors Wednesday, September 24, 14
  26. 26. On-line insurance +28% conversion rate for new visitors Web Personalization Wednesday, September 24, 14
  27. 27. Use great tools > AB testing > Real Time Web Personalization > Behavioural surveys > Real time bidding > Email automation systems > Recommendation engines Wednesday, September 24, 14
  28. 28. Celebrate your results. Wednesday, September 24, 14
  29. 29. Thank you! Start using Marketizator with 50% discount! Use POLAND50 till 30.09.2014 info@marketizator.pl Other case studies: www.marketizator.pl Wednesday, September 24, 14

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