Clothing brand promotion


Published on

Brand promotion is a strategy that is commonly used in marketing in order to increase customer loyalty, awareness of products, and sales. Instead of focusing on a specific product or products, a company instead tries to focus on the promotion of its brand.

Published in: Business
  • Be the first to comment

Clothing brand promotion

  1. 1. • Clothing Brand PromotionGreat brands are no accidents. They are a result of thoughtful and imaginativeplanning. Anyone building or managing a brand must carefully develop andimplement creative brand strategies.To aid in that planning, three tools or models are helpful. Like the famous Russiannesting“matrioshka” dolls, the three models are inter-connected and become larger andincreasing in scope: The first model is a component into the second model; thesecond model, in turn, is a component into the third model. Combined, the threemodels provide crucial micro and macro perspectives to successful brand building.Specifically, the three models are as follows, to be described in more detail below: 1) Brand positioning model describes how to establish competitive advantages in the minds of customers in the marketplace; 2) Brand resonance model describes how to create intense, activity loyalty relationships with customers; and 3) Brand value chain model describes how to trace the value creation process to better understand the financial impact of marketing expenditures and investments.Collectively, these three models help marketers devise branding strategies andtactics to maximize profits and long-term brand equity and track their progressalong the wayOne of the biggest problems new clothing lines face is promoting their brand in such asaturated market. For typical clothing, not only are you promoting yourself to the storesthat you will sell to but also the end user. As a result of the importance of self-promotionyou will find that most of the time you will spend running your clothing line will bepromoting your brand and its ethics.Using wholesale clothing as a promotional giveaway is a great way to brand yourbusiness and get your logo and company name recognition as well as exposure. Notonly that, but brand name clothing is more likely to be worn frequently by youremployees, clients, and just about everyone, bringing you extra advertising impressionsalong the way. Increase the visibility of your corporate logo and brand message in thecommunities you value most. This thoughtful and significant practice is not only a usefulmarketing technique but also rewards recipients with designer apparel that impressesthe high-quality values now connecting your brand and the manufacturer. Andavailable in womens, mens, and childrens sizes and styles, Pinnacle Promotions hasperfect piece of brand name wholesale clothing to fit your needs, brand, and budget.
  2. 2. Develop a brand strategy to help you communicate your positioning and valueproposition every time you touch your market. Together, these strategies are theessential building blocks for your business.BRANDING AND MESSAGINGBranding is a powerful tool for positioning your product. Branding is used on almost allcustomer facing elements of a product, from the packaging design to the style ofwriting used on posters. Every communication a customer received ads up to form amental picture of your brand and can influence the price they are willing to pay foryour products. This ability to charge more due to the positioning of your product isknown as brand equity. Your branding also needs to consider your unique selling points(USPs) and ensure these are easily recognized through your messaging – is your productthe best value, longest lasting, sweetest smelling or fastest?GETTING THE BEST RESPONSETo get the best response from your target market, you need ensuring the message isrelevant and clear – once youve managed to gain the valuable attention of yourcustomer the last thing you want is for them to be confused about what youre saying.Determine the objectives of the advert and ensure these aims are addressed clearly.Think about the next steps you would like the audience to take, whether this is visiting a
  3. 3. website, ringing a number, or being able to recall your brand when they are next in theshops.Case StudyColorplus : consistency paysBrand: Colour-plusCompany: RaymondsColor-plus was launched in 1993 by color-plus Fashions which was a unit ofCoimbatore based Ambattur Clothing Limited. It was launched at a time whereno global brands were seriously exploring the Indian market. I would say that noserious branding effort was there in place during that time. The ready to wearsegment was in a nascent stage. Color-plus as a brand now has an iconicstatus in the readymade segment. The brand which is carefully crafted andbrilliantly communicated is the perfect example of brand management.Rajendra Mudaliar, managing director, and Kailash M Bhatia, CEO has beenclear on what the brand is and how this is to be communicated.In 2003 this brand was acquired by Raymond. I thought that the communicationand brand strategy would change but to my pleasant surprise, it is the same.Thank God...The brand falls under the Smart casual segment in the ready to wear marketwith its presence in South and west Asia. In this era of celebrity endorsement, thisis a brand which uses no celebrity, and Color-plus is always the star. The brand isexposed through careful media selection and you never see a TVC of this
  4. 4. brand. The copy and the layout are ever so consistent and the ad hasmaintained a classy look throughout its existence.Seen only in premium publications and business magazines reveals that thebrand is clear about the target segment.Raymond by acquiring this brand has now entered the premium casual wearsegment which is now fast growing. With Parx at the lower end and Color-pluson the premium end, Raymond is hoping to gain a major foothold in the Indianready to wear segment in years to come.