Mobile Market and Services

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My old internal presentation for Dio-soft mobile software dept
-Mobile market volume and growth
-Revenue distribution
-Types of products
-Mobile platforms
-Advantages/Disadvantages of mobile apps comparing to PC

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Mobile Market and Services

  1. 1. Mobile Market & Services overview by vaddieg 2012
  2. 2. Key aspects
  3. 3. Product types • Ringtones & Visual themes • SMS-based services • WAP-services • Mobile WEB-apps • Standalone apps
  4. 4. Monetization • Premium-rated SMS • Premium-rated Internet traffic • Online App Stores • Sponsor ads
  5. 5. Revenue share per Industry 20% 25% 50% 5% Manufacturers&Platform Carriers Distributors Developers 2007
  6. 6. Revenue share per Industry 63% 2% 5% 30% Manufacturers&Platform Carriers Distributors Developers 2011
  7. 7. App market volume $0b $10b $20b $30b $40b $50b 2008 2009 2010 2011 Mobile PC
  8. 8. Market growth 0 12.5 25 37.5 50 2009 2010 2011 2012
  9. 9. Development platforms • J2ME • Android • iOS • Blackberry • Symbian • Samsung BADA • Windows Phone 7 • MeeGo
  10. 10. Regional features • North America & Australia • Europe • xUSSR • Others
  11. 11. USA smartphones 6% 48% 16% 30% iPhone BB Android Other comScore: Dec 2011
  12. 12. UK smartphones 6% 44% 16% 34% iPhone BB Android Other Kantar Worldpanel ComTech: Dec 2011
  13. 13. Russia smartphones 14% 31% 47% 8% iPhone Symbian Android Other IDC: 2011
  14. 14. Tablets worldwide 39% 2%1% 0.575 iOS Windows Other Android Statista: 2011
  15. 15. Revenue per app 0% 25% 50% 75% 100% iTunes Amazon Google Play Flurry: 2012
  16. 16. App categories • Games & Entertainment • News & Lifestyle • Multimedia • Business & Productivity • Social networking • Branding and others
  17. 17. Mobility advantages • Ease of camera and mic access • GPS and Augmented reality • Accelerometer and Compass • Notifications
  18. 18. Disadvantages & limitations • Small screen • Crippled keyboard • Slow connectivity • Lack of memory and CPU speed
  19. 19. The End

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