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DESIGN PROCESS
Creative Team, Motivitylabs
© Motivity Labs Inc
OUR PROCESS
1. Brief
2. Research
3. Concept
4. Design
5. Launch
© Motivity Labs Inc
© Motivity Labs Inc
Brief
• Corporate Profile – A summary of the business
• Market Position – An evaluation of the company...
© Motivity Labs Inc
© Motivity Labs Inc
User Research
• Contextual Interviews – Enable you to observe users in their natural
environment, givi...
© Motivity Labs Inc
© Motivity Labs Inc
Concept
• Sitemap – Sitemaps are a hierarchical diagram showing the structure of a
website or applicat...
© Motivity Labs Inc
© Motivity Labs Inc
Design
• Visual Mockup – Represents the structure of information, visualizes the
content and demonstra...
© Motivity Labs Inc
© Motivity Labs Inc
Launch
• A/B Testing – Good for testing new or experimental features before
releasing them to all cust...
OUR WORKS
© Motivity Labs Inc
KeepTrax
Never forget where you've
been!
KeepTrax automatically captures all
your important visits as ...
© Motivity Labs Inc
HD Audio Recorder
HD Audio Recorder Pro is a high
quality voice recording app, store your
recordings a...
© Motivity Labs Inc
Shake to Launch
One shake will launch your app and
another shake will bring back your
device to the pr...
© Motivity Labs Inc
CarryOn
CarryOn introduces a new way to save
on travel. Shoppers follow crowds,
customizing each trip ...
© Motivity Labs Inc
Rx Refill
Rx Refill is a new way to manage your
health and that of your loved ones. It’s
like having y...
© Motivity Labs Inc
Samsung Avatar
Personalized Fitness Manager
Samsung Gear Fit provides
personalized real-time informati...
© Motivity Labs Inc
Pizza Hut
It allows you to view and use the
complete menu and content for the
purpose of placing an or...
LET US BUILD YOUR
IDEA
QUESTION?
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MotivityLabs Design Process

  1. 1. DESIGN PROCESS Creative Team, Motivitylabs
  2. 2. © Motivity Labs Inc OUR PROCESS 1. Brief 2. Research 3. Concept 4. Design 5. Launch
  3. 3. © Motivity Labs Inc
  4. 4. © Motivity Labs Inc Brief • Corporate Profile – A summary of the business • Market Position – An evaluation of the company’s service/product in relation to the competition • Communication Task – What’s the message trying to be conveyed and through what means (e.g. taglines, body copy, photography, etc.) • Target Market – Demographics — the age, gender, income, employment, geography, lifestyle of those the client wants to reach • Competitor Analysis – Performing an audit/review of competing websites and apps; conducting user testing of competing sites; writing a report that summarizes the competitive landscape
  5. 5. © Motivity Labs Inc
  6. 6. © Motivity Labs Inc User Research • Contextual Interviews – Enable you to observe users in their natural environment, giving you a better understanding of the way users work. • Focus Groups – Moderated discussion with a group of users, allow you to learn about user attitudes, ideas, and desires. • Personas – The creation of a representative user based on available data and user interviews. Though the personal details of the persona may be fiction, the information used to create the user type is not. • Usability Testing – Identifies user frustrations and problems with your site through one-on-one sessions where a "real-life" user performs tasks on your site.
  7. 7. © Motivity Labs Inc
  8. 8. © Motivity Labs Inc Concept • Sitemap – Sitemaps are a hierarchical diagram showing the structure of a website or application • Wireframe – A wireframe is a page schematic or screen blueprint of a website or application. The wireframe depicts the page layout or arrangement of the website’s content, including interface elements and navigational systems, and how they work together. • Paper Prototype – Paper prototyping is the process of creating rough, often hand-sketched, drawings of a user interface, and using them in a usability test to gather feedback • Mood Board – A mood board is a collage, either physical or digital, which is intended to communicate the visual style a direction is heading (or should be heading)
  9. 9. © Motivity Labs Inc
  10. 10. © Motivity Labs Inc Design • Visual Mockup – Represents the structure of information, visualizes the content and demonstrates the basic functionalities in a static way • Design Evaluation – Together with the client will evaluate the visual presentation against the brief and guidelines • Revisions/ Iterations – Revisions will be made if needed to achieve client desired look • Design Spec – A detailed design specification document to communicate with front-end developers
  11. 11. © Motivity Labs Inc
  12. 12. © Motivity Labs Inc Launch • A/B Testing – Good for testing new or experimental features before releasing them to all customers • Beta Launch – Releasing a closed beta release of your product involves allowing only a select group of users to use the software and provide feedback before it becomes available to the wider public • Celebration – There’s nothing more rewarding than turning over a completed project to a satisfied client, so we congratulate ourself.
  13. 13. OUR WORKS
  14. 14. © Motivity Labs Inc KeepTrax Never forget where you've been! KeepTrax automatically captures all your important visits as you go about your day. No check-in required.
  15. 15. © Motivity Labs Inc HD Audio Recorder HD Audio Recorder Pro is a high quality voice recording app, store your recordings as voice memos.
  16. 16. © Motivity Labs Inc Shake to Launch One shake will launch your app and another shake will bring back your device to the previous state where you came from.
  17. 17. © Motivity Labs Inc CarryOn CarryOn introduces a new way to save on travel. Shoppers follow crowds, customizing each trip with their dates and as more people follow, the savings grow.
  18. 18. © Motivity Labs Inc Rx Refill Rx Refill is a new way to manage your health and that of your loved ones. It’s like having your pharmacist at your service all day long
  19. 19. © Motivity Labs Inc Samsung Avatar Personalized Fitness Manager Samsung Gear Fit provides personalized real-time information on the progress and results of your workout by deploying the device’s optical heart rate sensor.
  20. 20. © Motivity Labs Inc Pizza Hut It allows you to view and use the complete menu and content for the purpose of placing an order directly PizzaHut Stores.
  21. 21. LET US BUILD YOUR IDEA
  22. 22. QUESTION?

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