The Power of Google Places for Local Businesses.


Published on How to leverage Google Places for your local business clients

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  • Discuss Reviews (include a section on this) / Discuss Why Google Places and Local Search is so important right now / Discuss why this is an absolute best opporunity for your business. What is the ultimate service package to offer clients – Local Directories / Facebook / YouTube (Discuss new addition with FourSquare and Google Places, Include Trainer Example at the end – will walk through the services and how it fits with other services…
  • The Power of Google Places for Local Businesses.

    1. 2. The DARK SIDE of Search Engine Optimization (SEO) WANNA BE ON THE FIRST PAGE OF GOOGLE?
    2. 3. Getting Top Listing on Google! <ul><li>Mass Submission in Online Directories </li></ul><ul><li>Load Keywords on Websites (in sneaky places sometimes – Black Hat SEO) </li></ul><ul><li>Article and Content Distribution for your keywords </li></ul><ul><li>Authority Sites / Content Sites </li></ul><ul><li>Social Media (Video, Wikis, Blogs) </li></ul>
    3. 4. The SEO Game is Changing! Driving Factor #1: Social Media
    4. 5. The SEO Game is Changing! <ul><li>Driving Factor #2: The Web is Going Local. </li></ul><ul><li>Location-Based Social Networks and Directories </li></ul><ul><li>- Facebook Places </li></ul><ul><li>- Foursquare </li></ul><ul><li>- Yelp </li></ul><ul><li>- Local directory and review sites </li></ul><ul><li>Google Places – THE GAME CHANGER </li></ul>
    5. 6. DID YOU KNOW? <ul><li>Over 20% of all searches in Google are location–based. </li></ul><ul><li>With over 50 million smart phone users in the US and growing quickly, mobile search will see a huge spike in 2011. </li></ul><ul><ul><li>Smart Phone sales are expected to eclipse PC sales sometime in 2012. </li></ul></ul><ul><li>Mobile marketing was a 3 billion dollar industry in 2009. Expected to leap to 19 billion by 2012 – 400% increase – astounding! </li></ul>
    6. 7. Introducing Google Places OLD STYLE
    7. 8. New Look Google Places
    8. 9. Why Google Places and Local Search is IDEAL for Local Business? <ul><li>Highly Targeted Listing </li></ul><ul><li>20% of all Google Searches are LOCAL </li></ul><ul><li>Fully Optimized Web Listing on the FIRST page of Google </li></ul><ul><li>Increase in Mobile Searches (Google Places iPhone App) </li></ul><ul><li>Provides immediate and relevant information (including a Map) to their location! </li></ul><ul><li>Opportunity to showcase positive reviews </li></ul><ul><li>More cost-effective then traditional channels </li></ul>
    9. 10. The Death of Traditional Advertising Models <ul><li>Phone Directory – Have you used yours lately? </li></ul><ul><li>Newspapers – Shifting online </li></ul><ul><li>TV Ads - Can you say DVR / TIVO? </li></ul><ul><li>Telemarketing – Do Not Call Lists </li></ul><ul><li>Direct Mail – Marginally effective but hard to measure </li></ul><ul><li>Print Ads – Expensive and hard to measure </li></ul>
    10. 11. New Google Places Overview <ul><li>Yellow Pages of the 21 st Century </li></ul><ul><li>Business Listing Places Page provided by Google (Former called “Local Business Center”) </li></ul><ul><li>Seven Visible Places Page Listings included by Google </li></ul><ul><li>New Enhanced Google Places Listing on First Page (in place of organic listings) </li></ul><ul><li>Presently ONLY 2% of the Places Pages have been claimed! (1 million pages claimed in the US) </li></ul>
    11. 12. What is included in a Places Page Listing <ul><li>Business Information and Details (Description, Hours of Operation, Address, Rates, payment options etc..) </li></ul><ul><li>Categories - can select up to 5 keyword targeted categories </li></ul><ul><li>Reviews from Google and other Review Sites </li></ul><ul><li>Note: Google grabs reviews for the business from other sites and aggregates them within the listing. </li></ul><ul><li>Photos (up to 10 photos) </li></ul><ul><li>Video (up to 5 videos) </li></ul><ul><li>Additional Details </li></ul><ul><li>Coupons (Google Mobile) </li></ul><ul><li>NOTE: You can track statistics of impressions and views of your listing as well as the keywords people used to find your Places Page. </li></ul>
    12. 13. Google Places and Mobile Search With the exponential growth of the Mobile Web, Google Places will become key to igniting visibility for any local business. New iPhone Google Places App with Google HotPot Recommendation Engine
    13. 14. How does a business claim a Places Page listing?
    14. 15. Eight Ranking Factors for Top Google Places Listing <ul><li>Claimed and Verified Google Places Listing </li></ul><ul><li>Complete Profile with Photos and Videos </li></ul><ul><li>Selecting the correct keyword-targeted categories for the listing. </li></ul><ul><li>Volume of Reviews from Google and 3 rd Party Review Sites </li></ul><ul><li>Citations (listing) from other relevant review sites (ie. Trip Advisor, </li></ul><ul><li>Proximity of Address to City Centroid. </li></ul><ul><li>Well-optimized website with location-specific keywords </li></ul><ul><li>Regular updated content (new reviews, photos, coupons etc…) </li></ul>
    15. 16. Beyond Google Places – Local Directory Submission
    16. 17. Beyond Google Places – Local Directory Submission
    17. 18. = LOCAL AND MOBILE SEARCH Google Places & Other Local Directories and Review Sites - Mobile Coupons SOCIAL PLATFORM Facebook Page (and FB Places) You Tube Channel Location Based Social Networks A LOCAL MARKETING MASTERPIECE!
    18. 19. Google Places and Local Search – Profitable Service Niche in 2011! <ul><li>This Powerful local search service will have mass appeal across all types of industries. </li></ul><ul><li>Opportunity to position yourself as a thought leader in your local area or region. </li></ul><ul><li>Excellent potential to boost income that is not based on billable hourly work. (Flat Rates and Maintenance Packages) </li></ul><ul><li>Prime opportunity to jump into a niche that is rapidly growing. (Local and Mobile Search) </li></ul><ul><li>Perfect compliment to the Social Media Services you may currently be offering. </li></ul>
    19. 20. How To Get Started… <ul><li>Possible Questions…. </li></ul><ul><li>How do I create a well-optimized Google Places page for our local clients? </li></ul><ul><li>What strategies do we utilize to ensure the best chance to get top listings in Google Places (1 st Page of Google) </li></ul><ul><li>How do I create and promote mobile coupons? </li></ul><ul><li>What are the best types of clients to target initially? </li></ul><ul><li>How can you build up online reviews for a client? </li></ul><ul><li>How do you structure the service and set your rates? </li></ul><ul><li>What other specific services (social media) can be bundled here? </li></ul>
    20. 21. Register Today –