Cross Culture Course Proposal at IIML


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  • Cross Culture Course Proposal at IIML

    1. 1. Proposal for a course inCross Cultural Communication Abhishek Anand Kunal Ahuja Binesh K Nihit Jain Vaibhav Kukreja Vaibhav Sathe Parvathi Ganesh Section C
    2. 2. Agenda Global village Common cultural issues Need for managers Why in IIM-L? Survey Course structure Outline Pedagogy
    3. 3. Global Village Work force diversity to meet local needs Physical distance not a hindrance Expanding social spheres Unified communities
    4. 4. Testimonial “This year we also launched acomprehensive online cultural learning resource to helpemployees learn about different cultures and how to be moreeffective when working cross-culturally.” Employees from 125 nationalities Aspires to be the worlds best international bank Combining global capability, deep local knowledge
    5. 5. Common cultural issues Perception of Time Perception of Space Power Distance Non-verbal communication
    6. 6. Time and Space Monochronic Linear Time North and West hemispheres Work done one at a time segmented into small units Polychronic Cyclical Time South and East hemispheres More fluid approach in scheduling time Space Differences in comfortable distance between people
    7. 7. Power Distance Identification of hierarchical structure vis- a-vis different geography or organization Preference either to high power distance or low power distance e.g. Australia vs India Emphasis on openness, challenging superior’s opinion or subdued acceptance Identifying association of seniority & age when it comes to authority e.g. Japan Vs USA
    8. 8. Non verbal communication Low Context Culture - less emphasis on non verbal cues High Context Culture - more emphasis on non verbal cues The importance of Body language & face- saving across cultures Some cultures value “face” more than their own well-being Other cultures do not care about face all that much
    9. 9. Non verbal communication
    10. 10. Importance to Managers To be effective internationally is crucial for commercial and personal success A hands-on learning experience on cross- cultural skills Facilitating correct interpretation of a wide variety of situations Laying the foundation for necessary behavioral adaptations in diverse teams Extension to MDP and IPMX programs
    11. 11. Why at IIM-L Active International Student Exchange program with 24 universities 28 incoming students, 53 outgoing students this year 5 international profiles at summers More than 30% of alumni are working outside India More than 65% of alumni are working in MNCs in globally distributed teams
    12. 12. Survey Targeted audience Incoming Student Exchange Students Outgoing Student Exchange Students Other PGP students Questions Do you feel there is a need of a course on Course Culture sensitivity ? How should be the pedagogy of the course ? When should we have the course ? Given an option, would you opt for the course ? Did you experience any difficulty at workplace while working in a distributed team ?
    13. 13. Survey Results Need of Course Pedagogy Case Based 12% 4% 7 Yes Live Projects 31 12 84% No 0 Theoretical Cant Say Hands on Experience Workplace Cultural Difficulties Course Schedule 20% 12% 40% Term 2 30% 58% Yes 24% Term 3 No 16% Term 4 Cant Say Term 5 Course Acceptability 20% 4% Yes 76% No Cant Say
    14. 14. Course StructureObjective:To help students develop appreciation for variouscultures and skills for effective communicationthrough hands-on experienceCredits: 0.5Schedule: Term VSessions: 15 x 1 HrsText book:Gudykunst William B., Cross-Cultural andIntercultural Communication, SAGE PublicationsInc, 2003
    15. 15. Course Structure Lectures Case discussions Group Assignments, role plays Professional Visits Field visitEvaluation criteria: No formal examinations Presentations Class participation Feedback
    16. 16. Course outline Cross Cultural Communication Theories Language and Verbal Communication Across Cultures Cultural Influences on the Expression and Perception of Emotions Identity and Intergroup Communication Communication in Intercultural Relationships Technology enabled communication Adapting to an Unfamiliar Culture
    17. 17. Practical Approach Intrinsic & Extrinsic Cross culture Awareness Programs Field Trips Cross Cultural art workshops Expat gatherings Tie up with NGOs Village & Urban divide Visit in term break Leverage Student Exchange Foreign perspective to cultural values
    18. 18. Delhi International Arts Festival December every year, suitable for term V Field trip for a weekend to Delhi Participation from Exchange students Domestic and International business participation Share experiences
    19. 19. Communication Technology Email Video Conferencing Instant Messaging Telephone/VOIP SMS Special module on technology enabled cross cultural communication Writing styles Miscommunication
    20. 20. Adapting to unfamiliar cultures Overcome culture shock Emphasis on being open and respectful to other cultures Social participation in different cultural environments Acquiring some aspects of other culture Role plays and field visits can help develop broader outlook