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Samsung

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Presentation made during winter internship under Prof Sameer Mathur

Published in: Marketing
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Samsung

  1. 1. What does it take to be a market leader?
  2. 2. I AM THE LEADER AND PIONEER OF THE ELECTRONICS INDUSTRY
  3. 3. SAMSUNG STORY
  4. 4. History • Founded by Lee Byung Chull in 1938 as a trading company. • Samsung ventured into various markets like insurance, retail and securities. • Black and White TV production started in 1970 by Samsung-Sanyo. • Samsung started investing heavily in Research and Development in 1980’s. • It’s current iconic logo was incorporated in 1993.
  5. 5. Major Subsidiaries Samsung C&T corporation Samsung Electronics Samsung Heavy Industries Samsung SDS Samsung Life Insurance Samsung Fire and Marine Insurance
  6. 6. Samsung Growth Strategy
  7. 7. 1. Focus on volume and market dominance rather than profitability
  8. 8. 2. Regular Brand Innovation Samsung’s key factor in its growth has been its continuous and successful brand innovation.
  9. 9. 3. Large R&D Budget
  10. 10. 4. Brilliant Marketing Strategy 1. Samsung has been associated with Olympics since 1998 which gives the brand a global audience. 2. Samsung associated itself with a lot CSR activities which increases its brand equity. 3. Its ad campaigns like “Imagine” and “Quietly Brilliant” have been highly successful.
  11. 11. Major Competitors
  12. 12. Advantages Samsung have over its rivals  Long and proud history of associating with people.  Market leader in both the electronic products and the actual devices sold.  Regular improvement and upgradation in products catering to changing customer demands.
  13. 13. What are Samsung’s greatest competitive strengths?
  14. 14. Samsung is the market leader and thus enjoys high profits and commands various technological changes and prices.
  15. 15. Raw Material Finished Product
  16. 16. HIGH BRAND EQUITY
  17. 17. Will Samsung be able to earn $400 billion in sales by 2020? YES!!
  18. 18. EMERGING MARKETS Health Care Home Energy
  19. 19. SUMMARY
  20. 20. Created by Vaibhav Garg, NIT KKR, during a Marketing Internship by Prof Sameer Mathur, IIM Lucknow.

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