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DeepFakes: pro & contra of
democratic order
© 2020, Vitaliy Goncharuk
Agenda
1. State of technology in 2020
2. State of technology in 3-5 years
3. Is it possible to control DeepFakes?
4. Synthetic media concept
5. Is DeepFakes the right to freedom and counter-technology against AI
control?
6. Synthetic media and politics
7. Synthetic media and the change of centres of power
8. Dynamics of changes in society and dynamics of AI
9. Summary
10. Sources
About the speaker
Vitaliy Goncharuk:
1. Founder of Augmented Pixels, Inc (autonomous
navigation for robotics) and HLAB.AI (AI for human
behaviour prediction);
2. The Head of The AI Committee of Ukraine
3. Member of AD HOC AI Committee / Council De
Europe
What is Deepfakes?
Deepfakes - synthetic media in which a person
in an existing image or video is replaced with
someone else's likeness (WiKi).
Relevance
Politics
Taboo of the body
Thefts
Fake people
Zoom + DeepFakes
Watch this video
Questions
- Is it possible to detect DeepFakes?
- Is it possible to control DeepFakes?
- How will DeepFakes and synthetic content
affect elections, society, government?
- What is the impact on ethics, social norms in 1-
2-5-10 years?
Trends
Mass social media
Facebook users
Availability of DeepFakes
technologies
Photoshop
- long
- expensive
DeepFakes
- 3-4 clicks
- 1 minute
- cheap and
mass use
DeepFakes opportunities in 2020
It is possible to change, completely synthesize or
simulate:
• visual series (photo-video);
• voice;
• body, head, lip movements (photorealistic 3D
model);
• environment (including physical properties);
• generating text that mimics the style;
• reproduction of mixed models (part from the real
world, part - no)
How can DeepFakes be controlled in 2020?
- partial and semi-automatic;
- many fake content startups have received
funding;
- in most cases because the developers
themselves are interested and add ‘water
marks’ to the synthetic content;
- it’s already possible to produce content that
cannot be detected
What will happen to DeepFakes in 2025?
- mass availability of tools and algorithms for
creating DeepFakes (including open source
code);
- the algorithms will be so perfect that it will be
impossible to establish the truthfulness of the
content with the help of technology;
How can DeepFakes be controlled in 2025?
The only effective mechanism:
A real individual claims that the content with his
participation is fake and on this basis the content
is blocked in the distribution channels.
Synthetic media
Synthetic media (also known as AI-generated
media) is a catch-all term for the artificial
production, manipulation, and modification of
data and media by automated means, especially
through the use of artificial intelligence
algorithms, such as for the purpose of misleading
people or changing an original meaning.
Synthetic media - next?
Fears of synthetic media include:
- the potential to supercharge fake news;
- the spread of misinformation;
- distrust of reality;
- mass automation of creative and journalistic jobs;
- potentially a complete retreat into AI-generated
fantasy worlds.
Synthetic media is an applied form of artificial
imagination.
Changes in 2020-2023
New content
distribution
channels
GOVERNMENT /
INFLUENCE
Changing trust
mechanisms
Synthetic
media
Is everything new long forgotten?
First Synthetic media
Improved Synthetic media
Photorealistic Synthetic media
in 1900
100% FAKE 99% “TRUE”
- talking now
- see now
1900
in 1990
100% FAKE 90% “TRUE”
- talking now
- see now
in 2020
100% FAKE 50% “TRUE”
- talking now
- see now
in 2025?
100% FAKE 15% “TRUE”
- talking now
- see now
Changing the impact
Content
creators
Owners of
content
distribution
channels
What will happen in Politics?
- election manipulation
- virtualization of politicians (including completely
fake characters)
- automation of communication with voters
(using technologies for creating synthetic
content)
- maximum individualization of political messages
- Competition for distribution channels
Destruction and creation of new institutions
- trust
- “truth“
- “scientific knowledge“
- norms of behaviour
- Delegation
- representation of interests
Ethical problems
Summary
DeepFakes are not only technologies for
entertainment, fraud and fakes, but also for
individual protection (anonymization) from
analysis (using Artificial Intelligence) and control
of private life by states and corporations.
Everything will be fine!
Contacts
E-mail:
vactivity@gmail.com
WhatsApp:
+14086684340
Facebook:
https://www.facebook.com/vactivity
Sources
1. New AI deepfake app creates nude images of women
in seconds
https://www.theverge.com/2019/6/27/18760896/dee
pfake-nude-ai-app-women-deepnude-non-consensual-
pornography
2. Fake face https://www.youtube.com/watch?v=IQ7pn-
u0gOs
3. Fake voice
https://www.youtube.com/watch?v=t5yw5cR79VA
4. Fake voice and video https://youtu.be/gLoI9hAX9dw
Sources
6. Як технології змінюють владу
https://nv.ua/ukr/opinion/shtuchniy-intelekt-u-verhovniy-radi-
novini-ukrajini-50042007.html
7. The rise of the deepfake and the threat to democracy
https://www.theguardian.com/technology/ng-
interactive/2019/jun/22/the-rise-of-the-deepfake-and-the-
threat-to-democracy
8. Is seeing still believing? The deepfake challenge to truth in
politics
https://www.brookings.edu/research/is-seeing-still-believing-
the-deepfake-challenge-to-truth-in-politics/
Sources
9. Synthetic media
https://en.wikipedia.org/wiki/Synthetic_media

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DeepFakes: pro & contra of democratic order

  • 1. DeepFakes: pro & contra of democratic order © 2020, Vitaliy Goncharuk
  • 2. Agenda 1. State of technology in 2020 2. State of technology in 3-5 years 3. Is it possible to control DeepFakes? 4. Synthetic media concept 5. Is DeepFakes the right to freedom and counter-technology against AI control? 6. Synthetic media and politics 7. Synthetic media and the change of centres of power 8. Dynamics of changes in society and dynamics of AI 9. Summary 10. Sources
  • 3. About the speaker Vitaliy Goncharuk: 1. Founder of Augmented Pixels, Inc (autonomous navigation for robotics) and HLAB.AI (AI for human behaviour prediction); 2. The Head of The AI Committee of Ukraine 3. Member of AD HOC AI Committee / Council De Europe
  • 4. What is Deepfakes? Deepfakes - synthetic media in which a person in an existing image or video is replaced with someone else's likeness (WiKi).
  • 12. Questions - Is it possible to detect DeepFakes? - Is it possible to control DeepFakes? - How will DeepFakes and synthetic content affect elections, society, government? - What is the impact on ethics, social norms in 1- 2-5-10 years?
  • 15. Availability of DeepFakes technologies Photoshop - long - expensive DeepFakes - 3-4 clicks - 1 minute - cheap and mass use
  • 16. DeepFakes opportunities in 2020 It is possible to change, completely synthesize or simulate: • visual series (photo-video); • voice; • body, head, lip movements (photorealistic 3D model); • environment (including physical properties); • generating text that mimics the style; • reproduction of mixed models (part from the real world, part - no)
  • 17. How can DeepFakes be controlled in 2020? - partial and semi-automatic; - many fake content startups have received funding; - in most cases because the developers themselves are interested and add ‘water marks’ to the synthetic content; - it’s already possible to produce content that cannot be detected
  • 18. What will happen to DeepFakes in 2025? - mass availability of tools and algorithms for creating DeepFakes (including open source code); - the algorithms will be so perfect that it will be impossible to establish the truthfulness of the content with the help of technology;
  • 19. How can DeepFakes be controlled in 2025? The only effective mechanism: A real individual claims that the content with his participation is fake and on this basis the content is blocked in the distribution channels.
  • 20. Synthetic media Synthetic media (also known as AI-generated media) is a catch-all term for the artificial production, manipulation, and modification of data and media by automated means, especially through the use of artificial intelligence algorithms, such as for the purpose of misleading people or changing an original meaning.
  • 21. Synthetic media - next? Fears of synthetic media include: - the potential to supercharge fake news; - the spread of misinformation; - distrust of reality; - mass automation of creative and journalistic jobs; - potentially a complete retreat into AI-generated fantasy worlds. Synthetic media is an applied form of artificial imagination.
  • 22. Changes in 2020-2023 New content distribution channels GOVERNMENT / INFLUENCE Changing trust mechanisms Synthetic media
  • 23. Is everything new long forgotten?
  • 27. in 1900 100% FAKE 99% “TRUE” - talking now - see now 1900
  • 28. in 1990 100% FAKE 90% “TRUE” - talking now - see now
  • 29. in 2020 100% FAKE 50% “TRUE” - talking now - see now
  • 30. in 2025? 100% FAKE 15% “TRUE” - talking now - see now
  • 31. Changing the impact Content creators Owners of content distribution channels
  • 32. What will happen in Politics? - election manipulation - virtualization of politicians (including completely fake characters) - automation of communication with voters (using technologies for creating synthetic content) - maximum individualization of political messages - Competition for distribution channels
  • 33. Destruction and creation of new institutions - trust - “truth“ - “scientific knowledge“ - norms of behaviour - Delegation - representation of interests
  • 35. Summary DeepFakes are not only technologies for entertainment, fraud and fakes, but also for individual protection (anonymization) from analysis (using Artificial Intelligence) and control of private life by states and corporations.
  • 38. Sources 1. New AI deepfake app creates nude images of women in seconds https://www.theverge.com/2019/6/27/18760896/dee pfake-nude-ai-app-women-deepnude-non-consensual- pornography 2. Fake face https://www.youtube.com/watch?v=IQ7pn- u0gOs 3. Fake voice https://www.youtube.com/watch?v=t5yw5cR79VA 4. Fake voice and video https://youtu.be/gLoI9hAX9dw
  • 39. Sources 6. Як технології змінюють владу https://nv.ua/ukr/opinion/shtuchniy-intelekt-u-verhovniy-radi- novini-ukrajini-50042007.html 7. The rise of the deepfake and the threat to democracy https://www.theguardian.com/technology/ng- interactive/2019/jun/22/the-rise-of-the-deepfake-and-the- threat-to-democracy 8. Is seeing still believing? The deepfake challenge to truth in politics https://www.brookings.edu/research/is-seeing-still-believing- the-deepfake-challenge-to-truth-in-politics/

Editor's Notes

  1. https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
  2. https://en.wikipedia.org/wiki/Synthetic_media
  3. https://en.wikipedia.org/wiki/Synthetic_media