Advocacy Techniques  Success Stories The Local Perspective Frank J. Principi, Executive Director September 10, 2009
 
Community Health Center Management Challenge <ul><li>Financial Crisis </li></ul><ul><li>Not Look-Alike Or  FQHC </li></ul>...
 
Advocacy Strategy The Business Case <ul><li>Business Objectives/Opportunities  </li></ul><ul><li>Value Proposition </li></...
Advocacy Strategy Know The Economy & Politics <ul><li>Economy </li></ul><ul><ul><li>Local/State/Federal Budgets </li></ul>...
 
Advocacy Strategy Tell Your “Story” <ul><li>What Are You Solving </li></ul><ul><li>What Are Your Challenges </li></ul><ul>...
Advocacy Strategy Tell Your “Story” (Continued…) <ul><li>Networking Events </li></ul><ul><li>Local Government Meetings </l...
 
Advocacy Strategy <ul><li>Build The Business Case </li></ul><ul><li>Know The Economy & Politics </li></ul><ul><li>Tell You...
 
Community Health Center Success Story <ul><li>FQHC Designation </li></ul><ul><li>Team-Building & New Board of Directors </...
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Greater Prince William Community Health Center: Advocacy Techniques, Success Stories and the Local Perspective

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Presentation by Frank Principi at the 2009 Virginia Health Equity Conference, as part of the panel, "Advocacy 101: Strategies to Build Local, State and National Support for Health Equity"

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  • Introduction PWC …location, population, demographic trends, economy, politics. Location Facilities Services The Team Patients Languages Partnerships
  • Michael Ramirez Two-Time Pulitzer Prize Winner - 2008 &amp; 1994
  • Financial Crisis: Revenue Streams, Patient Fees, Payor Mix, Overhead Costs
  • Business Objectives/Opportunities Value Proposition Desired business outcomes, Outcomes roadmap, Business benefits (by outcome), Quantified benefits value, Costs/ROI Financial scenarios, Risks/costs of not proceeding, Project risks (to project, benefits and business) Focus Assumptions/constraints, Options identified/evaluated, Size, scale and complexity assessment Deliverables Deliverables and benefits planned, Organizational areas impacted (internally and externally), Key stakeholders, Dependencies Approach Phase/stage definitions (Project (change) activities, Technical delivery activities, Workload estimate/breakdown, Project plan and schedule, Critical path) Required Resources Project leadership team, Project governance team, Team resources, Funding Controls Reporting processes, Deliverables schedule, Financial budget/schedule
  • Advocacy Technique A procedure used to accomplish a specific activity or task. My slides speak to an advocacy strategy… Economy and Politics Are The Two Great Equalizers, The Timing Of Your Story Is Critical to Its Success
  • Context Tell story in context of how the Health Center benefits community (businesses, non-profits, foundations) and patients. Tell it in the context of the national health care reform debate. Be Specifics Statistics help others to understand the problem, adds credibility to your efforts.
  • Networking Events Chamber of Commerce, Local Colleges and Universities, Non-Profit Roundtables &amp; Safety Net Meetings Local Government Meetings Citizen Time, Public Hearings, Town Hall Meetings Local Elected Officials Request Meeting With Elected, City/County Staff, Local State Health Department Representative Media Plenty Of Free Media Available! Get Producer/Reporter Attention With A News Story (Health Fair, Lottery, Media Tour, Ribbon Cutting) Try Social Media To Announce Events, New Services, Grant/Stimulus Awards
  • Timing Is Everything We need to tell our story before we run out of money and cannot change the health inequities that currently exist.
  • Potomac, Prince William, &amp; Inova Hospitals Northern Virginia Health Foundation NVFS – Pharmacy Central NovaScripts (Pharmacy Assistance) National Association of Community Health Centers Arlington &amp; Loudoun Community Health Centers United Way (Mobil Clinic Gift) George Mason University George Washington University Virginia Health Care Foundation Virginia Primary Care Associates Northern Virginia Police Gang Response Intervention Team
  • Greater Prince William Community Health Center: Advocacy Techniques, Success Stories and the Local Perspective

    1. 1. Advocacy Techniques Success Stories The Local Perspective Frank J. Principi, Executive Director September 10, 2009
    2. 3. Community Health Center Management Challenge <ul><li>Financial Crisis </li></ul><ul><li>Not Look-Alike Or FQHC </li></ul><ul><ul><li>Not Medically Underserved Area/Population </li></ul></ul><ul><li>Staff & Board Morale </li></ul><ul><li>Little Visibility </li></ul><ul><li>Controlled Shutdown Being Planned </li></ul>
    3. 5. Advocacy Strategy The Business Case <ul><li>Business Objectives/Opportunities </li></ul><ul><li>Value Proposition </li></ul><ul><li>Problem/Solution </li></ul><ul><li>Deliverables/Outcomes </li></ul><ul><li>Approach </li></ul><ul><li>Required Resources </li></ul><ul><li>Controls </li></ul>
    4. 6. Advocacy Strategy Know The Economy & Politics <ul><li>Economy </li></ul><ul><ul><li>Local/State/Federal Budgets </li></ul></ul><ul><ul><li>Profit & Loss Of Contributor </li></ul></ul><ul><ul><li>Giving History </li></ul></ul><ul><li>Politics </li></ul><ul><ul><li>Composition Of Local Elected Board, General Assembly </li></ul></ul><ul><ul><li>Democrat/Republican Viewpoints </li></ul></ul><ul><ul><li>Campaign Contributions </li></ul></ul>
    5. 8. Advocacy Strategy Tell Your “Story” <ul><li>What Are You Solving </li></ul><ul><li>What Are Your Challenges </li></ul><ul><li>What Are Your Achievements </li></ul><ul><li>Context </li></ul><ul><li>Be Specific/Share The Data </li></ul><ul><li>Do The “Ask” </li></ul>
    6. 9. Advocacy Strategy Tell Your “Story” (Continued…) <ul><li>Networking Events </li></ul><ul><li>Local Government Meetings </li></ul><ul><li>Meet With Elected Officials & Community Leaders </li></ul><ul><li>Media </li></ul><ul><ul><li>Television/Cable </li></ul></ul><ul><ul><li>Newspaper </li></ul></ul><ul><ul><li>Radio Interviews </li></ul></ul><ul><ul><li>Twitter, FaceBook, You Tube </li></ul></ul>
    7. 11. Advocacy Strategy <ul><li>Build The Business Case </li></ul><ul><li>Know The Economy & Politics </li></ul><ul><li>Tell Your Story </li></ul><ul><li>Repeat </li></ul>
    8. 13. Community Health Center Success Story <ul><li>FQHC Designation </li></ul><ul><li>Team-Building & New Board of Directors </li></ul><ul><li>$2.7 Million In Fundraising/$2.3 Million In Pipeline </li></ul><ul><li>Primary Care Home (6,000 Patients, 17,500 Visits) </li></ul><ul><li>New Partnerships & Media Coverage </li></ul><ul><li>Electronic Medical Records </li></ul>

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