SOCIAL FOOTBALL MARKETINGHOW ONG ACTIVITIESCAN IMPROVE SPORTfrancesco vaia
ONG vs FC -> SkillsONGs• SocialAwareness• Social Media• Events• Campaigning• Story tellingFootball Clubs• Success• Support...
Case History ->Barcelona and UnicefBarcelona FC wore (for free) the UNICEF logo on theirshirts and generously funded the o...
Analysis of a Successfrancesco vaiaBarcelona FC :• Brand Reputation• Corporate Social ResponsabilityUNICEF:• New projects ...
CooperationONGftClubsCampaigningBrandingSponsorshipEventsFundraisingfrancesco vaia
Until now... Social activism (donation, charity) supportedby clubs without strategic purposes (brandingreputation, campai...
In the future...francesco vaiaADVERTONG
Social Football MarketingThe Football Club focuses on a social needA competition is opened to satisfythe FC requirementsTh...
Benefitsfrancesco vaiaONGs• Mass Media FirstPages• Expansion of donorbase• Testimonials ofsuccess• Winner’s PhilosophyFoot...
THANKS FOR THE ATTENTIONWE AREWHATWE CAREfrancesco vaia
Upcoming SlideShare
Loading in …5
×

Social football marketing

456 views

Published on

How NGO can improve football

Published in: Sports, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
456
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social football marketing

  1. 1. SOCIAL FOOTBALL MARKETINGHOW ONG ACTIVITIESCAN IMPROVE SPORTfrancesco vaia
  2. 2. ONG vs FC -> SkillsONGs• SocialAwareness• Social Media• Events• Campaigning• Story tellingFootball Clubs• Success• Supporters• Structures• Testimonials• Emotionalfrancesco vaia
  3. 3. Case History ->Barcelona and UnicefBarcelona FC wore (for free) the UNICEF logo on theirshirts and generously funded the organizationsprograms.• The team donated to UNICEF every year 1.5 million euro in projectsin more than 16,000 schools in four countries: Brazil, China, Ghanaand South Africa.UNICEF recognizes the important role of the sport inthe life of children. Participation in sports teachesuseful values ​​for life such as discipline, leadership,ability to work as a team, respect for rules and others.• Sport and game can help to combat discrimination and socialexclusion of those who are marginalized, including people withdisabilitiesfrancesco vaia
  4. 4. Analysis of a Successfrancesco vaiaBarcelona FC :• Brand Reputation• Corporate Social ResponsabilityUNICEF:• New projects funded on the air• Lights turned up on social needs
  5. 5. CooperationONGftClubsCampaigningBrandingSponsorshipEventsFundraisingfrancesco vaia
  6. 6. Until now... Social activism (donation, charity) supportedby clubs without strategic purposes (brandingreputation, campaigning, sponsorship) Social problems still connected to sportevents (violence, racism) (Just) one minute before the kick off ofattention Football Marketing still far from social valuesfrancesco vaia
  7. 7. In the future...francesco vaiaADVERTONG
  8. 8. Social Football MarketingThe Football Club focuses on a social needA competition is opened to satisfythe FC requirementsThe winning ONG is the FC Social Sponsorfrancesco vaia
  9. 9. Benefitsfrancesco vaiaONGs• Mass Media FirstPages• Expansion of donorbase• Testimonials ofsuccess• Winner’s PhilosophyFootball Clubs• Brand Boosting• Professionalapproach to socialproblems• Campaigning ofsuccess• Deeper SocialAwarness
  10. 10. THANKS FOR THE ATTENTIONWE AREWHATWE CAREfrancesco vaia

×