Unkan Erol: Xing vs Linkedin

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Project by Unkan Erol
Course "Innovation and New Technologies" - University of Camerino
(teacher C. Vaccari)

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Unkan Erol: Xing vs Linkedin

  1. 1. 1 Xing vs LinkedIn COMPARING FEATURES, GEOGRAPHICAL AND DEMOGRAPHICAL DISTRIBUTION Erol Unkan, 4 February 2014
  2. 2. Contents  Introduction  The Assets  The Basics  The Premium  Traffic and Strong Regions  Member count  Demographics 2
  3. 3. In the News… 3
  4. 4. The Assets 4 Xing LinkedIn Focus on German speaking regions (DACH) International focus Main asset: many discussion forums Main asset: many free features More detailed, more difficult to quickly understand the functions More superficial, but simpler and clearer layout Headhunters and recruiters love it American students love it Must-have for regional companies Must-have for startups
  5. 5. The Basics Xing Event organizing enabled, simpler and more understandable. No business news. Media are not yet fully supported. Only the profile pictures of visitors are visible. Messaging supported with limited functionality. Job advertisements supported, prices generally more expensive, the service better with more options available 5 LinkedIn Event organizing enabled, more detailed, more difficult. Business news on the home page. Media are supported. Whole profile of visitors is visible to every member. More functionality in messaging (archiving, flagging, trash). Job advertisements supported, prices generally cheaper and the functions simpler.
  6. 6. The Premium 6 Xing LinkedIn €uro 6.25-9.95 U$D 7.95-39.95 (Business) See who watched the profile See who watched the profile Write to 20 non-contacts p/m Write to 3-25 non-contacts p/m Advanced searching (position, interests, companies, …) Advanced and automatic searches (up to 10 times p/d) References from others References from others (free) Company profiles enabled Company profiles enabled (free) Possible to acquire 3rd party tools for cheaper (blinkist, …) Possible to acquire business specific packages (€300+ p/m)
  7. 7. Traffic 7
  8. 8. Strong Regions 8
  9. 9. Members 9
  10. 10. Demographics Xing 10 LinkedIn M: 48% F: 52% M: 61% F: 39% 48% 78% 25–44: 62% 25–44: 54% 1 – 200: 46% > 10’000: 16% > 5’001: 51%
  11. 11. An Afterthought…  Xing was not taken over by LinkedIn  They belong to German «Burda»  The price for Xing would’ve been unpayable for LinkedIn  Xing becoming a pure job searching and advertising engine?  LinkedIn continuing to grow or becoming less business and more social networking? 11

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