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Ace netc 2011 delivering disaster education


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Ace netc 2011 delivering disaster education

  1. 1. Delivering Disaster Education<br />Becky Koch<br />North Dakota State University<br />Rick Atterberry<br />University of Illinois at Urbana-Champaign<br />Steve Cain<br />Purdue University<br />Virginia Morgan<br />Alabama Cooperative Extension System<br />
  2. 2. Introduction<br />Virginia Morgan<br />Extension Specialist <br />Alabama Cooperative Extension System<br />EDEN Chair<br />Right Answers.<br /> Right Now.<br />
  3. 3. When Disaster Strikes<br />
  4. 4. Face-to-Face Contact<br />
  5. 5. Mobile Communication<br />
  6. 6. Disaster Media<br />Becky Koch<br />Ag Communication Director<br />North Dakota State University<br />Right Answers.<br /> Right Now.<br />
  7. 7. Traditional Media<br />Newspapers<br />Television<br />Radio<br />
  8. 8. Web<br />Create and publicize a simple URL<br />Tell people how to search, not just URL<br />Update home page regularly, make it look new<br />Feature a variety of tools on the Web: videos, feeds, interaction options<br />
  9. 9.
  10. 10. YouTube<br />Short how-to videos<br />Feature on Web and Facebook<br />How to Build a Sandbag Dike Video<br />
  11. 11.
  12. 12. Social Media<br />Twitter: publicize to get followers, use common hashtags<br />Facebook: Use existing accounts, submit content as comments on others’ posts<br />Smartphone apps: Possibly get involved in development<br />
  13. 13.
  14. 14. Summary<br />Repurpose content in multiple media<br />Cross market information<br />Repeat often<br />
  15. 15. Building Relationships<br />Rick Atterberry<br />Marketing/Communication Specialist<br />University of Illinois at Urbana-Champaign<br />
  16. 16. Reach Out to Local Emergency Manager<br />They also work for county<br />Usually understaffed<br />
  17. 17. Local EMA Needs<br />Communications assistance<br />Animal/ag annex to local plan<br />Membership on local emergency board<br />Mitigation planning<br />Reaching underserved audiences<br />Facilities<br />Education<br />
  18. 18. Communications Assistance<br />Often not trained as crisis communicators<br />As communications professionals we may be able to help<br />Small EMA staffs mean help may be needed<br />
  19. 19. Animal/Ag Annex to Local Plan<br />Local emergency manager required to complete planning<br />May not have the contacts or expertise to complete ag-related parts of plan<br />Animal annex can be a special problem<br />
  20. 20. Membership on Local Emergency Board<br />Extension directors usually on USDA State Emergency Boards<br />The LEB is different, but similar <br />Often in need of qualified members<br />
  21. 21. Mitigation Planning<br />Define mitigation<br />FEMA money available<br />County plans must be in place<br />A good place for CED team involvement<br />
  22. 22. Reaching Underserved Audiences<br />Often difficult for local EMA<br />Extension has experience in this area<br />Consider non-conventional means<br />Build on trust in Extension programming<br />
  23. 23. QUETION: Should a homeowner expect higher waste disposal costs because of contaminated flood materials?<br />QUESTION: Is my food safe?<br />Extension offices usually have good connectivity<br />Meeting rooms<br />Parking<br />Facilities<br />
  24. 24. Education/Programming<br />Food safety<br />Power equipment/generator safety<br />Landscape restoration<br />Assistance with animals<br />
  25. 25. Collaborating with Others<br />Let it evolve!<br />Steve Cain<br />Disaster Communication Specialist<br />Purdue University<br />
  26. 26. Collaborating<br />Collaborating Partners<br />Emergency Management<br />FEMA<br />State<br />Local<br />Volunteer Organizations<br />National <br />State<br />Local<br />Ag Specific<br />
  27. 27. Collaborating<br />Ask yourself:<br />Why? <br />Am I ready? <br />How?<br />
  28. 28. Collaborating<br />Preparing yourself<br />If you have communicated crisis or disaster information you are one step closer to a PIO. <br />But there’s lots of free trainings<br />ICS <br />EMI <br />In-State and local training<br />Experience<br /><br />
  29. 29. Who to Partner With<br />FEMA or State Emergency Management<br />VOADs<br />State Department of Ag or Animal Health<br />State Department of Health<br />Other State Departments<br />
  30. 30. My Focus<br />Indiana and National VOAD<br />Indiana VOAD membership since 2005<br />Provide Web updating<br />Vice President 2008-2009<br />President 2009-2010<br />National VOAD Board member since 2010<br />Created a partnership between National VOAD EDEN<br />Learn the system that makes volunteers response work in the U.S.<br />
  31. 31. Worst Floods in Indiana<br />Developed 14 long-term recovery committees that helped more than 30,000 survivors.<br />
  32. 32. COAD Development <br />Indiana now has 12 COADs because of Purdue Extension <br />These COADs are excellent, locally-based populations for more education that is either delivered by or facilitated by Extension.<br />
  33. 33. Discussion<br />
  34. 34. Delivering Disaster Education<br />Interdisciplinary<br />Communicators and technologists<br />Consistent/persistent messaging<br />
  35. 35. Thank You <br />Presenters<br />Virginia Morgan<br />Becky Koch<br />Rick<br />Steve Cain<br />