Social Media Basics - Twitter and Facebook Engagement


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Basic engagement principles on twitter and facebook that anyone can follow. Learn how to get more followers and engage them.

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Social Media Basics - Twitter and Facebook Engagement

  1. 1. Social Engagement Basics on Twitter and Facebook<br />By<br />
  2. 2. Engage on Twitter<br />Do keyword searches for people or topics of interest<br />When you see someone that has many followers and has similar interests <br />TALK TO THEM<br />HOW?<br />Use ‘@twitterusername’ when you want to get someone’s attention, i.e.:<br />@tuser How are you? <br />@tuser We share the same interests<br />@tuser What’s your advice for…<br />@tsuer I like your blog…good content, great tips<br />I think you’d like my blog….let’s connect<br />
  3. 3. Twitter continued- ‘mentions’<br />One of the best ways of getting many followers at once is to get that person that you sent the “@tuser comment” to respond with your twitter username<br />Their followers will want to know who you are and if you’re of interest, they will follow<br />The second best way to get followers is to follow people<br />The more people you follow, the more followers you have<br />Similarly, the more tweets you send out, the more followers you can gain<br />Finally, follow people who are following someone (within your field) who has more followers than you and whom have descriptions on their profiles whose interests match your target market<br />
  4. 4. Twitter Discussions<br />Hashtags<br />‘#discussion topic’<br />Search for a keyword<br />to see what people are already talking about “#discussing” <br />On your next tweet, use ‘#discussion topic’ in your tweet to make your tweet visible to those outside your follower list<br />
  5. 5. Facebook Engagement<br />Use your profile to find connections<br />Search for friends by typing in their emails or send a newsletter inviting everyone to your facebook business page<br />If you see a page that relates to your field – tag it<br />HOW?<br />‘@fbpagename’ +comment<br />New facebook pages layout lets you favorite pages and engage with pages as your page, thereby enhancing your visibility<br />
  6. 6. Facebook engage continued<br />Engage your users by appealing to their interests<br />Update your fans of new products, events, successes<br />New Facebook questions allows you to gather information from your users by providing a poll <br />If you have event photos, ask users to tag themselves<br />Promote loyal followers and provide an incentive within your budget<br />
  7. 7. Tools <br />Hootsuite<br />Has twitter search<br />Allows you to add searches as a stream so that you can monitor discussions within keywords you specify<br />Gives you different columns – mentions, sent tweets, and keyword search columns, so that you can follow people<br />Postling<br />Lets you write blogs and send tweets and status updates to facebook as soon as your post is published<br />
  8. 8. Vab Media – A web design and SEO Marketing Firm<br />For more information, visit<br />